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What Is Website Visitor Tracking Software and How Does It Work?

If you’re in B2B sales, then you need to look into website tracking software. If you aren’t tracking website traffic, you could be seriously missing out on leads for your business.

The first step to getting started is understanding what website tracking software is, how it works, and why you need it. Continue reading to learn more about software for tracking website traffic.

Generate More Leads

Website tracking software is a way to generate more leads. Software like Kickfire or others like this Kickfire competitor allows you to see and easily access important information about website visitors.

Even if people don’t enter their information on your site as an opt-in, you will be able to see information like where they work as well as contact information for important people in the company.

Many people that visit your website do not enter their information. These people might just be browsing, or they might get distracted while they’re in the middle of their research.

No matter the reason why you don’t have their information, website tracking software can help.

How It Works

If you think this all sounds too good to be true, you’re probably asking how website visitor tracking works.

The truth is that it isn’t very complicated at all, and you’ll be able to understand it better than you might have thought.

Each device that is connected to the internet has an IP address. Many of these devices have what is known as a reverse DNS record. The device’s reverse DNS record is how website visitor tracking software finds the information they share with you.

When you invest in good software, it is able to filter out spam and robots, so you get a list of real companies that have been on your website.

You can choose to sync your Google Analytics account with the software, or you might opt to install a script on your website. Whichever method you choose is going to be effective and will give you the results about who was visiting your website.

The software can also pull together other helpful information about the company, like how many people work there. Understanding who is visiting your website and what type of company they work for can allow you to put together a powerful follow-up.

When Website Tracking Software Makes Sense

If you want to follow up with the people that visited your website but didn’t call or put in their contact information, this is a great tool for you.

Put your sales team to work with all the new leads you get from this new strategy.

Website Tracking Software for the Win

Now you know more about website tracking software, and you can make an informed decision on whether it’s for you or not.

Do you need more help with B2B sales and other topics? Our site is full of articles that can help your business grow and become more profitable.

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