Social media is the future. 88% of young people (aged 18-29) use social media. This is why more businesses rely on social media to market their products and services and to connect with customers.
Different social media platforms undergo many trends and changes every year. Therefore, social media marketing techniques change every year.
It can be difficult to stay up-to-date with the latest in social media marketing.
However, we uncovered the social media marketing strategies to know in 2020 and beyond. Here’s everything to know about the future of social media marketing and the 5 predictions to know.
1. The Rise of Micro-Influencers
Celebrity advertising has always been an effective advertising technique.
When social media influencers became trendy, brands dedicated a major part of their marketing to these influencers. Because of the push towards influencer marketing, more influencers are charging higher fees — which brands can’t afford.
Now brands have another option: micro-influencer marketing. Micro-influencers are those who attract a decent following (2,000 – 50,000) but are more similar to normal consumers rather than celebrities or major influencers.
Micro-influencer marketing is extremely cheap, oftentimes free.
As a brand, you can set up a micro-influencer program where social accounts can apply and receive your products to review. This is usually done on social media and YouTube, where they also tag your brand and use branded hashtags.
2. Bigger Social Media Advertising Spending
In the past, organic marketing was the biggest push. However, more brands are struggling with competition.
This is why more companies are increasing their social media advertising budgets, relying as much on social media advertising as organic social media marketing.
To keep up with the competition, create a social ad strategy. If not, your marketing efforts will be lost to more paid ads.
Both Facebook and Instagram offer a “stories” feature. You can insert an image or video that is available on your profile for 24 hours. This feature is relatively new but is extremely popular.
When it comes to social media marketing, it’s essential to use the platforms that your customers are using. Facebook and Instagram stories will drive more attention and visibility when using this feature.
Does that mean you should stop traditional posting? Absolutely not! As stated previously, stories are only available for 24 hours. To ensure you reach your audience, post your content as posts and on your story.
4. More Dependency On Social Media
Digital marketing is diverse and encompasses every aspect of digital media in order to enhance your visibility.
However, businesses will start relying more on social media than any other digital platform. This is why it’s essential to create a social media marketing strategy.
From Micro-Influencers to Stories: The Future of Social Media Is Here
You don’t have to be a huge corporation to invest in a powerful social media marketing strategy. But how should you plan your social strategy? Focus on the future of social media.
Do you need more marketing advice? We offer a whole marketing section. Continue reading to amp up your marketing game!