Want to turn your technical expertise into a business? Starting an HVAC business might be for you. Check out these tips for setting up and running a heating and air conditioning company.
You know that starting an HVAC business means you’ll need to apply for a business license, file the right forms, provide employee insurance, and make sure that your skill set is above board.
However, you’ll need to focus on the detail of creating a successful HVAC company if you really want to stay ahead of the curve in today’s ultra-competitive business environment.
In short, unless you go above and beyond, you can expect to become insolvent before your business really even gets off the ground.
In this post, we’ll tell you everything you need to know about how to start an HVAC business.
Read on to learn more about the details you need in order to become a success — and continue to grow your company.
1. Find Your Niche
The first thing to consider when you want to know how to start an HVAC business?
The specific niche that you’ll work within. We know that it’s seriously tempting to think of “anyone and everyone who has ever had an HVAC issue” as your target market.
However, doing so won’t just fail to impress any potential investors you’re considering working with. It will also end up limiting the amount of jobs you’re actually able to book. Especially when you’re just starting out, it’s important to remember that you’ll be up against some seriously established competitors.
If you want to be successful, you need to get specific.
Do you want to work with primarily residential or commercial HVAC clients? Will you provide HVAC emergency calls and 24/7 services? Will you work with or specialize in a specific brand of heating and cooling company products?
What sort of air quality tests will you conduct?
These are all things that can help you to connect with people who need immediate assistance — not just those who are conducting random HVAC research on the Internet and stumble across your site.
2. Set Tiered Goals
When you want to learn how to start a heating and air conditioning business, you also need to think about your long and short-term business goals.
These goals should be outlined in your business plan, with as many details and as much market research as possible.
This means that you’ll need to take the time to identify the competitors within your area. You’ll also need to explain to potential investors how your HVAC business will differentiate itself from other companies in your area, and create a rough timeline of when you expect to turn a profit.
You’ll need to know the number of homeowners or commercial businesses in your service area, understand their specific heating and cooling needs, and even conduct climate and pollution research to understand how those factors will impact your business.
Above all, keep your goals realistic and focused on the needs of your local market.
For example, instead of saying that you want to generate $100,000 worth of profit in three months?
Try a goal like, “We plan to secure 100 potential leads over the course of a month, and follow up with them through physical advertising, mailings, and direct email marketing campaigns.”
3. Connect With Other Local Businesses
When you’re starting an HVAC business, you also need to think about the other businesses in your service area.
How can you all work together to provide a seamless home improvement experience to your target market? If you’re primarily interested in commercial building HVAC services, then how can you connect with local construction companies and secure a referral from them?
One of the best ways to make this happen is by taking a “you scratch my back, I’ll scratch yours” approach. Promote these local businesses by linking to them on your blog, retweeting them, sharing their posts on Facebook, and more.
You should also offer a percentage off of your services for anyone who is referred to you by another local business.
With the “shop local” trend continuing to rise in popularity, this is a smart marketing move that also helps you to preserve your community.
4. Focus on Digital Marketing
When you’re ready to grow your HVAC company, expanding your digital marketing strategy is the best way to do it.
This means that your overall website design, the ease of navigation, and even the keywords you use on your website will all work to get you more clients.
Are you looking for more advice and inspiration about how to pull off the perfect HVAC website?
If so, then look no further than the One Hour Heating and Air Conditioning website. First of all, it has a clear list of its services and menu options right at the top of the page.
It makes its service area, Charlotte, NC, clear right from the get-go.
It even has a list of the biggest signs that it’s time to update or repair your air conditioning unit.
Above all, it includes its contact information right at the top of the page.
These are all things to imitate when you’re creating your own HVAC company’s website.
Starting an HVAC Business is Possible
We hope this post has helped you to understand some of the most important details that you need to remember when starting an HVAC business.
Yes, things like insurance, employee training, and licensing and registration are important. But a successful HVAC company is about a lot more than just the technical side of things.
It’s also about crafting a solid business plan, digital marketing strategy, and more.
Looking for more ways to take your business to the next level?
Check out our website and blog to learn more about how to grow your business, expand your target market, and make more money this quarter.