Less than two-thirds (64%) of small businesses do not have a website. Of those businesses without a website, over half of them plan to build one in the near future. That means if you have a website already, you are ahead of the curve.
Don’t be satisfied staying there. Just because you have a business website it does not automatically mean your website is making you money. There are many other aspects to your website that will likely need improving and developing over time.
For example, if your web page takes as long as 7 seconds to load you could lose up to a third of the people who land on that page. That means time is literally money. This is only one factor. There are many more.
First, consider the overall design of your business website. If you employ a simple website design, you will be amazed at these 6 benefits. First though, you should…
Update Your Business Strategy
If you are a new business you will have gone to great lengths to write your . This is a document that clearly sets our your goals and how you intend to achieve them. If your business is new then your strategy will still be fresh.
If your business is not so new it is easy to forget about working on your strategy. Put simply your business strategy should be a living document that you are continually updating. This should reflect the changing needs of the market you operate in and those of your clients.
Make sure improving and simplifying your website is high on your business strategy priority list. Here are 6 advantages a simplified business website will offer.
1. Save Time
A simple approach to the design of your website will save a lot of time in building the site, maintaining the site, and updating the site. Simple, clear communications through your site design will convey more to your prospective clients than a cluttered and complex design.
The more complex your site, the more opportunities your core message will be lost. The more likely your user will become disengaged.
2. Stay at the Forefront
Like all industries, there are trends and fashions in website design. The more complex your website is and the more detailed the branding of the site, the more likely the site will date as trends in the industry shift.
By keeping your website branding, design and message simple and clear you enable your site to stay relevant and timeless. The same is true in the fashion industry.
Some styles simply never go out of fashion. This is the type of style you need to be aiming for your business website.
3. More Conversions
One of the primary functions of your website design is to convert potential sales into real sales.
Users are landing on your webpage. You want to make sure they do not leave before purchasing your product. Simple designs are more effective in communicating the value of your product and what users need to do in order to get in.
The more sophisticated and complex the design, the more likely your sales lead will disconnect or fail to be motivated to purchase your product. This is because some of those complex elements can give the user the impression you are ‘pushing’ them towards a sale, and no one likes that feeling.
Simplified designs are more relaxed and informative without the psychological push perceived by many using flashy sites. Stay simple and get more conversions.
4. Fewer Choices More Decisions
That may seem an odd thing to say. However, the paradox of choice is such that often if you present too many choices people are less likely to make any choice at all.
Better to present a simple offering that allows for different needs and convert that decision maker into a purchasing client. You do not want to overwhelm users with too much information, too many choices and too much ‘eye-catching’ content. Far better to use your ‘eye-catching’ strategies to draw attention to a few well-chosen and designed conversion points.
5. Fast Loading
As mentioned at the outset of this article. Time is money. Only, in this case, it is not your time that is money, it is the time of your user. The longer they wait, the more likely they leave.
Especially is this true when other websites seem to load much faster than your site also. The internet feeds off speed, convenience, and short attention spans. Rapid information and rapid decisions.
Keep someone on your page past this initial excitement and curiosity and they start to become a serious possibility as a client. Simple web designs require less memory and space on your server and less time to download to the user’s device.
6. Conveys a Trustworthy Image
Human nature is predictable. Some things tend to be universal. The more cluttered and flashy something may appear, the more suspicious we become. It is as though the complexity of the image is hiding something dishonest.
Almost like the ‘small print’ is hidden in the complex design. Whereas a simple design conveys honesty and trustworthiness, giving a sense there is nothing to hide. A sense of transparency.
This is appealing. Read more now to discover other strategies for marketing your website.
Less is More for Your Business Website
If you are you need as much good advice as you can get. If you do not yet have a business website but intend to get one, you are in a great position to make sure you get the design right from the beginning.
If your website is already established, all is not lost. There are many ways you can re-design your site and migrate to a simpler design. Check out many other excellent .
