Is your business front and center when it comes to the eyes of your customers? If not, you’re missing out.
Online search ranking is the lifeblood of your business, and search engine optimization (SEO) is your ticket in. But, you need to make sure you’re doing it the right way.
What are the real benefits of hiring a Chandler SEO expert? Let us tell you why hiring an expert is your safest bet and possibly the best choice for your business.
The Importance of SEO
If you have any doubts as to the importance of SEO, consider this:
A recent study shows that 33% of all search traffic comes from position one of a Google search. While paid ads are a different beast, if one-third of all organic internet traffic spawns from position one, you bet that your competitors are doing everything they can to vie for first place.
So, maybe you can’t rank number one in search. If not, you should at least be aiming for the first page (or second page at worst). According to this same study, some 92% of all internet traffic stems from the first page, followed by 95% from the first two pages.
Have you ever wandered into the nether region of page five or beyond during one of your searches? Your potential customers haven’t either. There’ some scary stuff back there!
To make sure your business shows high enough in search results to stay reputable, you need the help of an SEO expert.
Understanding Search Trends
Google continuously evolves its search algorithms to evaluate websites for quality. Over the last twenty years, it has made changes to reward sites based on how useful they are to users.
How people discover your site is essential.
Also, how people interact with your website (how long they stay on consuming its content and if they click on any of its links) matters a great deal. Search habits to change with the times and Google likes it if your website is keeping up!
So, if your website is mobile-friendly, easily searchable by voice, or optimized for local SEO, Google will reward it with rank.
It’s not always easy to optimize your website for these qualities on your own. When it comes to local SEO, you need a local SEO expert.
Whether you are in Phoenix or the surrounding area, SEO varies by locale. Chandler SEO, for example, requires knowledge of the city to get the best results.
The best SEO tips read online won’t get you the quality of hiring a professional. From technical SEO to content creation to backlink profile generation, outsourcing your SEO is one of the wisest investments you can make.
Chandler SEO and Beyond
To hire a local SEO expert means you are leaving one of the most critical aspects of your marketing in the hands of professionals.
From Mesa to Tempe to Chandler SEO, a professional can make sure your most important consumers – the residents – don’t get left behind.
The more you read about SEO, the more you’ll understand the trends. So, don’t stop with this one article. Keep learning and read more valuable articles on our website.
