Sample Landscaping Business Plan
Landscape Business Template
Landscaping Business Plan
1.0 Executive Summary
Your Landscaping Service (YLS) is a residential landscaping service company that targets the suburban middle-class with larger yards as the targeted demographic. John Smith the owner of YLS lives in The Moors, the same development where many current and potential future customers live. John will be using his connections in the development to further add to the YLS account base during the first year of this business plan.
For the first year of operation John will have one employee in addition to himself. After the first year John will purchase a second company pick-up truck along with additional equipment and hire two new employees to form a second landscaping crew.
Your Landscaping Service is projected to be profitable by month seven and will have profits of around $25,000 by the end of the second year. A majority of the revenue generation will occur during the months between April and November of each year.
2.0 Company Summary
YLS is located in St. Petersburg, FL and offers residential lawn care and landscaping maintenance service. These services include the following: pest control, pruning of shrubs and trees, fertilizer treatments, mulch service, grass cutting, trimming and edging and the removal of debris. Account service is usually executed once a week, but may be offered at various frequencies as per the individual customerís wish.
2.1 Your Landscaping Service YLS is a sole proprietorship and is owned by John Smith.
2.2 Start-Up Summary
YLSís start-up costs include the following items:
Service Truck: 1995 Ford Ranger Pickup Truck with utility trailer
Safety Equipment: Steel Toed Boots, Goggles and Gloves.
Tools: A standard tool box with basic tools to make simple repairs.
Self-Propelled commercial mower
Home office equipment: desk, chair, file cabinet, desk top computer with printer, scanner and fax machine
YLS will provide the following lawn care and landscaping services. Pest control, pruning of shrubs and trees, fertilizer treatments, mulch service, grass cutting, trimming and edging and the removal of debris. Account service is usually executed once a week, but may be offered at various frequencies as per the individual customerís wish.
4.0 Market Analysis Summary
The demographic that YLS will be targeting is the suburban middle class residential market with larger than average yards. This segment group is most likely to use a landscaping service such as YLS due to their upper income levels and larger yards.
John Smith lives in a neighborhood (The Moors) with his parents that currently provides many clients for YLS and with a new energized marketing campaign should provide a solid additional base to the YLS portfolio. During the second year John will expand service offerings outside of The Moors. This expansion will be done using advertisements in the local community newspaper and local internet advertising.
5.0 Strategy and Implementation Summary
During year one of this business plan YLS will begin aggressively marketing to Johnís current development and expanding an already solid landscaping book of business. Much of this campaign will focus on the services that have already been provided throughout The Moors and highlighting the high level of quality and professionalism that was used using before and after photography. During the second year John will begin to use advertising in the local newspaper to generate additional business, along with some local internet advertising.
5.1 Sales Forecast
The first month of this business plan will be used to set up the home office and purchasing the necessary lawn care equipment, along with hiring and training one additional landscaping employee. The last two weeks of the month John will begin aggressively canvassing The Moors development to increase an already strong customer base.
Month two will see some increased business levels. The business will continue to grow as John further pursues his marketing campaign within the current development. Month two through the end of October will see a steady rise in the revenue of YLS. Business will again pick up in year two during the month of April. From February to April John will be working on new account generation outside of The Moors development and expanding to other nearby developments. Also, two new additional employees will be brought on board to service the new landscaping accounts.
There will be several significant milestones for YLS early on:
1. The completion of writing this new business plan. This will give YLS a roadmap for its new anticipated growth.
2. Setting up the new home office.
3. Signing up the 34th new client.
4. Annual revenue exceeding $25,000.
6.0 Management Summary
YLS is owned and operated by John Smith. John was first introduced to landscaping services while growing up in his parentís neighborhood (The Moors) that consisted of upper middle class families with larger than average yards. He started mowing lawns when he was ten and since that time has steadily grown his account base. It is now time to expand on several years of hard work and that was the purpose of writing this business plan. John has all the experience that is necessary to run a larger landscape business and this business plan will provide a detailed roadmap for him to accomplish his ambitious goals.
7.0 Financial Plan
[Summarize the financial aspects of your Business Plan.]
7.1 Start-Up Funding
[Explain where your funding will come from and if it will be an investment or a loan. Also, include how this funding will be sufficient to cover all start-up cost requirements that are included in the Start-Up Table.]
7.2 Projected Profit and Loss
[Explain all the key points of your Profit and Loss projections. For example, break down the percentage increase in sales and profits, your gross margin, and important budget items.]