Is your construction business not getting as much attention as you want it to? Have no fear! Check out these 10 tips that will expand your customer reach and get the ball rolling ASAP!
If you want to speed up the growth of your construction business, you need to think about paying for some advertising. But if you have never bought ads before, you might feel nervous about spending money to promote your company.
This is something a lot of business owners deal with. But with the help of some proven tips, you can reduce the risks associated with spending money on advertising.
In fact, if you keep reading, you’ll learn 10 tips you can use to help you advertise your construction business. By the time you’re finished, you’ll know how to create an ad campaign that will generate significant levels of interest in your brand.
Let’s begin!
1. Work out Who Your Audience Is
If you want your ad campaigns to deliver results, you need to put some time into deciding who your target audience is. If you do not do this, your ads will likely cost you money, without providing an ROI.
That is because if you do not know who your target audience is, you will not know how to reach your target audience. As a result, you then run the risk of advertising your business to people who will not be interested in what you have to offer.
2. Work out How Much You Can Budget
If you are new to the world of advertising, you might not know how much you should budget per advertising campaign. This is especially the case for online ads, where costs can sometimes be quite confusing, due to the way they’re broken down.
The best way to decide how much you can budget is by working out the lifetime value of a customer. The lifetime value figure is the amount a customer will generate for you, in revenue, for as long as they’re a customer.
You want to adjust your advertising budget, based on this figure. As long as your advertising spend to acquire the lifetime value of one customer, your ad spend should be profitable.
3. Learn How to Borrow from Competitors
It takes a lot of skill to create an effective ad. If you need results right now, you might not have the time to learn all of the necessary skills. You may, therefore, want to take a look at some of your competitor ads.
By studying them, you will be able to identify what makes a successful ad. Now, keep in mind that you are not going to carbon copy these ads.
You just want to figure out the principles that are creating success. Take a look at the way phrases are worded. Is there a mention of any special offer? How is the ad making use of numbers?
4. Put Some Time into Experimenting
Some of the best ad campaigns come about as a result of running experiments. You should allocate a percentage of your ad spend so that it is spent on running experiments.
This will help you come across unique and effective ways to market to your audience. If you are not sure how to approach experimentation, just think about doing the opposite of what you are currently doing.
5. Focus on One Platform
If you are running online ads, it can be tough deciding which platform you should focus on. To help make things easier for yourself, you should pick just one platform. Do not move onto another platform until you are seeing results.
Of course, if you have tried everything you can to get results, but nothing is working, you might want to try your efforts elsewhere. What matters most, is that you don’t make this switch too early.
6. Pick the Right Platform
It is important you pick the right platform when trying to reach your target audience.
If you are trying to market to a B2B crowd, then LinkedIn might be a good bet. But if you find that your audience isn’t easy to reach on LinkedIn, you might want to use a platform like Google AdWords.
7. Try Different Ad Products
You will find that the platforms you are using tend to offer more than one ad product. For instance, LinkedIn provides Sponsored Content ads and Text Ads.
If you want to find the best possible for your business, you need to experiment with the different ad products. This will help you learn which one is best suited to your needs. Make sure you study existing examples, to see how to get great results.
8. Consider Hiring Outside Help
If you are struggling to gain any traction with your ad campaigns, you might want to think about hiring outside help. A digital marketing agency will be able to help you set up campaigns that will have increased odds of success.
If you are going to use the help of a marketing agency, ask them to review your website. They should then be able to provide some advice on how
You want to ensure your site is easy to use and will provide people with the information they need. If you’d like to see an example of a well-designed site you can obtain more info here.
9. Consider Offline Ads as Well
A lot of companies have ditched offline advertising. This can be a good thing for you, as it means that offline ads are now underpriced. If you want to succeed with offline ads, stick to the principles that we’ve covered throughout this post.
You should also think about finding publications that cater to your target audience. These publications will allow you to market to the people who will be interested in your offering.
10. Learn About Inbound Marketing
Advertising your business can be very expensive. Plus, when you turn off the ads, your business will stop generating leads. Because of this, you might want to learn more about inbound marketing.
In doing so, you should be able to create a steady stream of leads that will be more affordable. It can take time to see success from inbound marketing. But if you take the necessary steps, the rewards are worth the effort.
Do You Know How to Advertise Your Construction Business?
Advertising a construction business is something that can be challenging. But in this post, we’ve taken a look at 10 tips you can use to make things easier for yourself.
If you find all these tips overwhelming – that is fine. Just focus on implementing one. Then when you begin to see results move onto the next tip. Before you know it, you will have a successful ad campaign on your hands.
Want to learn more about how you can market your business? to see some of our latest content!
