5 Dental Practice Marketing Ideas
If you’re looking for some new dental practice marketing ideas, these are the ones that will get you ahead of the competition.
We know how frustrating it can be to try to win in the world of dental practice marketing. You’re restricted in what you’re allowed to say, and how you try to stand above the competition.
It seems to suck the creativity out of it. It also seems to suck the success out. But it doesn’t have to be that way.
Today we’re going to present five dental practice marketing ideas that can be done by any type of business.
However, we’re going to show you how to execute it strategically, so you can fill your practice with patients, and fill your inbox with qualified leads.
1. Beware the Hawk
Not too long ago, Google released its Hawk update, in an attempt to crack down on businesses using shady tactics.
Some businesses were creating duplicate accounts to show up on Google maps. The Hawk update reduced this, but with one unfortunate side effect: It created nightmares for businesses that were geographically close to each other.
This has particular ramifications for people in dental practice marketing.
A lot of dentists will share a building with their competition. Now, thanks to the Hawk update, only one of these businesses would show up, while the other one was written off and assumed to be a spammer forgery.
How do you avoid this? Simple, stay on top of your local search engine optimization ranking. And make sure to do this next step…
2. Take 5 Minutes to Do This. Now
If you want to instantly springboard yourself above literally half of the businesses out there, make sure Google My Business has your correct and accurate information.
This takes five minutes to do and is completely free. And yet, half of the businesses out there admit their Google My Business information isn’t up-to-date.
3. Make Sure You’re Mobile
Your would-be customers are trying to find you on their smartphones right now, so make sure they can find you.
Google has announced they’re moving towards mobile-first indexing. Which means your mobile site is now even more important than your desktop site.
This is why dentists like Le Dentiste have nice, fast, responsive mobile sites.
4. Make Sure You’re Fast
Your web page load speed factors into its overall SEO score. And, it also clearly affects how many people actually use .
People today have zero patience for slow websites. In fact, 47% of consumers expect a web page to load in 2 seconds or less. And another 40% will leave you if your site takes more than 3 seconds to load.
5. Embrace Email Marketing
This could be a blog all by itself, but very quickly, embrace email marketing. You might have heard it’s dead, but that is far from the truth. In fact, it can show you a 4400% ROI and $44 for every $1 spent.
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