Did you know that commercial vehicle wraps generate up to 70,000 impressions on other drivers and pedestrians each day when you’re out on the road? Choosing to get a commercial vehicle wrap design for your fleet vehicles or your personal vehicles is a wise move for a number of reasons. It is cost-effective marketing that allows for great paint protection.
More and more people are looking at getting a commercial vehicle wrap, but there are certain things that you should do if you want to have the most success with your vehicle wraps. Color change wraps are effective but there is more to a good wrap than catching the eye.
The good news is that you’re in the perfect place to learn all about tips for wrapping your commercial vehicles in 2022. Keep reading this article to learn more today!
1. Choose an Attractive Design Scheme
No one will get excited about your brand or company if you get a commercial vehicle wrap design that is boring or ugly. You need to get an attractive vinyl wrap design for your commercial vehicles if you want to make the most of your investment in commercial vehicle wraps. Impressions are good, but you want to create positive impressions with your vehicle wrap.
The point of wrapping your commercial vehicles is to draw attention and attract eyeballs from other drivers and their passengers. Having a great color scheme is an effective way to draw eyeballs to your vehicle and spread brand awareness for your small business.
To improve your color scheme for your vehicle wraps, consider making effective use of color contrast. The contrast will help you get brand recognition and make your commercial vehicles get noticed. People are more likely to get the message that you’re trying to spread thanks to your commercial vehicle wraps.
It is also a big mistake to spend money on commercial vehicle wraps that no one can read. Make sure that you choose a font that is easy to read for people can read with minimal effort. You don’t want them to squint or turn their head in order to read the message on your vehicle wrap.
The entire purpose of getting commercial vehicle wraps is for spreading a message to your target audience. If consumers can’t read that message then you’re throwing money out the window.
A good strategy for legibility when it comes to your commercial vehicles is having strong contrast between the letters and the background colors. Avoid picking font styles that are confusing and difficult to read.
If you’re worried about your ability to come up with a strong commercial vehicle wrap design then you should consider hiring a Professional Paint Protection Film Installer to help you out.
3. Attention-Grabbing Images
Many people in 2022 are visual learners with short attention spans. You need to include a strong image that ties into your brand and the goods or services that you provide if you want to convey your message in an effective manner. A good approach is to think of your images as the “hook” in a song, where it is your chance to catch peoples’ attention and draw them in.
If you can bring these audience members in then they’re likely to check out the rest of your message on your commercial car wrap. Adding marketing graphics that are simple is a great and cheap way to boost your brand image and grow your business.
4. Don’t Make Your Commercial Vehicle Wraps Too Busy
One of the most common mistakes that businesses make when they decide that they want to use commercial car wraps is making these wraps too busy. Overcomplicating things leads to consumers missing the intended message that you wanted them to receive. Simple is often better when it comes to marketing.
Avoid using a bunch of colors and graphics with your vinyl wraps so that your target audience has no issues figuring out what your business does and why they should want to learn more about you. Having busy car wraps will not only fail to get the message across, but it will result in your target audience looking the other way.
The primary goal for your commercial vehicle wraps is to get your marketing message across to them in as short a time as possible before the traffic light turns green again. You’ll stick in their heads and they’ll end up looking up your company on the internet or on Facebook later when they get home or back to the office.
5. Keep Your Brand Consistent
You’ll want to be consistent with your branding elsewhere if you want success with commercial vehicle wraps. If your logo uses blue and yellow colors then you need to use blue and yellow as the main colors for your commercial vehicle wrap. You should make any branding and any logos match those of your company for the best results.
It is easy to get carried away with the commercial vehicle wrap design, but make sure you’re consistent with colors, logos, and fonts. Failure to remain consistent will only confuse your target audience.
6. Compare to Your Competitors
If you have competitors in your area then it is a good idea to compare your commercial vehicle wrap design to theirs to see how yours stacks up. You don’t want to fall behind in any category when going up against your big rivals. Studying your competition will help you know what you’re up against and it could lead to new ideas for your own marketing strategies.
Get a better feel for the art and designs that they use on their commercial vehicles. Doing this will help you avoid blending in or getting lost in the shuffle.
Invest in Commercial Vehicle Wraps Today
Commercial vehicle wraps are one of the cheapest and most effective forms of marketing in the world today. If you’re not taking advantage of a commercial vehicle wrap design in your local market then you’re missing out on engaging with your target audience. Stay consistent with your branding but don’t be afraid to catch the eye of other motorists with color change wraps.
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