Everyone is trying their best to make the most out of their 24 hours. To save time, most people now prefer to use services within their locality. According to a recent report, a top consideration when deciding on where to reside is the accessibility to amenities such as restaurants, hospitals, schools, and entertainment joints.
Technology has facilitated travel. Most people find themselves in new locations with no prior knowledge or connections except their mobile phones.
If your business is well positioned online, travelers, visitors, and residents can locate it. Take advantage of the rise in mobile search and apply local SEO strategies to generate sales leads for your business. Is your business location-specific? If so, it may be the type of business that needs local SEO strategies to compete online. Let’s look at 6 such industries.
1. Real Estate Agents
People are very specific about where they want to move or stay. If someone has a job offer in Seattle, the online search is going to be very specific ‘one-bed houses in Seattle’. They could even go deeper into neighborhoods. When your business has applied the local SEO strategies, your listing will be the first to feature in the search.
One of the local SEO services that work for this industry is building your own community online. Think about a page or Twitter Handle with all relevant and latest news about the geographical area that your business serves. Load it with hot keywords. In this newsflash, embed your best SEO links and pop up every time the neighborhood is searched online.
Think about short Google ads that allow virtual viewing and position them in local searches online. You could even provide stats on the market rate of rentals and office space. It could be advising them what side of town is safest and has the hottest property.
Make use of Pinterest and Instagram where you could give home maintenance ideas and so on.
2. Home Repairs and Maintenance
Home repair businesses require localized SEO. It is not enough to have a Facebook or Twitter page, optimize it in a way that when your location is mentioned online, your business pops. Know search words that people use when searching for services within your location.
When putting up content online such as service description ensure they are mentioned. What are the trending hashtags among your locals? Whether it is news trend or the latest vibe in the neighborhood, use these tags to ensure your services are part of the trends.
The more relevant your business becomes to these search engines, the higher ranking it will get when people are looking for your industry services. When someone searches kitchen tap repairs, your business needs to rank the first to give you a better chance of being provided the offer.
Plumbers, electricians, and gardeners can all benefit from these local SEO strategies.
3. Bars and Restaurants
Type the word Pizza on an online search engine and more than 20 options will pop up. Restaurants face stiff local competition, yet they stand to benefit the most from local SEO strategies. They can do web optimization, a local food campaign, and get more reviews from locals.
To get the best out of these strategies it is possible to have a local strategy for each cuisine or specialty. For instance, attach ad words to pizza, Mediterranean cuisine or pork ribs. Find the locals’ favorites and optimize to drive traffic to your website or online platforms. Make good use of the Google account by ensuring every detail about your location is captured.
Optimize your Happy Hour so that everyone can find it and follow. Build events and campaigns that keep you trending online. Encourage patrons to take photos and upload them. Be sure to upload images with the best SEO attributes.
The best thing about restaurants is also that they can be part of any community campaigns at a lower cost. They also present more opportunities to optimize through photos, events, campaigns, and local videos SEO.
4. Medical Services
Businesses offering medical services such as dentists, pediatricians, opticians and urgent care clinics such as STD testing with insurance are most sought after in any geographical area. They are also frequently searched online because medical emergencies often require an urgent response. And where else to find a quick fix than online? They are perfect for local SEO service.
Apart from a website outlining all your services, there are strategies that can boost your rankings. First, people are always looking for medical information online – Doctor Google. Ensure you are part of it. Provide SEO friendly content all the time on various medical issues. Ensure it is factual and expert information.
Google on the other hand values fresh and relevant content. So make it your business to load your website with fresh SEO content. With time, locals will know your website for helpful and fresh medical insights. So physically, they will also start coming to you.
Ensure your Google account is also well optimized. Include very candid Call to Actions. So that as an example, when a client searches “Dentists in Manhattan”, you are the first to come up and they can be led straight to you.
5. Pet Services
Pet services, like medical services, are highly specialized and pet owners demand local providers. Chances are nobody will cross several towns or states looking for a pet vet. The best local SEO strategy for this field is all about identifying the most sought out keywords. People look for pet sitting, training, pet veterinarians, supplies, walking, training, and grooming.
Content and reviews hold great potential for this business. Whatever aspect of pet services you provide, build valuable content for it. People love DIY these days, do not be afraid to give those tips and videos on pet care and anything pets.
It won’t stop them from coming to you; it will increase your ranking, earn you more reviews and position you as an expert. You can even charge more now as an expert!
6. Professional Services
Lawyers, property values, and financial advisors top the list in this category. The more professionals commute the higher the professional fee they charge. Most people will prefer to hire locally. This means they will also be looking for these services online.
How your business ranks are almost interpreted as the level of your expertise and credibility. You need a good ranking, if you can, top the list of professional services in your area. Ask your clients to review your services. Think about webinars or a channel to give tips in your field.
It could be a few minutes SEO video on how to avoid tax audits, how to increase your home value, or how to select a mortgage and so on.
Local SEO Strategy and the Rise in Mobile Search
Your business will thrive if it can take advantage of the rise in mobile search. Local SEO strategies is your branding, marketing and sales strategy all bundled into one. It is cheaper, it targets a sure audience and it is something you can learn to do internally over time.
If you want are ready to level up your business keep browsing our site for more business tips and tricks.