Have you ever wondered how much your law firm should be spending on your marketing budget each year?
According to surveys, the top law firms spend around 2 percent of gross revenues on marketing efforts.
Is that enough? Well, it’s not how much you spend, it’s how effective your marketing efforts are at reaching out to prospective clients.
It’s true that you don’t have to spend a fortune on marketing to reach out beyond your current client base.
There are countless clever ways to advertise your law firm which you may never have thought about before.
Do you want to know more? Check out our tips for promoting your law firm in the post below.
1. Up Your SEO Game
Up to 93 percent of online experiences begin with a search engine.
Therefore, make sure your web page climbs to the top of the search engine results pages.
Are you languishing in the back pages of Google? You’ll be forgotten by prospective clients. Roughly 60% of search engine clicks are from the top three spots on the results pages.
You need to make sure you make it to the top to stand a chance against your competitors.
Remember, SEO is not about keyword stuffing anymore. You’ve got to produce great content as well.
2. Provide Great Blog Content
Only around 26 percent of law firms currently have a blog.
This is despite the fact that having a blog is an excellent marketing tool for companies.
It can improve your SEO efforts. But, it’s also helpful if you demonstrate your expertise and knowledge to prospective clients.
You can have blog posts on everything from tips on how to find a lawyer to recent updates in your area of law.
However, you don’t have to concentrate exclusively on your blog content. You should produce a variety of content.
Why not create an infographics post on the legal procedure? What about putting together a podcast to explain a complex legal problem?
3. Tap Into Social Media
Social media is an essential part of any marketing strategy.
You’ve got to have social media accounts across Facebook, Twitter, Instagram, and LinkedIn networks.
This way you optimize your reach to your clients. Social media is not only an effective tool for marketing your law firm to new clients.
It also allows you to stay in touch with your existing clients. Clients want to be able to contact you at a moment’s notice on social media.
You can also connect with other law firms and relevant organizations.
4. Get Involved in Your Community
Small law firms can become pillars of the local community. You should show that you believe in helping out your local community with pro-bono work.
This could be to help out a local non-profit organization with legal support. You may want to provide legal advice for a worthy cause in your area.
While this may cost you in the short-term. Establishing yourself in the community can help to attract new clients who see your dedication and credibility.
5. Launch a YouTube Channel
You’ve got to get a YouTube channel up and running.
YouTube already has around 2 billion active users. That’s a lot of potential clients, right?
You may consider the creation of video content daunting. But, it’s simple to learn how to do it yourself.
Struggling for topics? You can create short explainer videos related to your FAQs.
Reflect what your clients always want to know. Try to explain the basics via videos.
6. Encourage Online Reviews
People expect you to promote yourself. Why wouldn’t you?
However, when other people say you’re great, they start to listen up. Nowadays, everyone reads reviews online.
You may be surprised to learn that people trust them a lot. Up to 84 percent of people trust online reviews as much as they trust their friends.
You can encourage your clients to review your law firm. But, don’t leave the 5-star reviews to sit only on online review websites!
Add the most positive reviews to your own website. This can help to promote your law firm’s work with the word of your satisfied clients.
7. Update Your Business Listings
Have you updated your business listings recently? This could be anywhere from Google to Yelp. There are also tons of legal directories.
Nearly half of all small businesses don’t update their business listings at all.
You should make sure your business information is up to date. This includes your address, contact information and especially your name.
This is a free and effective way to market your law firm. Don’t miss out on the opportunity to connect with new clients.
8. Start a Newsletter
Up to 90 percent of people say that they want company updates to be delivered to them via a newsletter.
You should oblige them. Once you get the e-mail address of a client, your newsletter is how you can keep in touch with them.
If they were satisfied with your work last time, it’s important to stay on their radar even after the case is over.
You’ve got to spice up your newsletter as well. Include engaging information about what your law firm is doing at the moment.
Try Our Ways to Advertise
Are you struggling to reach out to new clients?
You can only stay afloat with the same clients for so long. You’ve got to market your law firm to a larger audience.
By following our simple ways to advertise your law firm, you can ensure that you continue to grow your company.
What are you waiting for? Start promoting your law firm today with our tips!