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Marketing

Over 90 percent of consumers read online reviews before shopping from a local business. If you’re not the kind of business owner who cares about brand reputation, this is the one stat that will give you a wake-up call. Online reputation can make or break your business. If potential customers are finding too many negative [...]

Did you know that there were over 201,000 dentists operating around the US last year? Clearly, there’s no shortage of dental practitioners and practices around nowadays! And that means one thing: there’s plenty of competition when it comes to attracting new patients too. With so many dentists vying for peoples’ attention, the quality of your [...]

Does the idea of selling on Amazon intrigue you? Do you fancy giving it a try but don’t know where to start? Each month more than 197 million people around the world get on their devices and visit Amazon.com. A lot more than you initially thought, right? That’s a lot of people waiting for you to [...]

Have you used Facebook’s revolutionary marketing tools for your business? It can increase your return on investment hugely, allowing you to target specific demographics on the platform. All of this starts with opening a page or group, and you should know the pros and cons of both when starting out.  Both have advantages and disadvantages that we [...]

There’s a reason why the revenue from over-the-air and online radio ads has remained consistently at $14 billion for the past few years. Radio has long been one of the most effective ways to affordably reach large masses of people. And with the increasing popularity of podcasts, we can expect these advertising budgets to rise [...]