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Search Marketing

Nearly 70% of all experiences online start with a search engine like Google. About 75% of consumers don’t look beyond the first search engine results page, though. If you’re not ranking at the top of a search page, consumers might not find your brand. You could struggle to generate brand awareness, site traffic, leads, and [...]

There are countless benefits to boosting your Google rankings. It boosts your ability to generate traffic and leads, increases your business authenticity, and so much more. Even if you are selling the best product or service in the world, you will find it difficult to succeed if your website isn’t showing up for relevant searches [...]

Are you still wondering whether or not SEO is worth it for your business?  It might feel better to keep things the way they are, but make note that the world is shifting in a digital direction. Ecommerce sales jumped up 25 percent during the pandemic, and that has set the precedent for an even [...]

According to recent studies, over 90% of pages online receive no organic traffic from Google. This means the only traffic these sites see is from paid promotions or direct links. The problem with having pages like this on your website is that you’ll never see progress without continually paying for your hits. So how can you [...]

If you are trying to take your marketing to new levels, it is important to get to know about two things: pay-per-click (PPC) and search engine optimization (SEO). These are two of the most effective types of marketing today, and they each have variables that you should know about. Most importantly, you should consider hiring a professional to [...]