≡ Menu

Pay per Head: The Fine Line Between Satisfaction and Price Point

You’re entering the sportsbook business, but you aren’t sure the best way to keep your books and get bettors.

With smartphones, you can have more customers than your predecessors in the business. But first, they need to find you.

That’s where pay per head services come in. Read on to learn what it is and how you can use it.

What is Pay Per Head?

Pay per head is a software service that provides you with online marketing for your booking. It increases your client base and thus, increases your chance for profits.

It does this in two main ways.

Firstly, it allows you to advertise by using search engines.

This means when someone is searching online with keywords linked to you, you are more likely to show up on the list. You can also set the price you want to pay for each click you get.

There is a downside to this. If your keywords are popular, particularly used by competitors, you might go to the bottom of the list.

So, you’ll want to consider which keywords you’ll choose carefully and keep them relevant to you.

Secondly, pay per head uses the inevitable leverage of online betting for you.

It makes betting easier, allowing your clients to make a bet with just a few clicks. And the pay per head system doesn’t have a limit on how many bets it can hold.

This way, you can avoid settling for the cheapest pay per head and advance from the basic level of booking.

What Are Some Things To Look Out For?

Having your website be easier to find might mean attracting the wrong customer base.

Every click is a potential customer, but it will be difficult to weed out those who are more serious than others. This could harm your listings and waste the money you spent on advertising.

You also need to look out for what websites you will be advertised on. Some sites could have viruses that could later spread to your customers. That would damage your reputation and could cost you some future clients.

Luckily, you can avoid this problem.

Just make sure the websites having good ratings with the Better Business Bureau. If they do, you can reach out to them to learn about any other problems they might have.

This way you can have peace of mind about your ads and focus on your customers.

Are there still problems with your ad not showing in searches? Try changing your keywords. And always make sure the keywords are in the ads themselves.

Finally, when choosing a pay per head, make sure they have good customer service. You also want to make sure they are secure. Your customers will likely be linking their cards and banks to them.

Check out their reviews before deciding.

Will You Try Pay Per Head?

The bookmaking business has evolved, and now pay per head can get you more work than before. You’ll generate more satisfaction and have better control over your price points.

And don’t forget to check out more of our posts on Sports & Recreation!