{"id":10252,"date":"2022-07-27T05:26:23","date_gmt":"2022-07-27T09:26:23","guid":{"rendered":"https:\/\/www.atyourbusiness.com\/blog\/?p=10252"},"modified":"2022-07-27T05:27:16","modified_gmt":"2022-07-27T09:27:16","slug":"why-your-marketing-plan-should-include-digital-content","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/why-your-marketing-plan-should-include-digital-content\/","title":{"rendered":"Why Your Marketing Plan Should Include Digital Content"},"content":{"rendered":"\n

Did you know that digital marketing expenditure is expected to reach $786 billion<\/a> by 2026?<\/p>\n\n\n\n

Simply put, no business can afford to go without a digital footprint. Not all businesses can afford an extravagant budget, however, leading to an interesting conundrum: How are these businesses supposed to grow organically?<\/p>\n\n\n\n

The answer is simple: by producing great digital content.<\/p>\n\n\n\n

In this article, we’ll explore some of the reasons why a digital content strategy is an absolute must for your business. Plus, we’ll talk about how you can craft great content your audience will love, and you’ll even get some tips on sharing your awesome content with the world.<\/p>\n\n\n\n

Make sure to keep reading below to find out more!<\/p>\n\n\n\n\n\n

Yes, Blogs Still Matter<\/h2>\n\n\n\n

Admittedly, we’re in the era of video content, so we can’t blame you for wondering how much — if any — time to invest in content development for your business website.<\/p>\n\n\n\n

Don’t take our word for it, though. Research shows that 77% of internet users<\/a> still read blogs. For reference, that’s several billion people waiting to discover a business like yours.<\/p>\n\n\n\n

Blogs are the simplest, most cost-effective way to create content for your business. What’s more, a large library of reader-friendly content is a great way to show your customers that you’re invested in providing quality, helpful information that they can actually use, as detailed by this article from The HOTH<\/a>.<\/p>\n\n\n\n

The benefits of content don’t stop there, however. Content production remains a fantastic means of raising your SEO ranking, particularly if you’re in the habit of optimizing your images and using high-ranking keywords.<\/p>\n\n\n\n

…But There\u2019s More to Digital Content Than Blogging<\/h2>\n\n\n\n

Web crawlers never stop checking and double-checking for SEO compliance. And the more information they have on your business, the better you’ll rank.<\/p>\n\n\n\n

This is especially true if you focus on something known as evergreen content<\/a>. The idea behind evergreen content is to create something that will remain relevant long after its initial launch.<\/p>\n\n\n\n

Another great aspect of evergreen content is that it’s recyclable. So if you have a blog post from a few years ago that you’d like to revisit, you could create video content, or even repost it to your social channels to give it some extra eyes.<\/p>\n\n\n\n

Know Your Goals<\/h2>\n\n\n\n

Before you set out and start creating fantastic content, take a few moments to assess your project goals.<\/p>\n\n\n\n

What is it you want to accomplish through your strategy, specifically? If you’re not familiar with the S.M.A.R.T. system, now is the perfect chance to become acquainted.<\/p>\n\n\n\n

Likewise, think about the audience you want to attract. Then, think about the types of content this audience generally enjoys, and consider how your business can adapt.<\/p>\n\n\n\n

Once you have this information, you can begin crafting content that appeals to your hyper-specific audience.<\/p>\n\n\n\n

Start Publishing the Content Your Audience Deserves<\/h2>\n\n\n\n

Creating digital content might not be easy, but you can rest assured that it’s worth it. Keep track of your analytics and find out what’s working and how you can pivot if needed.<\/p>\n\n\n\n

You’re sure to have more eyes on your business in no time.<\/p>\n\n\n\n

For more tips on digital business growth, be sure to check out the rest of our marketing content!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that digital marketing expenditure is expected to reach $786 billion by 2026? Simply put, no business can afford to go without a digital footprint. Not all businesses can afford an extravagant budget, however, leading to an interesting conundrum: How are these businesses supposed to grow organically? The answer is simple: by producing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,45,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/10252"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=10252"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/10252\/revisions"}],"predecessor-version":[{"id":10254,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/10252\/revisions\/10254"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=10252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=10252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=10252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}