Whether you recently opened the doors of your legal practice or you’ve been in business for years, there are some key elements of digital marketing that can help you increase the number of clients you have calling you.<\/span><\/p>\n In this guide, we’ll share some digital marketing techniques, most of which are simple enough to start using today. So, follow along for more!<\/span><\/p>\n The internet is a competitive place for any business owner. Here are 10 digital marketing techniques that will quickly bring new clients into your legal practice:<\/span><\/p>\n When it comes to digital marketing, content is king. Implementing a blog section on <\/span> is a great way for you to show potential clients that you’re an expert in your field.<\/span><\/p>\n With that said, your content should be based around your specialty. Whether you want clients to <\/span>read more<\/span><\/a> about expungement, real estate law, or criminal defense, your blog should answer the questions that potential clients are seeking answers to.<\/span><\/p>\n Let’s say, for example, you’re a real estate attorney. Posts about things like tenant and landlord rights, land use laws, or details about mortgage liens will fit in well.<\/span><\/p>\n Make it clear how you would like clients to contact you. Don’t just list your phone number on your website, but post it in all possible places.<\/span><\/p>\n These places include:<\/span><\/p>\n These pages are free methods of advertising for your law firm. So, you should always make sure your profiles and contact information are up to date.<\/span><\/p>\n Additionally, some even allow past clients to leave reviews.<\/span><\/p>\n You should have more than just your phone number and email address published on your website. Creating a contact form gives your potential clients another opportunity to reach you for varying purposes like asking questions or requesting consultations.<\/span><\/p>\n Also, make sure you’re always responsive and quick when it comes to answering these inquiries. You’re more than a lawyer – customer service is the most important part of any business.<\/span><\/p>\n In fact, after a single negative experience, <\/span>51% of customers<\/span><\/a> say they won’t ever do business with a company again.<\/span><\/p>\n In this digital age, customers have more options when it comes to the purchases they make and the companies they do business with. So, they take control of their dollars by reading online reviews prior to making purchasing decisions.<\/span><\/p>\n Nine out of 10 consumers<\/span><\/a> determine if they trust a business after they’ve read about 10 reviews. Also keep in mind that when a business doesn’t have any reviews, people are less likely to trust them.<\/span><\/p>\n Creating content like eBooks and PDFs that your clients can download serves a couple of different purposes.<\/span><\/p>\n For starters, when you create a downloadable guide for clients, it helps you obtain their email addresses to build your email list. Which, of course, can be used for future forms of email marketing.<\/span><\/p>\n Also, publishing downloadable content gives your clients a tangible resource that further solidifies your position as an expert in your field. And of course, don’t forget to include the contact information details about your firm.<\/span><\/p>\n Building a strong following on social media can help you continue building your community and establishing connections with clients and colleagues.<\/span><\/p>\n But social media shouldn’t only be used for advertising purposes. You should also use it to follow people and different pages near your location that you can use as resources.<\/span><\/p>\n Also, don’t forget to share engaging content like photos around the office and updates from staff.<\/span><\/p>\nDigital Marketing for Your Legal Practice<\/b><\/h2>\n
1. Position Yourself As an Expert<\/b><\/h3>\n
2. Use Online Directories to Your Advantage<\/b><\/h3>\n
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3. Create an Online Contact Form<\/b><\/h3>\n
4. Take Advantage of Online Reviews<\/b><\/h3>\n
5. Create Downloadable Content<\/b><\/h3>\n
6. Optimize Your Social Media<\/b><\/h3>\n
7. Make Your Site Mobile-Friendly<\/b><\/h3>\n