{"id":1148,"date":"2018-11-29T13:46:18","date_gmt":"2018-11-29T18:46:18","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=1148"},"modified":"2019-01-04T13:23:29","modified_gmt":"2019-01-04T18:23:29","slug":"3-clever-and-unique-ways-to-generate-new-roofing-leads-by-next-week","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/3-clever-and-unique-ways-to-generate-new-roofing-leads-by-next-week\/","title":{"rendered":"3 Clever and Unique Ways to Generate New Roofing Leads By Next Week"},"content":{"rendered":"

Only approximately 22% of all businesses<\/a> today are satisfied with their lead conversion rates. What many business owners may not realize is that it’s not the conversion rates that are the problem — it is the source of the leads.<\/p>\n

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If you want any hope of converting a lead into an actual customer, you have to ensure they are interested in what you have to offer. Take a look at your current lead generation efforts. Are they generic, do they lack focus? If so, it may be time to come up with a new lead generation strategy.<\/p>\n

If you are ready to generate roofing leads that will have the highest likelihood of converting, then use the found here.<\/p>\n

1. Use a Storm Tracking App<\/h2>\n

Before we even get started, this doesn’t mean you are going to be like the so-called storm chasers who pop up in an area after a storm hits. You are going to focus on the area you serve, and provide real, useful services when needed.<\/p>\n

As a residential roofer<\/a>, it’s your job to know when your services are needed. Unfortunately, most people won’t even realize their roof is damaged until a leak forms. This means you have to take the wheel.<\/p>\n

When you begin marketing your roofing company, using a storm tracking app will let you know when a storm is supposed to come through. When you know this, you can set up your targeted ads on Facebook and other platforms to target the people in these areas.<\/p>\n

A person is going to be more likely to pick up the phone and call if they see your ad after they have noticed the damage. To sweeten the pot, consider offering a free hail inspection. This will increase the likelihood of “hot” leads significantly.<\/p>\n

2. Use Direct Mail<\/h2>\n

While this may be considered “old school” by some residential roofers, it is still effective. In the past 10 years, fewer and fewer businesses have turned to this marketing method.<\/p>\n

In fact, the amount of junk mail people receive has declined significantly. However, if you compare that to the overcrowded inboxes, the likelihood of your snail mail being read is much higher than your email.<\/p>\n

Direct mail marketing efforts have the average cost per lead at $51.40 for a general mailing<\/a> and $54.10 for a postcard. While this may be slightly higher than an email derived lead, the chances of the mailer being read are also higher, which makes it a smart investment.<\/p>\n

3. Form Alliances with Other Contractors<\/h2>\n

You know roofing. You are an expert in the field. As a result, take your skill set and pair up with other companies.<\/p>\n

For example, does your town have a local hardware store? If so, people are going there to purchase DIY supplies. This is a great place to find leads.<\/p>\n

Don’t just assume you are going to get referrals – take the time to go meet the store’s owners and employees. Bring along business cards and brochures and explain what you have to offer.<\/p>\n

Ask if they will recommend your services if someone asks. You can even make the deal more appealing by agreeing to purchase some of your supplies from them.<\/p>\n

Roofing Leads: Achieve More Success with These Methods<\/h2>\n

If you want to ensure your roofing leads are “hot” and ready to convert, the best thing you can do is use the tips found here.<\/p>\n

If you are searching for other information, such as how to with a limited budget, we can help with that, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

Only approximately 22% of all businesses today are satisfied with their lead conversion rates. What many business owners may not realize is that it’s not the conversion rates that are the problem — it is the source of the leads. If you want any hope of converting a lead into an actual customer, you have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1148"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":3,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}