Last year, 88% of consumers researched products online<\/a> before buying them in a store or the web. <\/p>\n\n\n\n People don’t go to the store to learn about a product anymore. They jump on social media and the internet. Customers know who you are and what you do long before they make any contact.<\/p>\n\n\n\n Those same consumers love watching video. How do we know? Because YouTube has over 1.8 billion monthly logged-in users<\/a>.<\/p>\n\n\n\n There’s also an increase in video use on social platforms. 500 million people use Instagram stories<\/a> every day. That’s up 80% year-to-year.<\/p>\n\n\n\n Marketers love video, too. 93% of marketers report social videos resulted in new customers<\/a>. That matches data revealing consumers prefer video content from brands on social media. <\/p>\n\n\n\n Make sure people find you by posting videos on your website, social channels, and YouTube. It sounds like a lot of work, but often you can use the same content on several platforms.<\/p>\n\n\n\n Let\u2019s dig into seven video ideas that help businesses reach their target audience.<\/p>\n\n\n\n\n\n A video is a great way to introduce your company. You can show and tell consumers about your products.<\/p>\n\n\n\n Put a video introduction on the homepage of your website. Don\u2019t go on for too long. Aim for less than two minutes.<\/p>\n\n\n\n The goal of this video is to tell potential customers who you are. Explain how your products and services solve customer problems. Invite customers to connect on social media.<\/p>\n\n\n\n Create other videos for in-depth information on each area of your business. Place those videos on other pages of your website and in social media. <\/p>\n\n\n\n Show your customers what it takes to deliver the best product. Take a video of your business offices, warehouse or manufacturing plant. Film a delivery to a retail store or a customer. <\/p>\n\n\n\n Consumers appreciate the production process when they see it for themselves. Show them the effort put into producing each product.<\/p>\n\n\n\n If you\u2019re a service-based company show employees working together or with clients.<\/p>\n\n\n\n Show real employees doing their jobs. Everyone loves to see what goes on behind-the-scenes.<\/p>\n\n\n\n If your product is complex use video to make it clearer. Audio and video together make it easier for people to understand complicated information.<\/p>\n\n\n\n Make explainer videos. Show and tell consumers the best way to use your products and services. If you have lots of products, showcase each one in its own video.<\/p>\n\n\n\n Individual videos provide important details on each product and its feature. Add the videos on related pages of your website, and upload them to YouTube.<\/p>\n\n\n\n1. Say Hello! Introduce Your Company<\/h2>\n\n\n\n
2. Behind-the-Scenes Tours<\/h2>\n\n\n\n
3. Explainer Videos<\/h2>\n\n\n\n