{"id":2586,"date":"2019-03-31T11:27:46","date_gmt":"2019-03-31T15:27:46","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=2586"},"modified":"2019-03-31T11:28:09","modified_gmt":"2019-03-31T15:28:09","slug":"5-attorney-seo-tips-to-get-your-law-firm-on-the-google-front-page","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-attorney-seo-tips-to-get-your-law-firm-on-the-google-front-page\/","title":{"rendered":"5 Attorney SEO Tips to Get Your Law Firm on the Google Front Page"},"content":{"rendered":"\n

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The top result on Google accounts for almost 33% of a query’s traffic<\/a>. Struggling to make it to the front page can mean losing business, wasting advertising dollars, and missing out on countless leads.<\/p>\n\n\n\n

If you’re having a hard time drawing traffic to your website, it may be time to rethink your SEO strategy. Here are five attorney SEO tips to help you get started.<\/p>\n\n\n\n\n\n

1. List Your Firm<\/h2>\n\n\n\n

There are quite a few tools at your disposal to increase brand awareness. Listing sites, for example, are a great way to improve visibility, highlight your specialties, and provide clients with NAP (name, address, phone number) information.<\/p>\n\n\n\n

But what’s truly wonderful about these sites is that they’re free to use!<\/p>\n\n\n\n

Start by signing up for a free Google My Business page and don’t forget to add some photos of your business.<\/p>\n\n\n\n

2. Optimize On-Page Performance<\/h2>\n\n\n\n

It’s impossible to overstate the importance of your website. Visiting your site is the first opportunity a client will have to interact with your business.<\/p>\n\n\n\n

Make sure they’re getting the right impression. 15 seconds is all it takes<\/a> to lose someone’s business. Therefore, it’s important that you optimize your site not only for SEO but for the client.<\/p>\n\n\n\n

Ensure that your site provides pertinent info, loads fast, and defines your firm’s specializations. More importantly, make sure it drives the customer to take action. Always include contact info so customers don’t have to dig for a way to get in touch with you.<\/p>\n\n\n\n

This personal injury attorney<\/a> site is a great example. Their phone number is prominent, they’ve defined their business, and they’ve highlighted their success rate.<\/p>\n\n\n\n

3. Create Content<\/h2>\n\n\n\n

Fresh, original content is a great way to drive traffic to your site.<\/p>\n\n\n\n

Not only is a strong blog post or well-crafted video easy to consume and share, but they provide some great opportunities to build up your keyword and link building strategies.<\/p>\n\n\n\n

Aim to publish a few pieces per week. And don’t forget to share on social media so your followers can keep up with your great work.<\/p>\n\n\n\n

4. Highlight Reviews<\/h2>\n\n\n\n

At the end of the day, your results speak for themselves. While posting data on your results is always wise, sometimes it isn’t enough to convince a client to reach out.<\/p>\n\n\n\n

Instead, let your former clients do the selling. 84% of people<\/a> trust reviews as much as a personal recommendation.<\/p>\n\n\n\n

to provide feedback — even if it isn’t always positive. While you don’t have to highlight negative reviews, you can view it as a learning opportunity to improve your firm.<\/p>\n\n\n\n

5. Prioritize Local Keywords<\/h2>\n\n\n\n

Always prioritize local keywords, even if your firm serves multiple locations. Google recommends businesses not only by SEO but by proximity.<\/p>\n\n\n\n

Your content and web copy should, therefore, focus on the cities in which your firm operates.<\/p>\n\n\n\n

Attorney SEO Tips That Deliver<\/h2>\n\n\n\n

The best piece of advice we can give is to keep an eye on your metrics. Look for what is and isn’t working and don’t be afraid to switch things up every now and again to keep your attorney SEO tactics fresh.<\/p>\n\n\n\n

For more great info on law firm marketing, check out our list of that you can use today.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The top result on Google accounts for almost 33% of a query’s traffic. Struggling to make it to the front page can mean losing business, wasting advertising dollars, and missing out on countless leads. If you’re having a hard time drawing traffic to your website, it may be time to rethink your SEO strategy. Here […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2586"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=2586"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2586\/revisions"}],"predecessor-version":[{"id":2588,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2586\/revisions\/2588"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=2586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=2586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=2586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}