{"id":2761,"date":"2019-04-09T13:33:30","date_gmt":"2019-04-09T17:33:30","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=2761"},"modified":"2019-04-09T13:33:53","modified_gmt":"2019-04-09T17:33:53","slug":"blast-from-the-past-old-school-marketing-tactics-that-still-work","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/blast-from-the-past-old-school-marketing-tactics-that-still-work\/","title":{"rendered":"Blast from the Past: Old School Marketing Tactics That Still Work"},"content":{"rendered":"\n

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Digital marketing is great, but aren\u2019t you forgetting something? Even in today\u2019s digital world, many of the tried and tested marketing tactics of yesteryear are still viable.<\/p>\n\n\n\n

Not only that, but thanks to new technologies, some old school marketing methods are now more efficient than ever before. Check out these traditional marketing tactics that still work!<\/p>\n\n\n\n\n\n

Leaflets, Flyers, and Physical Catalogues<\/h2>\n\n\n\n

Are you targeting local clients? Then leaflets and flyers could become your most powerful marketing tool. Sure, Google Ads<\/a> can get you a lot of targeted local traffic, but nothing beats physical fliers when it comes to sheer efficiency.<\/p>\n\n\n\n

Thanks to new printing technologies, leaflet distribution <\/a>today is more affordable than ever, and still presents a viable marketing strategy to dominate local markets. To supercharge your leaflet marketing, you can also invest in a deliverer who can answer questions about your business from interested prospects.<\/p>\n\n\n\n

Your fliers can be a simple one-page leaflet or a detailed catalog. Depending on what you\u2019re selling, different flyers will get you different results, but they will often outperform local campaigns from Google Ads.<\/p>\n\n\n\n

Direct Mail<\/h2>\n\n\n\n

In today\u2019s digital world, people open tons of spam email, but they are still more likely to open physical letters. Reaching out directly to your customers with direct mail<\/a> works much like flyers, but it targets specific addresses.<\/p>\n\n\n\n

Direct mail works particularly well for that offer unique products or services. If you are selling something that customers can\u2019t find locally, direct mail will boost your business.<\/p>\n\n\n\n

Business Signage<\/h2>\n\n\n\n

Signage is perhaps the oldest form of marketing and it\u2019s still viable today. Installing a LED sign or hanging a banner can do wonders for your local marketing efforts.<\/p>\n\n\n\n

Business signage is extremely affordable as it represents a one-time investment that will keep on paying dividends. A typical business sign lasts for decades and will keep bringing new clients to your doorstep.<\/p>\n\n\n\n

Promotional Merchandise<\/h2>\n\n\n\n

Finally, never underestimate the power of physical freebies and promotional merchandise. Consider handing branded freebies to your customers. Things like branded pens, alarm clocks, fridge magnets, and branded bags, will get you more customers at very low cost.<\/p>\n\n\n\n

In addition to boosting your branding, free merchandise will help you reach customers that wouldn\u2019t otherwise know about your business. For example, any branded reusable bag you give away will work as free advertisement every time your customers take it out when they shop elsewhere.<\/p>\n\n\n\n

Master Traditional and Digital Marketing Tactics<\/h2>\n\n\n\n

If you liked our article on traditional marketing tactics, there\u2019s more where it came from! Here at At Your Business, we help you optimize your operations by helping you with common business tasks.<\/p>\n\n\n\n

In our site, you will find over two hundred , all free to download and customize. Don\u2019t forget to check out our blog for independent advice and tips on how to grow your business.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketing is great, but aren\u2019t you forgetting something? Even in today\u2019s digital world, many of the tried and tested marketing tactics of yesteryear are still viable. Not only that, but thanks to new technologies, some old school marketing methods are now more efficient than ever before. Check out these traditional marketing tactics that still […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2761"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=2761"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions"}],"predecessor-version":[{"id":2763,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions\/2763"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=2761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=2761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=2761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}