{"id":298,"date":"2018-04-24T17:55:04","date_gmt":"2018-04-24T21:55:04","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=298"},"modified":"2018-04-24T17:55:04","modified_gmt":"2018-04-24T21:55:04","slug":"9-benefits-of-wearable-promotional-items-for-businesses","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/9-benefits-of-wearable-promotional-items-for-businesses\/","title":{"rendered":"9 Benefits of Wearable Promotional Items For Businesses"},"content":{"rendered":"

Why should your business be using wearable promotional items? Take a look at how they benefit your business and spread brand awareness.<\/b><\/h4>\n

People love free stuff. If you are an organization looking to increase brand recognition incorporating promotional items into your marketing strategy is a must.<\/span><\/p>\n

At most business conferences, corporate functions, sporting events and various festivals you’ve attended, you probably left with a giveaway. Popular items include ink pens, Frisbees, water bottles or t-shirts.<\/span><\/p>\n

It doesn’t matter if your company is big or small, your marketing budget has to include promotional giveaways. Memorable items that consumers will want to use over and over, will cement your company’s name in their mind.<\/span><\/p>\n

As technology continues to advance, the line of items available today have become increasingly popular. Continue reading for nine reasons you should invest in wearable promotional items for your business.<\/span><\/p>\n

What Are Wearable Promotional Items?<\/b><\/h2>\n

Wearable promotional items are items that can be worn on the body. Whether it is a t-shirt, visor, or earbuds, if your logo is on it, consumers become a walking billboard.<\/span><\/p>\n

There are different levels of promotional items. The more expensive pieces can be reserved for employees and business partners. Less expensive items can be given to customers or passed out at events.<\/span><\/p>\n

Companies can also reward loyal customers with high-end items as a show of appreciation. Costlier items also make good contest giveaways.<\/span><\/p>\n

According to a study, items with a company logo on it were <\/span>usually kept for up to nine months<\/span><\/a>, after receiving it. Here are the reasons why.<\/span><\/p>\n

1. Brands Expand Their Reach<\/b><\/h2>\n

The more promotional items you hand out, the more potential you have to expand your reach. Let’s face it there is no telling how many people will see your message on a t-shirt every time it is worn.<\/span><\/p>\n

This is why t-shirts will remain at the top of the list as a must-have promotional giveaway. Whether it is worn to the grocery story, the beach or to a sporting event, each time you’re reaching new audiences.<\/span><\/p>\n

2. People Recall Brands They See Often<\/b><\/h2>\n

A person needs to see a message multiple times for it to resonate with them. The more your logos and taglines are seen, the more likely someone will recall it when they are in need of your product or service.<\/span><\/p>\n

You want products that can be easily seen by many people when in public spaces. This makes wearable promotional items pivotal to your marketing strategy.<\/span><\/p>\n

3. Increases Your Likability<\/b><\/h2>\n

Who wouldn’t want the latest fitness tracker, a cool baseball cap, or <\/span>wearable magnet buttons<\/span><\/a>? When you giveaway cool promotional items you increase your popularity, which is part of what makes it such a good <\/span>.<\/span><\/p>\n

When at conventions or utilizing vending opportunities, people migrate towards the tables with giveaways quicker than they will those with just a sign-up sheet. In branding, it is okay to be the cool kid everyone wants to be around.<\/span><\/p>\n

4. More Effective than Business Cards<\/b><\/h2>\n

Let’s be honest, people love free stuff. Yes, business cards are free, but people are less likely to hold on to them if they do not have an immediate need for your service. You also can’t wear a business card.<\/span><\/p>\n

A good idea would be to give away promotional wallets that are convenient to use while out for a walk or run and insert the business card inside for good measure.<\/span><\/p>\n

5. Employees will be Proud to Wear Your Gear<\/b><\/h2>\n

Why buy products that boost someone else’s brand when you can showcase your own. There are many ways to recognize employees and show your appreciation beyond the annual bonus.<\/span><\/p>\n

Windbreakers, hats, t-shirts, lanyards make great giveaways. Or you can get really creative by giving away customized USB flash drive key chains.<\/span><\/p>\n

6. Build Customer Loyalty<\/b><\/h2>\n

People want to feel like they are a part of something great. Part of branding is building a following that feels like family. When you show your loyal customers they are important, they are more likely to refer you to others.<\/span><\/p>\n

As part of the family they will proudly wear your promotional merchandise items and gladly share with people how great your product or service is.<\/span><\/p>\n

7. It’s a Good Way to Share Contact Information<\/b><\/h2>\n

On every promotional item you offer, your business contact information should be included. A big mistake some companies make is only using their logo on marketing materials. This is almost as bad as not having items to give away.<\/span><\/p>\n

There is no guarantee that the initial person who received the item will pass it on to someone else. In the event that your giveaway passes hands multiple times, it is a good idea to have a means for the new recipient to reach you.<\/span><\/p>\n

If space allotted is limited, it is always a safe bet to go with your company website.<\/span><\/p>\n

8. Pictures Are the Gift That Keep on Giving<\/b><\/h2>\n

What makes promotional items so useful is the possibility of your brand to be exposed to new audiences over and over again. <\/span><\/p>\n

One strategy is to ask recipients to take a photo of your wearable promotional items and post to their social media. If they tag your company in the photo they will be entered into a drawing for a free product or service.<\/span><\/p>\n

This simple act has the potential to expand your reach from the local to national or possibly worldwide.<\/span><\/p>\n

9. They Are Inexpensive<\/b><\/h2>\n

The biggest advantage to using wearable promotional items is their cost-effectiveness. Sometimes it can be the only marketing expense you will need. The return on investment can be felt months, even years down the road.<\/span><\/p>\n

How much you spend on your items should be based on the intended audience. Plan wisely and strategically. Have a plan for how you will get your items into the hands of your targeted audience. This includes choosing the right events to promote your business.<\/span><\/p>\n

Is Your Company Using Wearable Promotional Giveaways?<\/b><\/h3>\n

Now that you know the effectiveness of promotional materials that can be worn, are you ready to give it a try? The possibilities are endless and your brand deserves to be seen.<\/span><\/p>\n

Remember, customers can’t find you if they don’t know you exist. The ROI on promotional materials can far outweigh the cost of the items.<\/span><\/p>\n

Check out more <\/span> and take your brand to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Why should your business be using wearable promotional items? Take a look at how they benefit your business and spread brand awareness. People love free stuff. If you are an organization looking to increase brand recognition incorporating promotional items into your marketing strategy is a must. At most business conferences, corporate functions, sporting events and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/298"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":300,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions\/300"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}