Have you ever wondered how much your law firm should be spending on your marketing budget each year?<\/p>\n\n\n\n
According to surveys, the top law firms spend around 2 percent of gross revenues<\/a> on marketing efforts. <\/p>\n\n\n\n Is that enough? Well, it’s not how much you spend, it’s how effective your marketing efforts are at reaching out to prospective clients.<\/p>\n\n\n\n It’s true that you don’t have to spend a fortune on marketing to reach out beyond your current client base. <\/p>\n\n\n\n There are countless clever ways to advertise your law firm which you may never have thought about before.<\/p>\n\n\n\n Do you want to know more? Check out our tips for promoting your law firm in the post below. <\/p>\n\n\n\n\n\n Up to 93 percent of online experiences<\/a> begin with a search engine. <\/p>\n\n\n\n Therefore, make sure your web page climbs to the top of the search engine results pages. <\/p>\n\n\n\n Are you languishing in the back pages of Google? You’ll be forgotten by prospective clients. Roughly 60% of search engine<\/a> clicks are from the top three spots on the results pages. <\/p>\n\n\n\n You need to make sure you make it to the top to stand a chance against your competitors.<\/p>\n\n\n\n Remember, SEO is not about keyword stuffing anymore. You’ve got to produce great content as well. <\/p>\n\n\n\n Only around 26 percent of law firms<\/a> currently have a blog. <\/p>\n\n\n\n This is despite the fact that having a blog is an excellent marketing tool for companies.<\/p>\n\n\n\n It can improve your SEO efforts. But, it’s also helpful if you demonstrate your expertise and knowledge to prospective clients. <\/p>\n\n\n\n You can have blog posts on everything from tips on how to find a lawyer<\/a> to recent updates in your area of law.<\/p>\n\n\n\n However, you don’t have to concentrate exclusively on your blog content. You should produce a variety of content.<\/p>\n\n\n\n Why not create an infographics post on the legal procedure? What about putting together a podcast to explain a complex legal problem?<\/p>\n\n\n\n Social media is an essential part of any marketing strategy. <\/p>\n\n\n\n You’ve got to have social media accounts across Facebook, Twitter, Instagram, and LinkedIn networks. <\/p>\n\n\n\n This way you optimize your reach to your clients. Social media is not only an effective tool for marketing your law firm to new clients. <\/p>\n\n\n\n It also allows you to stay in touch with your existing clients. Clients want to be able to contact you at a moment’s notice on social media. <\/p>\n\n\n\n You can also connect with other law firms and relevant organizations.<\/p>\n\n\n\n Small law firms can become pillars of the local community. You should show that you believe in helping out your local community with pro-bono work.<\/p>\n\n\n\n This could be to help out a local non-profit organization with legal support. You may want to provide legal advice for a worthy cause in your area. <\/p>\n\n\n\n While this may cost you in the short-term. Establishing yourself in the community can help to attract new clients who see your dedication and credibility.<\/p>\n\n\n\n You’ve got to get a YouTube channel up and running.<\/p>\n\n\n\n YouTube already has around 2 billion active users<\/a>. That’s a lot of potential clients, right?<\/p>\n\n\n\n You may consider the creation of video content daunting. But, it’s simple to learn how to do it yourself.<\/p>\n\n\n\n Struggling for topics? You can create short explainer videos related to your FAQs.<\/p>\n\n\n\n Reflect what your clients always want to know. Try to explain the basics via videos. <\/p>\n\n\n\n People expect you to promote yourself. Why wouldn’t you? <\/p>\n\n\n\n However, when other people say you’re great, they start to listen up. Nowadays, everyone reads reviews online. <\/p>\n\n\n\n You may be surprised to learn that people trust them a lot. Up to 84 percent of people<\/a> trust online reviews as much as they trust their friends. <\/p>\n\n\n\n You can encourage your clients to review your law firm. But, don’t leave the 5-star reviews to sit only on online review websites!<\/p>\n\n\n\n Add the most positive reviews to your own website. This can help to promote your law firm’s work with the word of your satisfied clients. <\/p>\n\n\n\n Have you updated your business listings recently? This could be anywhere from Google to Yelp. There are also tons of legal directories.<\/p>\n\n\n\n1. Up Your SEO Game <\/h2>\n\n\n\n
2. Provide Great Blog Content<\/h2>\n\n\n\n
3. Tap Into Social Media <\/h2>\n\n\n\n
4. Get Involved in Your Community<\/h2>\n\n\n\n
5. Launch a YouTube Channel<\/h2>\n\n\n\n
6. Encourage Online Reviews<\/h2>\n\n\n\n
7. Update Your Business Listings <\/h2>\n\n\n\n