{"id":3497,"date":"2019-06-07T19:13:55","date_gmt":"2019-06-07T23:13:55","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=3497"},"modified":"2019-06-07T19:14:20","modified_gmt":"2019-06-07T23:14:20","slug":"11-tips-for-the-successful-marketing-of-your-lawn-care-company","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/11-tips-for-the-successful-marketing-of-your-lawn-care-company\/","title":{"rendered":"11 Tips for the Successful Marketing of Your Lawn Care Company"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>US <a href=\"https:\/\/www.statista.com\/topics\/4798\/landscaping-services-in-the-us\/\">lawn care and landscaping businesses<\/a> earn 100 billion US dollars each year. What does this mean for your lawn care business? That increasing your lawn care marketing tactics can increase your revenue.&nbsp;<\/p>\n\n\n\n<p>Are you wondering how to get more lawn care customers and boost your online marketing? Read on to learn about eleven essential tips for successful lawn care marketing strategies.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Eleven Tips for Successful Lawn Care Marketing<\/h2>\n\n\n\n<p>If you&#8217;re looking to boost business, here are some essential lawn care business tips to follow. You&#8217;ll be able to find new clients and grow your website traffic by implementing these eleven lawn care marketing ideas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Revamp Your Website<\/h3>\n\n\n\n<p>It&#8217;s a good idea to set up an online site for your business so that potential customers have an easy way to learn about your services. If you&#8217;ve already had a website up, then now is a good time to give it a facelift.&nbsp;<\/p>\n\n\n\n<p>Make sure your site is search engine optimized and mobile friendly. Over 257 million Americans <a href=\"https:\/\/www.statista.com\/statistics\/201182\/forecast-of-smartphone-users-in-the-us\/\">are smartphone users<\/a>. This&nbsp;means most of your customers are going to be scoping out your lawn care website on their devices.&nbsp;<\/p>\n\n\n\n<p>Keep your contact information updated and add social media links to help new visitors connect. Your website is the home base for incoming customers to get to know you and your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Get on Social Media<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/topics\/1559\/facebook-marketing\/\">Social media marketing<\/a> is how today&#8217;s businesses compete to win over millions of American consumers. If you haven&#8217;t already set up social media accounts for your lawn care business, it&#8217;s time to join the trend.&nbsp;<\/p>\n\n\n\n<p>The best part about social media marketing is that it&#8217;s both easy and effective. You don&#8217;t have to stress about learning complicated tech skills.&nbsp;Instead, you can share online updates while still focusing on lawn care tasks.<\/p>\n\n\n\n<p>Share photos of your work or behind-the-scenes videos of your team at work. The more you post, the more customers will discover your business. By tapping a few buttons to post updates and photos, your social media marketing will boost your revenue without adding extra stress.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Target Your Local Audience&nbsp;&nbsp;<\/h3>\n\n\n\n<p>An essential piece to successful marketing is to&nbsp;target your local audience.&nbsp;This is because most homeowners who need lawn care services will look for a local business who can do specific jobs. They might need someone who specializes in treating weeds or landscaping with particular plants.<\/p>\n\n\n\n<p>Depending on where you live, those needs will vary according to local plant life and weather. Make sure your website advertises your expertise in dealing with local lawn care needs.<\/p>\n\n\n\n<p>For example, if your Texas lawn care business specializes in treating weeds, you&#8217;ll want to show up first in a &#8220;<a href=\"http:\/\/beautyharmonylife.com\/dos-donts-how-maintain-lawn\/\">weed control Texas<\/a>&#8221; search. As you update your website and social media accounts, make sure locals know what you do best.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Boost Website Content<\/h3>\n\n\n\n<p>One of the best ways to increase website traffic is to post helpful articles that cater to your target audience. If you haven&#8217;t already, add a blog to your website that offers lawn care advice.&nbsp;<\/p>\n\n\n\n<p>You can also add a FAQ page to address common questions. This is a perfect way to show your expertise in the landscaping industry.<\/p>\n\n\n\n<p>Make sure your content is easy to read, helpful, and engaging. The more articles you post, the more regularly your visitors will come back to your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Reach out to Local Businesses<\/h3>\n\n\n\n<p>Many of your clients might be homeowners, but don&#8217;t forget that businesses have lawn care needs too. A great way to market your services is to reach out to local businesses who might need help landscaping around their storefronts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Get Creative With Marketing Materials<\/h3>\n\n\n\n<p>Don&#8217;t forget that you can market your business through old-fashioned paper products. Leave door hangers on front doors or mail out pamphlets about your lawn care business.&nbsp;<\/p>\n\n\n\n<p>You can even design magnets and stickers for your truck to advertise as you drive around. If you&#8217;re really feeling creative, invest in a full body truck wrap to get attention everywhere you go.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Don&#8217;t Forget Business Cards<\/h3>\n\n\n\n<p>Even though a lot of business is done online, don&#8217;t forget that business cards are still effective in marketing to potential customers. They&#8217;re a traditional format for sharing important information about your business and services.&nbsp;<\/p>\n\n\n\n<p>You can give your cards a refresh by updating your logo and designing a business card that&#8217;s professional and eye-catching. Make sure you always have one on hand in case you meet someone who could use some lawn care help.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Reach out to Former Clients<\/h3>\n\n\n\n<p>As you scope out new leads, one place you might not think to check is that list of former clients. There might be several past customers who needed a one-off job and never reached out to you again. If this is the case, try contacting them to see if they could use a lawn cleanup or redesign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Show off Your Positive Reviews<\/h3>\n\n\n\n<p>Every time you complete a job and see your client&#8217;s happy smile, encourage them to submit an online review. This is a great marketing tactic that can help boost your credibility.&nbsp;<\/p>\n\n\n\n<p>Add a segment to your website that shows your clients&#8217; happy reviews. When potential clients see this, they&#8217;ll feel better about hiring your services.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.&nbsp;Run Seasonal Promos<\/h3>\n\n\n\n<p>It might surprise you, but slow Winter months make up the perfect time to focus on marketing a lawn care business.&nbsp;This is because you&#8217;ll want to advertise before the busy Spring season begins to get a head start on your competitors.&nbsp;<\/p>\n\n\n\n<p>Try running a seasonal promo for Spring or Summer to encourage customers to try out your services. Tell potential clients that you can clean up their lawn to get it ready for backyard barbecues or prepare their garden for glorious Spring blooms.<\/p>\n\n\n\n<p>Remember to take advantage of those off-season months by planning out ways to boost the next season&#8217;s revenue. While you&#8217;re working on upcoming promos for your landscaping business, try out these ways to make money in the Winter.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Participate in Local Events<\/h3>\n\n\n\n<p>An important part of marketing your business is to get out there and make friends with your community. The more your neighbors and local businesses get to know your business, the more likely they&#8217;ll be to reach out to you.&nbsp;<\/p>\n\n\n\n<p>You can sign up to host a fundraiser or show up with a booth at a community event. Always be prepared with marketing materials and promotional products.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boost Your Lawn Care Business<\/h2>\n\n\n\n<p>The right lawn care marketing strategy can be the solution you need to boost your business this year. By following a few simple steps, you&#8217;ll be able to widen your audience and interest more of your target clients.&nbsp;<\/p>\n\n\n\n<p>Is your lawn care business growing fast? Use our business template to help you hire an employee.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US lawn care and landscaping businesses earn 100 billion US dollars each year. What does this mean for your lawn care business? That increasing your lawn care marketing tactics can increase your revenue.&nbsp; Are you wondering how to get more lawn care customers and boost your online marketing? Read on to learn about eleven essential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3497"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=3497"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3497\/revisions"}],"predecessor-version":[{"id":3499,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3497\/revisions\/3499"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=3497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=3497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=3497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}