{"id":3916,"date":"2019-06-22T18:22:55","date_gmt":"2019-06-22T22:22:55","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=3916"},"modified":"2019-06-22T18:23:12","modified_gmt":"2019-06-22T22:23:12","slug":"7-essential-tips-for-a-successful-open-house","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/7-essential-tips-for-a-successful-open-house\/","title":{"rendered":"7 Essential Tips for a Successful Open House"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>According to the <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\">National Association of Realtors<\/a>, 5.34 million existing homes were sold in 2018.<\/p>\n\n\n\n<p>Ready to add your home to that number? With these tips for a successful open house, a new family will call it &#8220;home sweet home&#8221; in no time!<\/p>\n\n\n\n<p>Your home won&#8217;t be on the market much longer. Use these tips for how to prepare for an open house and get ready for a sale!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">1. Day and Time<\/h2>\n\n\n\n<p>Timing is everything, right? The first step to a successful open house is choosing the right day and time.&nbsp;<\/p>\n\n\n\n<p>The&nbsp;tradition scheduling for an open house is a Sunday afternoon. This&nbsp;time slot is usually ideal for a busy home hunter&#8217;s schedule.<\/p>\n\n\n\n<p>Young families or families with children might have plans on Saturdays that make that day difficult.<\/p>\n\n\n\n<p>While&nbsp;Sunday open houses are standard, you don&#8217;t have to stick to this day and time. Instead, explore different time slots that are ideal for your target shopper.<\/p>\n\n\n\n<p>Whatever date and time you choose, advertising is key.<\/p>\n\n\n\n<p>Make sure to put a greater emphasis on your nontraditional time and date. That way, potential buyers don&#8217;t make assumptions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Stage It Right<\/h2>\n\n\n\n<p>Create an environment that appeals to the largest audience of potential buyers. If you consider your specific buyers, you can determine the atmosphere that attracts their attention.&nbsp;<\/p>\n\n\n\n<p>Make your home as impersonal as possible.<\/p>\n\n\n\n<p>This makes it easier for prospective buyers to imagine their own decor and design.<\/p>\n\n\n\n<p>Having a vacant home can also make it easier for you to use virtual services. You can&nbsp;then use an iPad to help potential homeowners imagine their own furniture and arrangements.&nbsp;<\/p>\n\n\n\n<p>When posting the listing online, make sure you use professional photography. High-quality images with good lighting and composition can make your home stand out from the rest.&nbsp;<\/p>\n\n\n\n<p>With hundreds of options online, you want your home to appear eye-catching.&nbsp;<\/p>\n\n\n\n<p>Hire a professional landscaper to update your home&#8217;s exterior. Then,&nbsp;use a professional photographer (and not an iPhone camera) to capture your home&#8217;s beauty.<\/p>\n\n\n\n<p>Before the photo shoot, make sure to clean up, get those countertops sparkling, and put away any personal items.<\/p>\n\n\n\n<p>Open the blinds and curtains to let natural sunlight in, too. This can help your home appear larger and welcoming.<\/p>\n\n\n\n<p>Then you&#8217;re set to snap away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Brochure Beauty<\/h2>\n\n\n\n<p>Put those professional photos to good use.<\/p>\n\n\n\n<p>Potential homebuyers can leave with&nbsp;an amazing brochure to remind them of your home. If &#8220;out of sight, out of mind&#8221; rings true, the opposite does, too!<\/p>\n\n\n\n<p>Make sure to include all the relevant information on your brochure. That includes:<\/p>\n\n\n\n<ul><li>The property&#8217;s address<\/li><li>The listing price<\/li><li>Highlights of any key features<\/li><li>Those beautiful, professional photos you had taken<\/li><\/ul>\n\n\n\n<p>These brochures can attract new walk-ins to your home or help previous visitors when they&#8217;re making a decision.<\/p>\n\n\n\n<p>That way, you&#8217;re still making an impact long after your open house.<\/p>\n\n\n\n<p>For extra help, here are seven ways to <a href=\"http:\/\/blog.bluematch.com\/7-ways-to-sell-your-own-home-fast\/\">sell your own home fast<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Effective Advertising<\/h2>\n\n\n\n<p>According <a href=\"https:\/\/www.forbes.com\/sites\/financialfinesse\/2016\/12\/01\/what-you-need-to-know-before-selling-your-home\/#5942afb3a560\">to Forbes<\/a>, the current homeownership rate in the U.S. is just under 64 percent. That&#8217;s a 5.9 percent increase from the previous year.<\/p>\n\n\n\n<p>This rise in homeownership means you&#8217;re bound to experience a little competition.<\/p>\n\n\n\n<p>To make sure you attract prospective homeowners to your front door, a strong advertising strategy is key.<\/p>\n\n\n\n<p>Many people use signs within their neighborhood to attract visitors. However, this narrows your target audience. Instead, try a few digital advertising strategies to drum up interest.&nbsp;<\/p>\n\n\n\n<p>Head onto social media to attract potential homeowners.&nbsp;<\/p>\n\n\n\n<p>You can use Facebook groups, Instagram, or a listing website to generate interest.&nbsp;<\/p>\n\n\n\n<p>Make sure you&#8217;re using hashtags that are relevant to your area. That way, you&#8217;re generating that interest with people who are likely to attend your open house.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Warm Welcomes<\/h2>\n\n\n\n<p>A first impression means everything. To make sure every visitor&nbsp;who steps onto your welcome mat&nbsp;<em>actually<\/em> feels welcome, try incorporating the five senses.&nbsp;<\/p>\n\n\n\n<ul><li>Sight: What&#8217;s the first thing people see when they walk through the doors? Create a welcoming visual that&#8217;s comfortable, relaxing, and memorable.<\/li><li>Sound: Most people don&#8217;t associate the sounds of nearby traffic as relaxing. Try masking the sounds of traffic, construction, or dogs in the distance with soothing music instead.&nbsp;<\/li><li>Smell: Who doesn&#8217;t love the smell of freshly baked cookies? When hosting your open house, try to use positive association with sweet smells (lavender, citrus, spiced apple cider) to create a homey environment.&nbsp;<\/li><li>Taste: A happy experience can leave a lasting impression. Sometimes, food is the way to a person&#8217;s heart. Offer treats such as freshly baked cookies, appetizers, or a drink to create this positive impression.<\/li><li>Touch: Set your home to a comfortable temperature before the open house. Make sure dust doesn&#8217;t linger against&nbsp;any mantles, either.<\/li><\/ul>\n\n\n\n<p>By&nbsp;appealing to these positive senses, you can create a good, lasting impression with anyone who visits your home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Gather Feedback<\/h2>\n\n\n\n<p>As part of your open house checklist, buy a guest book or set up a log on your iPad. That way, you can log your guests and&nbsp;gather their information.<\/p>\n\n\n\n<p>As people arrive, greet them warmly. Then, ask what they&#8217;re looking for in their next future home. Make sure to remain genuine and friendly.&nbsp;<\/p>\n\n\n\n<p>Even if your home isn&#8217;t the right fit for them, your warm welcome can leave an impression.<\/p>\n\n\n\n<p>This can help spread the word about your property.<\/p>\n\n\n\n<p>Then, ask for honest feedback.&nbsp;Feedback can help you make essential changes for your next open house. That way, you&#8217;re using constructive criticism to set yourself up for future success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Friendly Follow-Up<\/h2>\n\n\n\n<p>After your open house, follow up!<\/p>\n\n\n\n<p>Sometimes, people visit your home early in their house hunt. At that point, they might not be prepared to make a decision.<\/p>\n\n\n\n<p>Calling or emailing with a friendly follow-up can help remind potential homebuyers of your property.<\/p>\n\n\n\n<p>This can even help you discover fresh leads through their friends and family.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome Home: 7 Tips for a Successful Open House<\/h2>\n\n\n\n<p>With these seven tips for a successful open house, you can drum up interest and attract potential homebuyers. Then,&nbsp;don&#8217;t forget to follow up! That way, you can sell your home sooner rather than later.<\/p>\n\n\n\n<p>Discover more helpful advice and tips for success by exploring our latest posts.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the National Association of Realtors, 5.34 million existing homes were sold in 2018. Ready to add your home to that number? With these tips for a successful open house, a new family will call it &#8220;home sweet home&#8221; in no time! Your home won&#8217;t be on the market much longer. Use these tips [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3916"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=3916"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3916\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/3916\/revisions\/3918"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=3916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=3916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=3916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}