Do you want to leverage the power of the Internet to improve your landscape marketing? That’s a smart call. One report estimates that about <\/span>83 percent<\/span><\/a> of study respondents believed their digital presence gave them an advantage over the competition.<\/span><\/p>\n In all honesty, they’re right. The Internet levels the digital marketing playing field. Now, a business doesn’t need thousands of dollars to advertise their product or service, they just need a bit of business savvy.<\/span><\/p>\n It may seem like the odds are stacked against you, but there are plenty of ways you can use the web to get the word out. Here are seven great tips on marketing landscaping businesses just like yours.<\/span><\/p>\n Every business needs to <\/span>. Otherwise, they run the risk of targeting too many people and effectively failing their actual audience.<\/span><\/p>\n Think about it for a moment, who is it that you’d actually like to sell your services to?<\/span><\/p>\n Of course, anyone with a lawn in your local area. But that’s not exactly helpful. There are simply too many people in your area to reach in one fell swoop. Refining your demographics can help you find a smarter way to locate your audience.<\/span><\/p>\n Your ideal market can be specific neighborhoods, business parks, shopping centers, and so on. <\/span><\/p>\n The more specific you get with your demographic, the better.<\/span><\/p>\n Even if you’re brand new to advertising your business, you probably understand that Google has a huge influence on our search results.<\/span><\/p>\n But did you know that <\/span>your location<\/span><\/a> does, as well?<\/span><\/p>\n Google’s <\/span> results are always geo-targeted to a user’s location. In short, if you’re in a neighborhood, pull out your phone to search for restaurants, Google will automatically give you restaurants close to your vicinity.<\/span><\/p>\n In essence, this is how local listings work. No landscape marketing is complete without your name, address, phone number (commonly referred to collectively as your business’ NAP), and a photo of your business.<\/span><\/p>\n The simple fact of the matter is that millions of people can mow their own lawns, plant their own flowers, and trim their own hedges.<\/span><\/p>\n In order to win over customers, it’s critical that you immediately identify and emphasize the benefits of your landscaping services.<\/span><\/p>\n Customers not having to mow their own lawn is great, but it isn’t enough to win over a new client. Really hammer home how you and your crew can help beautify their home.<\/span><\/p>\n1. Establish Your Audience<\/b><\/h2>\n
2. Landscaping Businesses Should Rely on Local Listings<\/b><\/h2>\n
3. Identify Your Service’s Benefits<\/b><\/h2>\n