{"id":4622,"date":"2019-08-11T11:18:54","date_gmt":"2019-08-11T15:18:54","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=4622"},"modified":"2019-08-11T11:19:31","modified_gmt":"2019-08-11T15:19:31","slug":"gain-visibility-3-clever-ways-to-advertise-your-flooring-business","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/gain-visibility-3-clever-ways-to-advertise-your-flooring-business\/","title":{"rendered":"Gain Visibility! 3 Clever Ways to Advertise Your Flooring Business"},"content":{"rendered":"\n

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Thinking of starting a flooring business? Do you already have a successful company but are looking to expand its reach?<\/p>\n\n\n\n

No matter where you are with your business, one thing remains constant: you need great marketing to get new customers. <\/p>\n\n\n\n

Of course, if you only do the same old marketing, you’ll only get the same old traffic. Here are three creative ways to advertise your flooring business. <\/p>\n\n\n\n\n\n

Use Your Surroundings<\/h2>\n\n\n\n

Flooring has a way of fading into the background of a room. Your advertising should do just the opposite. <\/p>\n\n\n\n

Time to take advantage of your environment. <\/p>\n\n\n\n

For example, since you’re a flooring company, why not take to the streets? With some chalk, that is. In the world of online everything, there’s something to be said for real-life marketing done with your own two hands. Get someone who’s good at chalk art, pick a week that doesn’t predict rain, and have some fun. <\/p>\n\n\n\n

If you want art that lasts, get permission to put up permanent decoration and commission an artist to create a mural for you. <\/p>\n\n\n\n

Just, make sure you read up on how to get a legal wall<\/a> for a mural. And check out this guide to making murals<\/a> if you’ve never made one before. <\/p>\n\n\n\n

Be Funny, Be Punny, Be Culturally Aware<\/h2>\n\n\n\n

Of course, if you’re going all-in for creative ads, don’t be boring. <\/p>\n\n\n\n

One of the things many creative ads have in common is a great sense of humor. It’s a route that many of the best Super Bowl ads<\/a> have taken. We’re not saying you need to recruit the cast of Saturday Night Live<\/em> for your ad \u2013 you just need to be clever. <\/p>\n\n\n\n

If you’re not, “This morning started out like a Golden Retriever galloping on freshly waxed hardwood,” funny, don’t be afraid of puns. Plenty of people will appreciate a bit of tongue-in-cheek cleverness (or a classic dad joke). <\/p>\n\n\n\n

Depending on your audience and business culture, you could even sneak in sly (or blatant) pop culture references. Take Band-Aids, which ran an ad of a distinctive muscular green hand with a Band-Aid on one finger. <\/p>\n\n\n\n

Don’t Be Afraid of Content Marketing<\/h2>\n\n\n\n

This one’s more commonly referenced, but there’s plenty of room to be inventive within content marketing. <\/p>\n\n\n\n

Let’s say you sell rubber flooring, like this website<\/a>. One way to do content marketing is to run a photo contest asking customers to post photos of their families making the most of their new flooring. <\/p>\n\n\n\n

You can also run a caption contest \u2013 ask customers to provide a funny caption for a photo in exchange for an exclusive deal. You can get some real laughs out of a contest like this and use it to build momentum for your social media following. <\/p>\n\n\n\n

Figuring Out Ways to Advertise?<\/h2>\n\n\n\n

Of course, if you know marketing, you know that you always have to find new ways to advertise. That’s where we can help. <\/p>\n\n\n\n

If you’re looking for new ideas to maximize your marketing ROI, make sure to check out our blog for more useful posts like this one. And remember: when it comes to marketing, creativity is king. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Thinking of starting a flooring business? Do you already have a successful company but are looking to expand its reach? No matter where you are with your business, one thing remains constant: you need great marketing to get new customers.  Of course, if you only do the same old marketing, you’ll only get the same […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4622"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=4622"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4622\/revisions"}],"predecessor-version":[{"id":4624,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4622\/revisions\/4624"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=4622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=4622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=4622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}