You know how to make a defense, fight for justice, and own a courtroom.<\/p>\n\n\n\n
Yet, do you know how to market your law firm?<\/p>\n\n\n\n
The reality is that while lawyers may be well-versed in the judicial system, marketing a law practice may render them a little unconfident. <\/p>\n\n\n\n
To earn new business, keep clients happy and grow your brand, it’s important to understand outreach and advertising strategies related to your niche. <\/p>\n\n\n\n
Join us today as we share five insider secrets to standing out in your space. Ready to learn more? Let’s jump in!<\/p>\n\n\n\n\n\n
Where is 85% of your firm’s online traffic headed to? The answer might surprise you.<\/p>\n\n\n\n
Most aren’t hopping online to learn about your work history or read client feedback. Rather 85% are heading<\/a> to the biography pages of your lawyers themselves.<\/p>\n\n\n\n What does that mean? They aren’t looking to hire your firm. They need an individual lawyer, and they’re looking for personality.<\/p>\n\n\n\n Require that the professionals at your firm step up and create biographies that are as engaging and personable as possible! Their details should include:<\/p>\n\n\n\n In addition to your website, encourage every lawyer to create a profile on LinkedIn, as well.<\/p>\n\n\n\n If you want to bring in new clients, you have to meet them where they already are. <\/p>\n\n\n\n The easiest and quickest way to do so? Create accounts on key social media platforms and generate the kind of conversation that sparks interest in your firm. <\/p>\n\n\n\n Create company pages on LinkedIn, Twitter, Facebook and Google+. Follow professional influencers on each, and respond to any comments or questions in a timely manner. <\/p>\n\n\n\n Want to drive more traffic to your website? Create clickable content that your readers crave. <\/p>\n\n\n\n If you’re a legal professional, you have the unique opportunity to shed light on many issues that perplex most of the general public.<\/p>\n\n\n\n Take California’s Lemon Law, for instance. <\/p>\n\n\n\n Most people in the state might not realize that they can receive an almost-full refund if they purchase a defective vehicle. You can write a blog that helps them learn how it works<\/a> as they navigate their next steps and fight for their rights. <\/p>\n\n\n\n Create a blog and update it on a regular basis with interesting and informative advice that positions you as a thought leader in your space and leads people back for more.<\/p>\n\n\n\n While it may take time to implement, e-mail marketing is a valuable endeavor that keeps your prospects and clients close to your firm. <\/p>\n\n\n\n If someone opts in to receive e-mail updates, give them what they’re looking for! Like your blog, send out routine emails chocked full of helpful tips, actionable suggestions and professional insight into common legal concerns. <\/p>\n\n\n\n Content may be king, but that doesn’t always mean the written word.<\/p>\n\n\n\n2. Embrace Social Media<\/h2>\n\n\n\n
3. Become a Thought Leader<\/h2>\n\n\n\n
4. Strategize E-mail Marketing<\/h2>\n\n\n\n
5. Try Video Marketing<\/h2>\n\n\n\n