{"id":4727,"date":"2019-08-23T19:55:07","date_gmt":"2019-08-23T23:55:07","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=4727"},"modified":"2019-08-23T19:55:27","modified_gmt":"2019-08-23T23:55:27","slug":"5-top-reasons-why-google-ads-will-help-you-reach-new-customers","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-top-reasons-why-google-ads-will-help-you-reach-new-customers\/","title":{"rendered":"5 Top Reasons Why Google Ads Will Help You Reach New Customers"},"content":{"rendered":"\n

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Did you know that there are over 2 trillion<\/a> Google searches per year?<\/p>\n\n\n\n

Google is the king of search engines, and using it to beef up your marketing can help you connect with your audience.<\/p>\n\n\n\n

So what do you need to know about using ads on Google search? Keep reading to find out!<\/p>\n\n\n\n\n\n

1. Google Is the Most Used Search Engine<\/h2>\n\n\n\n

Google is one of the biggest brands in the world. If you were to walk into a room and say ‘Google,’ everyone would immediately know what you were talking about.<\/p>\n\n\n\n

So perhaps not that surprising that Google has the lion’s share of the search engine market cornered. Recent data<\/a> shows that Google accounts for 74% of all desktop and laptop search traffic and 85% of all mobile search traffic.<\/p>\n\n\n\n

Using google practically guarantees that you’ll reach your audience.<\/p>\n\n\n\n

2. You’ll See a Huge ROI<\/h2>\n\n\n\n

If you’re investing in advertising, it’s only natural that you’d want to get the most bang for your buck. What’s astounding about Google Ads is how efficient it is.<\/p>\n\n\n\n

For every $1 a company spends, they see $2 in return<\/a>.<\/p>\n\n\n\n

And while that’s impressive enough on its own, you can use a Google Ad Hack<\/a> or two to improve your ROI even more. It’s an investment, sure, but it’s one worth making.<\/p>\n\n\n\n

3. You’ll Get Results Fast<\/h2>\n\n\n\n

Waiting to see the fruits of your labor is one of the most frustrating parts of any advertising campaign. Lucky for you, Google Ads works faster than organic SEO methods.<\/p>\n\n\n\n

While organic SEO can take months to take effect, Pay-Per-Click methods like Google Ads go into effect as soon as your ad gets approved.<\/p>\n\n\n\n

4. Google’s Audience Targeting Methods Are the Best Around<\/h2>\n\n\n\n

Finding your audience online is never easy. Researchers often spend months tracking down the specifics of a company’s demographic before they can begin work on a digital campaign.<\/p>\n\n\n\n

And make no mistake, you shouldn’t use Google Ads without having a fundamental understanding of your market.<\/p>\n\n\n\n

However, Google Ads does make it easier to get your ads in front of the right eyes. Once you know your demo, you can target them using the platform’s robust toolset that gives you control over everything from your URL structure to your copy.<\/p>\n\n\n\n

5. Google Ads Includes Helpful Analytics<\/h2>\n\n\n\n

Learning about your campaign’s performance is a great way to improve future campaigns. But why wait that long?<\/p>\n\n\n\n

Google Ads’ analytics allow you to adjust your ad on the fly, whether you’re looking to change your phrasing, target a new audience, or even modify your budget.<\/p>\n\n\n\n

Start Using Ads on Google Search Today<\/h2>\n\n\n\n

By now it’s clear that if you’re not already using ads on Google search, you’re missing out on a ton of opportunities. Between Google Ads’ impressive track record, its ease of use, and of course that sweet, sweet ROI, there’s no reason not to give it a shot.<\/p>\n\n\n\n

Want more tips to help you master your digital marketing campaign? Then check out our blog for more info!<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that there are over 2 trillion Google searches per year? Google is the king of search engines, and using it to beef up your marketing can help you connect with your audience. So what do you need to know about using ads on Google search? Keep reading to find out! 1. Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4727"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=4727"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4727\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4727\/revisions\/4729"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=4727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=4727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=4727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}