{"id":476,"date":"2018-05-09T20:20:55","date_gmt":"2018-05-10T00:20:55","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=476"},"modified":"2018-05-09T20:20:55","modified_gmt":"2018-05-10T00:20:55","slug":"5-real-estate-marketing-ideas-guaranteed-to-generate-new-leads","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-real-estate-marketing-ideas-guaranteed-to-generate-new-leads\/","title":{"rendered":"5 Real Estate Marketing Ideas Guaranteed to Generate New Leads"},"content":{"rendered":"

Do you need a better way to advertise your real estate company? Here are some real estate marketing ideas that will help you reach a broader audience and generate new leads for your business.<\/b><\/h4>\n

New leads are the lifeblood of any real estate company. That doesn’t always make them easy to come by.<\/span><\/p>\n

With old marketing methods showing poor results, you need real estate marketing ideas that draw in more tech-savvy clients.<\/span><\/p>\n

We’re can help point you in the right direction. Keep reading for marketing ideas that will generate new leads for your company.<\/span><\/p>\n

1. Work the Social Media Angle<\/b><\/h2>\n

Your website is a bit like your online office. It serves as a clearinghouse for information and a communication hub. Like an office, though, only some customers will show up there.<\/span><\/p>\n

Do you know where almost all of your customers hang out? Gold star for saying social media.<\/span><\/p>\n

Maintaining active profiles on a few social media sites makes it a lot <\/span>easier to spread the word<\/span><\/a> about your properties.<\/span><\/p>\n

2. SEO<\/b><\/h2>\n

One of the simplest ways of getting more leads is for your site to get more traffic. You can accomplish that by improving your search engine optimization.<\/span><\/p>\n

One of the biggest things search engines look for now is whether you <\/span>optimized your site for mobile<\/span><\/a>. That usually means you use a responsive site that adjusts for screen size.<\/span><\/p>\n

For a good example, go visit the <\/span>Myers & Myers Real Estate<\/span><\/a> site on a computer, then on your phone.<\/span><\/p>\n

3. Video<\/b><\/h2>\n

Video will dominate <\/span>Internet traffic by 2021<\/span><\/a>. This is good news for real estate marketing.<\/span><\/p>\n

Unlike abstract fields, such as stock market investments, real estate depends on imagery. Video lets you take advantage of that home staging by filming video walkthroughs and virtual tours.<\/span><\/p>\n

People see the property in a format that encourages engagement, which should increase your lead generation.<\/span><\/p>\n

4. Pick a Niche<\/b><\/h2>\n

Next up in our list of real estate marketing ideas is for you to pick a niche.<\/span><\/p>\n

You can always go with a clear-cut niche, like luxury homes, but that only helps you stand out a little from your competition. You’ll still end up squaring off with another agent or agency who serves the exact same client base.<\/span><\/p>\n

Get creative with your niche. Set yourself up as the agent for people with pets, recent retirees, or single professionals. It makes you memorable without overly limiting your client base.<\/span><\/p>\n

5. Embrace Referral Marketing<\/b><\/h2>\n

If you pick a niche, your former clients are the ideal source for new leads.<\/span><\/p>\n

Why? People often associate with people like themselves.<\/span><\/p>\n

Dog owners know other dog owners. Recent retirees know other people on the verge of retirement.<\/span><\/p>\n

Offer past clients some kind of reward for sending new leads your way, such as:<\/span><\/p>\n