Scheduling your social media content comes with a lot of uncertainty and questions from business owners.<\/p>\n\n\n\n
What type of content should you post? How often should you post? How do you come across as a business but also as a person behind your brand? <\/p>\n\n\n\n
Top social media channels all provide different advice. For example, Facebook says to post two times a day<\/a> if you have an audience of over 10,000 followers.<\/p>\n\n\n\n But what if you don’t? <\/p>\n\n\n\n Keep reading to discover our guide on how to create a social media schedule that your followers will engage with and enjoy. <\/p>\n\n\n\n\n\n The first thing you need to do is work out what your social media goals are and how you can achieve them.<\/p>\n\n\n\n Then, you need to decide which channels are right for your business and audience. <\/p>\n\n\n\n After that, you can go onto creating a schedule.<\/p>\n\n\n\n To know how to schedule your social media posts, you need to work out what your audience will want to see. There’s no point in scheduling a ton of posts if your audience won’t interact or engage with the content you publish. Ask yourself what your audience will enjoy seeing.<\/p>\n\n\n\n For example, if you’re a small business owner with a bakery, you might want to think about sharing delicious photos on Instagram of your latest cakes. You could also run competitions where your audience can win a free cake or post useful tips that you do whilst baking.<\/p>\n\n\n\n The whole point of social media for businesses is to expand their reach and engage with customers so they can see you’re a trusted brand.<\/p>\n\n\n\n With that in mind, follow our tips to create the perfect plan.<\/p>\n\n\n\n Social media scheduling tools make it super easy to schedule and post content without taking up too much time.<\/p>\n\n\n\n It takes up a lot of time to create content and upload it on the go.<\/p>\n\n\n\n The good news is there are even some free options to get you started.<\/p>\n\n\n\n Your posts will get more engagement if they’re published when your audience is most active.<\/p>\n\n\n\n There are certain times of the day when more people are using different platforms.<\/p>\n\n\n\nThe Pre-Scheduling Stage<\/h2>\n\n\n\n
How to Create the Ultimate Social Media Schedule<\/h2>\n\n\n\n
1. Use a Scheduling Tool<\/h3>\n\n\n\n
2. Post When Your Audience is Online<\/h3>\n\n\n\n