{"id":4998,"date":"2019-10-13T10:55:42","date_gmt":"2019-10-13T14:55:42","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=4998"},"modified":"2019-10-13T10:56:00","modified_gmt":"2019-10-13T14:56:00","slug":"famous-in-a-small-town-6-unique-marketing-ideas-to-get-the-word-out","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/famous-in-a-small-town-6-unique-marketing-ideas-to-get-the-word-out\/","title":{"rendered":"Famous in a Small Town: 6 Unique Marketing Ideas to Get the Word Out"},"content":{"rendered":"\n

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With over 30 million small businesses<\/a> throughout the country, you’ve got a lot of competition. Whether you’re in a big city or a small town, it’s important to use unique marketing methods.<\/p>\n\n\n\n

Let’s focus on those in small towns. How can you make sure you get the word out about your company?<\/p>\n\n\n\n

Keep reading for 6 unique marketing ideas to spread the word about your business.<\/p>\n\n\n\n\n\n

Make a Plan <\/h2>\n\n\n\n

Before you get started marketing, you first need to make a plan. Too many small businesses spend money and time on their advertising without creating a detailed marketing plan.<\/p>\n\n\n\n

And when you do this, you’re wasting precious resources that could be used in much more effective ways.<\/p>\n\n\n\n

Start by thinking about who your target audience is. Do you own a crossfit gym? If so, your may be looking for men and women who are 25-40 interested in fitness.<\/p>\n\n\n\n

Perhaps you’re opening a music studio that teaches guitar and piano lessons to kids. In this case, your primary audience is the parents of those kids.<\/p>\n\n\n\n

Also think about how your target audience receives their information. Do they spend time on a certain social media site? Will they respond to print ads in the local newspaper?<\/p>\n\n\n\n

Maybe they’ll enjoy a billboard in the middle of town. No matter the answer, think about what will resonate most with them and then figure out if it can fit in your budget.<\/p>\n\n\n\n

To know this, it might make sense to do some market research. Perform a survey asking people how they would like to be marketed to.<\/p>\n\n\n\n

Create a Website<\/h2>\n\n\n\n

Next, it’s time to make a website. In today’s digital world, this is crucial. If you don’t have a website, you might as well not exist.<\/p>\n\n\n\n

So no matter your industry, make sure you set up a website. Now, you might be thinking, “I don’t know how to code. How can I create a website?”<\/p>\n\n\n\n

The good thing is that there are lots of website providers that allow you to create a site using drag-and-drop tools. You can make a fully functional website without having to use any code.<\/p>\n\n\n\n

There are also lots of templates out there. So you can find one you like, get your domain set up, and then start creating your webpages. It really is that simple.<\/p>\n\n\n\n

Work on an Elevator Pitch<\/strong><\/h2>\n\n\n\n

When you’re marketing your business in a small town, one of the best and most cost-effective ways to inform people about your company is to simply talk about it.<\/p>\n\n\n\n

If you’re with friends, talk about it. Family? Talk about it. On the bus or in the grocery store? Talk about it whenever it’s natural.<\/p>\n\n\n\n

But you can’t just ramble. You need to have a clean-cut version of your story, also known as an elevator pitch.<\/p>\n\n\n\n

Think of it as a one minute description of who your company is, what you offer, and why you offer it. This way, you’ll be able to clearly express the vision behind your business and get people excited about it.<\/p>\n\n\n\n

You never know who will be your next loyal customer or important business partner. So by having your pitch ready, you’ll be able to grow your business more quickly.<\/p>\n\n\n\n

Think about Online Business Profile<\/strong><\/h2>\n\n\n\n

It’s simple. When people want to learn more about a company, they often do a Google search. <\/p>\n\n\n\n

And since this is the case, it’s important that you control what comes up in those searches. Obviously, you can’t dictate all the results that appear.<\/p>\n\n\n\n

But you can control your Google My Business profile. This is the box of information that appears when you search for a specific company.<\/p>\n\n\n\n

Here, you can feature information like your store hours, your contact information, and your address. This way, potential customers will have accurate information about your business.<\/p>\n\n\n\n

Do your hours change seasonally? This is where you can update it. <\/p>\n\n\n\n

Do you have a few different locations throughout the town? List all the various addresses.<\/p>\n\n\n\n

With having so little control over so much information on the internet, this is one place you can decide what people see, so take advantage of it.<\/p>\n\n\n\n

Attend Meetings of Professionals<\/h2>\n\n\n\n

One of the most important unique marketing ideas in a small town? Get connected.<\/p>\n\n\n\n

And no, we don’t mean on the internet this time.<\/p>\n\n\n\n

Instead, make sure you network with other professionals in your area. Do this by attending meetings of various organizations.<\/p>\n\n\n\n

These could include a Chamber of Commerce, civic associations, or other local business groups. Also keep in mind that many national organizations have local chapters.<\/p>\n\n\n\n

As you attend these meetings, you’ll be able to tell people about your business and connect with people who can help your company grow<\/p>\n\n\n\n

Invest in a Print Campaign<\/h2>\n\n\n\n

Last but not least, consider running a print campaign. We’ve talked a lot about digital methods, but don’t forget about more traditional marketing tactics.<\/p>\n\n\n\n

When you send advertisements in the mail, you have direct access to people’s mailboxes. And chances are, they’re going to regularly check for new arrivals.<\/p>\n\n\n\n

So whether you want to advertise in deal magazine, envelope of coupons, or send a standalone piece, you’ve got options. Find out more<\/a> here.<\/p>\n\n\n\n

Unique Marketing Ideas in a Small Town<\/h2>\n\n\n\n

Now that you’ve read all about these unique marketing ideas for small town businesses, it’s time to get to work. Pick which ones will work best for you and get started!<\/p>\n\n\n\n

Want to learn more? Check out our blog.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

With over 30 million small businesses throughout the country, you’ve got a lot of competition. Whether you’re in a big city or a small town, it’s important to use unique marketing methods. Let’s focus on those in small towns. How can you make sure you get the word out about your company? Keep reading for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4998"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=4998"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4998\/revisions"}],"predecessor-version":[{"id":5000,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/4998\/revisions\/5000"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=4998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=4998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=4998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}