{"id":5320,"date":"2019-11-17T20:18:05","date_gmt":"2019-11-18T01:18:05","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5320"},"modified":"2019-11-17T20:18:20","modified_gmt":"2019-11-18T01:18:20","slug":"dig-out-bad-marketing-8-marketing-tips-for-every-excavation-company","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/dig-out-bad-marketing-8-marketing-tips-for-every-excavation-company\/","title":{"rendered":"Dig Out Bad Marketing! 8 Marketing Tips for Every Excavation Company"},"content":{"rendered":"\n

Marketing is no longer just billboards, print media, radio, and television like used to be in years gone by. Marketing now encompasses the whole world of traditional marketing and digital marketing plus facets of out-of-the-box thinking. <\/p>\n\n\n\n

Your marketing strategy needs to cover as many bases as is humanly possible. From your online tactics to what traditional marketing platforms you’re going to cover. <\/p>\n\n\n\n

So where do you start?<\/p>\n\n\n\n

All businesses should utilize the power of marketing. How can your excavation company have a powerful marketing strategy? Here are 8 tips!<\/p>\n\n\n\n\n\n

1. Get Online! <\/h2>\n\n\n\n

If your excavation company is missing a website, then your first problem is already identified. Every business, whether you’re a restaurant or butchery or mechanic should have a website as a home base. <\/p>\n\n\n\n

You may be asking yourself but why should a construction business or excavation company be online? That seems a bit unnecessary!<\/p>\n\n\n\n

Having a website in 2019 and beyond is an absolute necessity. <\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Because this is where your potential customers are spending most of their time. <\/p>\n\n\n\n

In 2019, 78% of location-based mobile searches<\/a> resulted in a purchase of some sort. This means that any of your potential customers within your operational area are online, searching for businesses that can solve problems they may have. <\/p>\n\n\n\n

This includes searching for excavation companies and construction companies. So, what needs to be evident on your website?<\/p>\n\n\n\n

You should be showing your brand, consistently, across your website as well as your services, clear contact information, and an impressive portfolio of jobs well done. <\/p>\n\n\n\n

2. Building a Brand, Baby! <\/h2>\n\n\n\n

One of your most important marketing objectives should be how you build your brand, both offline and online. <\/p>\n\n\n\n

Your logo, firstly, needs to be professional and unique. If you have a professional graphic designer from the get-go, you can create a functional, impressive brand from the start of your marketing strategy. <\/p>\n\n\n\n

Your brand behavior is paramount to the success of your business. <\/p>\n\n\n\n

Whether a customer is on your website, or on your Facebook page, or driving past your office, they should be able to recognize your brand across all these platforms. <\/p>\n\n\n\n

That’s how you build a brand. <\/p>\n\n\n\n

Your logo should be consistent, always operating with the same color palette. Your business cards and brochures should have the same characteristics that the branding on your website and social media pages has. <\/p>\n\n\n\n

Consistent branding will increase your reputation, seeing your brand represented in the same way will encourage potential customers to see you as a reputable, trustworthy brand. <\/p>\n\n\n\n

3. Focus On Social Media <\/h2>\n\n\n\n

With this tip, you may think, but what is my excavation company going to post on Facebook or Instagram? What type of content could you possibly come up with that would fill your page regularly? <\/p>\n\n\n\n

Remember, that social media isn’t just about pretty pictures and enticing ads. <\/p>\n\n\n\n

One of the things you’ll want to focus on with your social media presence is getting reviews from past customers. <\/p>\n\n\n\n

Did you know that 72% of customers<\/a> won\u2019t take action until they read a business’ reviews?<\/p>\n\n\n\n

The more positive your reviews, the more likely you are to turn a searcher or browser into a customer. <\/p>\n\n\n\n

The one important thing to remember about social media is this:<\/p>\n\n\n\n

It’s not about the number of likes your excavation company’s page has, it’s about how much valuable engagement you’re getting out of your audience. Ask yourself this, is it more important to have 10,000 followers and get 10 likes on your content or to have 1,000 likes and get 100 likes on your posts? This is what is going to generate quality leads for your business. <\/p>\n\n\n\n

4. Prioritize Your SEO <\/h2>\n\n\n\n

SEO (Search Engine Optimization) is extremely important for your brand in the digital marketing world. If your website isn’t optimized for SEO, then you’ll be lost in the hundreds of pages that come after the first page on a search engine. <\/p>\n\n\n\n

You want to be maximizing your SEO efforts so that your brand’s website and social media pages will be climbing the rankings as quickly as is possible. <\/p>\n\n\n\n

The right web developer will have worked basic SEO into the build of your website, but the buck doesn’t stop there! <\/p>\n\n\n\n

SEO is also about posting relevant and regular content to your website? This can come in the form of blog posts, images, video marketing, and many other options. Even your social media activity can contribute to how your SEO performs. <\/p>\n\n\n\n

5. Consider Strategic Relationships <\/h2>\n\n\n\n

This tip stems from the age-old advice of networking. It may seem a bit silly and outdated but the system definitely works. <\/p>\n\n\n\n

What we mean here is, look for other businesses that are close to your industry, but don’t offer the exact services that you do, and investigate how you can establish and maintain a two-way partnership. <\/p>\n\n\n\n

For example, ask yourself, what usually comes after excavation? <\/p>\n\n\n\n

After excavation, the foundation is going to go in, and the walls are going to go up, and after the walls have gone up, the windows and roof need to be installed. Search for companies that do these things in the areas that you operate in, and see how you can build a relationship with them. <\/p>\n\n\n\n

This may be in the form of online content or putting out a shared brochure, or even sharing a stand at a local business expo. These types of partnerships can be mutually beneficial, you may find that once you’ve passed on a lead or two to one of them, they will be doing the same for your business. <\/p>\n\n\n\n

6. Directory Listings <\/h2>\n\n\n\n

Much like the yellow pages or telephone books of years gone by, do some research into online directories. Where can you list your business that you’ll be seen?<\/p>\n\n\n\n

Your town or district may have a website listing local businesses that would be of help to its residents. This is where you’ll want your excavation company to be found. <\/p>\n\n\n\n

Also, many businesses will provide their clients with business listing information if they’ve purchased land in the area or have recently moved in. A great place to start is local real estate agents, look at their website and see what information they’re providing for residents in your area. Now focus on getting your business listed in these directories. <\/p>\n\n\n\n

Ensure that your listings on these websites are detailed though, you’ll want to make sure that contact details are complete, and that your services are up to date. <\/p>\n\n\n\n

For example, if someone has just moved to California, they may be looking for a local excavation company to help them, A&L Services, Inc.<\/a> would be easily found if you were looking for this. <\/p>\n\n\n\n

7. Don’t Forget Traditional Marketing <\/h2>\n\n\n\n

Having focused on digital marketing up until this point, we feel it’s important to tell you that you shouldn’t forget the more traditional forms of marketing too. <\/p>\n\n\n\n

A lot can be said for visible billboards, well-designed brochures, exceptional business cards and advertorials in local publications. <\/p>\n\n\n\n

You should focus some of your marketing efforts on these areas. <\/p>\n\n\n\n

How many times have you found a service or product you need in passing, ‘by accident’? A well-designed advert with a small editorial in a local magazine or newspaper can be an incredible tool for bringing in qualified leads. <\/p>\n\n\n\n

Write up a few great press releases on some of your latest projects, or an article on excavation tips and tricks. Then send this on to some of your local magazines and newspapers, ask them to consider putting it into their next issue along with your contact details and some brand visibility. <\/p>\n\n\n\n

8. Last But Not Least, Consider Some Pro Bono Work <\/h2>\n\n\n\n

Much of the time, there are some local charities, schools or non-profit organizations that need work done on large projects. Try to stay abreast of these things, as they offer great exposure. <\/p>\n\n\n\n

Now, we’re not saying you should go out and do thousands of dollars of work for free, just to get your brand out there. <\/p>\n\n\n\n

Pick one or two projects that are close to your heart, and truly benefit your local area, put up some branding and let the world know that your business is doing some good. People respond to feel-good marketing efforts, and this is a great opportunity. If you’re not finding much of this, then consider sponsoring a local sports team or high-school sports team with branded shirts or tog bags. <\/p>\n\n\n\n

This is another great way for people to take notice of an excavation company that isn’t just another large corporate, it makes them feel that you care about the community that you operate within, thus encouraging them to use your business the next time that they need your services. <\/p>\n\n\n\n

Success For Your Excavation Company Ahead <\/h2>\n\n\n\n

Truthfully, if you follow our tips and dedicate as much of your excavation company’s marketing budget as possible to these efforts, you’ll see some success. <\/p>\n\n\n\n

Remember though, marketing takes time and effort, so you can’t expect overnight success on any of these channels. SEO takes time to work, social media takes time to work as do most marketing efforts. <\/p>\n\n\n\n

The one important thing we leave you with is this:<\/p>\n\n\n\n

Make sure that you have measurable goals in place when you implement each tip, so you know where you are and when you need to adapt. <\/p>\n\n\n\n

Does your excavation company need tips on how to optimize internal communication? Then head on over to our communication section to get what you need! <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing is no longer just billboards, print media, radio, and television like used to be in years gone by. Marketing now encompasses the whole world of traditional marketing and digital marketing plus facets of out-of-the-box thinking.  Your marketing strategy needs to cover as many bases as is humanly possible. From your online tactics to what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5320"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5320"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5320\/revisions"}],"predecessor-version":[{"id":5322,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5320\/revisions\/5322"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}