{"id":5326,"date":"2019-11-19T09:30:56","date_gmt":"2019-11-19T14:30:56","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5326"},"modified":"2019-11-19T09:31:19","modified_gmt":"2019-11-19T14:31:19","slug":"5-compelling-reasons-your-startup-should-exhibit-at-trade-shows","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-compelling-reasons-your-startup-should-exhibit-at-trade-shows\/","title":{"rendered":"5 Compelling Reasons Your Startup Should Exhibit at Trade Shows"},"content":{"rendered":"\n

If you own a startup business, you need to take every opportunity to market yourself. Fail to do so and your business may turn into a sinking ship. In fact, poor marketing is one of the top ten reasons startups bite the dust<\/a>.<\/p>\n\n\n\n

An often overlooked marketing technique is the trade show. Although these may seem outdated, they offer a unique way to promote your brand. <\/p>\n\n\n\n

If you\u2019ve been on the fence about participating in industry trade shows, keep reading. We\u2019re going over five benefits they can provide your startup. <\/p>\n\n\n\n\n\n

1. Get to Know Your Competition<\/strong><\/h2>\n\n\n\n

As a startup, you have a responsibility to familiarize yourself with your competition. This allows you to raise the bar and offer something they can\u2019t. <\/p>\n\n\n\n

A huge benefit of a trade show is major players in your industry all come together. You have the perfect opportunity to get an in-depth look at the competition\u2019s product. <\/p>\n\n\n\n

It also helps you see how your competitors market themselves. Their exhibits may spark some creative ideas. <\/p>\n\n\n\n

2. Build Your Network <\/strong><\/h2>\n\n\n\n

Making new connections is crucial for business growth. It\u2019s important to focus on building your network of clients, vendors, and partners. <\/p>\n\n\n\n

Because trade shows are industry-specific, you\u2019re surrounded by people with similar interests and goals. This is a great chance to introduce interested parties to your business. <\/p>\n\n\n\n

Keep in mind that when you make a new business connection, you\u2019re also getting exposed to their network. Be as outgoing as you can during the show.   <\/p>\n\n\n\n

3. Convert New Clients <\/strong><\/h2>\n\n\n\n

Getting new business typically means chasing down sales leads and making pitches. This is a lot of legwork for a startup. <\/p>\n\n\n\n

At a trade show, however, potential clients come to you. This is your opportunity to create an attractive display that will put your business\u2019s best foot forward. <\/p>\n\n\n\n

However, there\u2019s a science to getting leads<\/a> at a trade show. You\u2019ll need to ask the right questions to discover if a person is truly interested.  <\/p>\n\n\n\n

4. Build Your Reputation <\/strong><\/h2>\n\n\n\n

Growing a solid business reputation is essential for every startup. This is especially true if your direct competitors are larger companies. <\/p>\n\n\n\n

A trade show setting is a perfect place to spread the word about the exciting things you\u2019re doing. An impressive exhibit can create a buzz throughout the show in no time. <\/p>\n\n\n\n

This is also a great opportunity to get some media attention. Industry bloggers and influencers may opt to do a write-up or promote you online. <\/p>\n\n\n\n

5. Get Feedback About Your Product <\/strong><\/h2>\n\n\n\n

Learning how your target audience feels about your product or service is necessary for business growth. However, getting this information can be tricky and time-consuming. <\/p>\n\n\n\n

By participating in a trade show, you get a firsthand account of how people respond to your business. The great thing is, you get this feedback in real-time. <\/p>\n\n\n\n

Watch how people interact with your product. This will provide invaluable insight into the public\u2019s level of interest. <\/p>\n\n\n\n

Use Trade Shows to Your Advantage <\/strong><\/h2>\n\n\n\n

Don\u2019t get stuck in the mindset that digital marketing is the only useful way to promote your startup. Sometimes traditional approaches prove to be just as powerful. <\/p>\n\n\n\n

Make trade shows a regular part of your marketing initiative and start seeing results right away. <\/p>\n\n\n\n

We hope this article has provided useful information. Feel free to browse the rest of our site for more marketing content.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you own a startup business, you need to take every opportunity to market yourself. Fail to do so and your business may turn into a sinking ship. In fact, poor marketing is one of the top ten reasons startups bite the dust. An often overlooked marketing technique is the trade show. Although these may […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5326"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5326"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5326\/revisions"}],"predecessor-version":[{"id":5328,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5326\/revisions\/5328"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}