{"id":5399,"date":"2019-11-26T15:45:18","date_gmt":"2019-11-26T20:45:18","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5399"},"modified":"2019-11-26T15:45:41","modified_gmt":"2019-11-26T20:45:41","slug":"how-to-use-product-information-in-your-product-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/how-to-use-product-information-in-your-product-marketing-strategy\/","title":{"rendered":"How to Use Product Information in Your Product Marketing Strategy"},"content":{"rendered":"\n

Did you know that your business could see an average increase of 20% in revenue <\/a>when you implement a PIM solution?<\/p>\n\n\n\n

Product Information Management (PIM) solutions can help you collect your data and manage it in a single place. This can help in aiding you to create product information faster and easier.<\/p>\n\n\n\n

Keep reading to discover how you can use product information in your product marketing strategy using PIM technology.<\/p>\n\n\n\n\n\n

What is PIM?<\/h2>\n\n\n\n

PIM is a type of product marketing that is very effective because it uses the latest technologies to manage your product information and catalog them. The idea of implementing a PIM solution into your business is that it will help you handle your product data, content and keep your products in a single handy place.<\/p>\n\n\n\n

PIM systems were designed to provide marketing teams with a multi-channel tool where they have control over their products.<\/p>\n\n\n\n

These systems can save your employees time because the system means that they don’t have to manually do time-consuming tasks such as creating a catalog and updating the information of it. These systems can also translate the product information into different languages which can save international businesses time and money.<\/p>\n\n\n\n

Different systems offer a variety of features that may be appealing for your business, depending on your needs. For example, Comosoft’s PIM system<\/a> offers campaign planning, article planning, graphic layout, correction process, review and approval, and print production. <\/p>\n\n\n\n

What Are the Advantages of Using a PIM System?<\/h2>\n\n\n\n

There are many advantages of using a PIM system, which is why so many retail businesses worldwide rely on them. One advantage of having all your data in one place can make your marketing team’s lives easier, which frees up their time to focus on more important tasks.<\/p>\n\n\n\n

Organize and Analyze Data<\/h3>\n\n\n\n

PIM systems allow your team to easily view your products. The system can organize and analyze the data so you can make sure the products you display online are right and in stock. Having all your data in one place also helps your team to analyze the results of your marketing campaigns and see what is working. <\/p>\n\n\n\n

Keep up with Your Competition<\/h3>\n\n\n\n

The e-commerce industry is very competitive so it’s vital that you make sure you are keeping up with the competition and continuing the grow. PIM systems can help you handle vast amounts of documents, data, and keep your sales channels up to date. Growing your business efficiently means that you need time-saving and money-saving solutions that can really make a difference in the daily running of your business and make a difference for your customers. <\/p>\n\n\n\n

Enhanced User Experience<\/h3>\n\n\n\n

The data collected on a PIM system can help ensure that your user has a better experience. Product marketing managers can analyze what your users want and how they use your website and then adjust your product information and layout to suit their needs. If you have happy customers then you’re more likely to have loyal customers who keep coming back for more products. <\/p>\n\n\n\n

Large Data Volume Control<\/h3>\n\n\n\n

PIM systems are also great at controlling high volumes of data such as your sales and activity. This wouldn’t be possible to do with a spreadsheet and a small team, so you can save time and still collect a lot of important data that can help your business grow and become more efficient. This data is also of a higher quality because it is standardized and organized. You can also add a product with ease from different sources to create your ideal dataset.<\/p>\n\n\n\n

How to Use Product Information in Your Marketing Strategy<\/h2>\n\n\n\n

Before you implement a PIM system you need to make sure your product marketing strategy is perfect. To do this you need to think about your product and your audience, conduct some market research of your audience, create an effective promotion strategy, and then analyze your results.<\/p>\n\n\n\n

1. Your Product<\/h3>\n\n\n\n

The first thing you need to do is make sure your product is what people want. Your product or products need to have the customer in mind and fit in with their needs. Focus on the benefits of the product and how it can help your customers as opposed to the features of the product. <\/p>\n\n\n\n

2. Your Audience<\/h3>\n\n\n\n

As part of your strategy, you need to know who your audience is. For example, you need to know their age, gender, education, profession, and marital status. The more you know about your audience the better, so you might even want to ask your customers to do surveys and find out more about them. <\/p>\n\n\n\n

3. Conduct Research and Message Your Audience<\/h3>\n\n\n\n

A vital step of your product marketing strategy is understanding more about your audience. Go one step further than knowing your audience and work out the different buying personas. You also need to send a message to your audience to let them know about your brand and products. Make sure your message has an engaging narrative so that your brand is relatable and trustworthy. <\/p>\n\n\n\n

4. Create an Effective Promotion Strategy<\/h3>\n\n\n\n

A key part of any product marketing strategy is the promotion strategy you implement. There’s no point in having a good product and knowing your audience if your audience doesn’t know about you. You need to ensure that your promotional message gets in front of the right audience, so think about what your audience use. Will email or social media work better for them? Or maybe your audience is more likely to see your promotion on a TV advert or in a brochure?<\/p>\n\n\n\n

5. Analyze the Results<\/h3>\n\n\n\n

The final part of your product marketing strategy is all about analyzing the results. This is where having an effective PIM system can come in handy. When you have promoted your brand and products you need to see how people respond to them. Keep track of key metrics such as website traffic, website form submissions, email clicks, social media engagement, reach, and conversions. Analyze what went well and what didn’t go so well and work out how you can improve your marketing strategy.<\/p>\n\n\n\n

Improve Your Product Marketing Strategy<\/h2>\n\n\n\n

Marketing teams who are looking to improve their product marketing strategy need to consider implementing a PIM system. If you already have a PIM system then make sure you are making full use of all the available features and that you’re optimizing your sales channels using the data that you collect.<\/p>\n\n\n\n

If you enjoyed this article, make sure you check out some of our other insightful articles about how you can improve your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that your business could see an average increase of 20% in revenue when you implement a PIM solution? Product Information Management (PIM) solutions can help you collect your data and manage it in a single place. This can help in aiding you to create product information faster and easier. Keep reading to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5399"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5399"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5399\/revisions"}],"predecessor-version":[{"id":5401,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5399\/revisions\/5401"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}