{"id":5423,"date":"2019-11-29T11:32:59","date_gmt":"2019-11-29T16:32:59","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5423"},"modified":"2019-11-29T11:33:23","modified_gmt":"2019-11-29T16:33:23","slug":"how-can-seo-help-you-advertise-your-online-courses","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/how-can-seo-help-you-advertise-your-online-courses\/","title":{"rendered":"How Can SEO Help You Advertise Your Online Courses?"},"content":{"rendered":"\n

You’ve heard that creating and selling online courses is where the money is, but how do you cash in?<\/p>\n\n\n\n

What should you teach? How should you format it? And most of all — how do you advertise your online courses to start bringing in customers?<\/p>\n\n\n\n

No matter how beautiful and polished your course is, if you can’t bring in customers, you’re not getting anywhere. SEO can help you get in front of people that don’t even know who you are if you set your campaign up properly.<\/p>\n\n\n\n

Continue reading this article and we will talk more about setting up your course for success in sales & SEO.<\/p>\n\n\n\n\n\n

What Should You Teach?<\/h2>\n\n\n\n

As you’re putting your course together, you need to figure out what you’re going to teach about. Creating a course<\/a> isn’t as easy as figuring out what you know and throwing it into a word document or onto a site.<\/p>\n\n\n\n

The more you plan out your course before you create it, the better it is going to go.<\/p>\n\n\n\n

One of the things most people don’t think about when they are creating their course is the search terms people are going to use to find it. Before you create your course, if one of the main ways you’ll be promoting is through SEO, you need to know people are searching for what you have to offer.<\/p>\n\n\n\n

Let’s say that you want to teach about dog grooming. You figure out what you want to teach and are ready to go but you do keyword research<\/a> and find there are only a couple of keywords available and they don’t have a very high search volume.<\/p>\n\n\n\n

If this were the case, you might want to figure out something related you could teach on that has more searches. For instance, you might want to create a course on how to help your dog win dog shows if there are more keywords with higher search volumes.<\/p>\n\n\n\n

How to Format Your Course<\/h2>\n\n\n\n

When you’re creating your course, the formatting you use will help you provide a good user experience (or not) but there’s more to it than that.<\/p>\n\n\n\n

The name of your course as well as the content within the course can help with SEO. The name of your course will be directly visible to search engines which will make it relevant (or not) to searchers when they type in their queries.<\/p>\n\n\n\n

While what’s inside the course won’t be visible to the search engines in most cases since it is behind a “gate”, it still can affect the search engine rankings and here’s how.<\/p>\n\n\n\n

When you have certain phrases within your content that are relevant to your topic, your students might bookmark or talk about these on social media. They might even link to your site with these keywords in the content. Search engines are very smart and they are always gathering information, so they’ll often be able to find these mentions and these can help you rank for your desired terms.<\/p>\n\n\n\n

Formatting your course<\/a> in an easy to understand manner through membership site or even in eBook format is the best way to get great long-term results. You want people to find you through SEO but you also want those people to turn into your ambassadors once they convert to customers. And the only thing that can do that is having a course that is well thought out and well put together.<\/p>\n\n\n\n

What Is SEO?<\/h2>\n\n\n\n

Now, you’ve gotten this far, but we’re not going to assume that you know what SEO is. You might have a general idea, but we’re going to break it down a little more so you can get a full understanding.<\/p>\n\n\n\n

SEO stands for search engine optimization. SEO is the practice of optimizing on-page and off-page in order to come up at the top of search engines like Google, Bing, Yahoo, and other search engines.<\/p>\n\n\n\n

The overall idea is that the higher your relevant pages are in the search engines, the more clicks you’ll get to your website.<\/p>\n\n\n\n

Below, we will go over best practices so you can make sure you’re doing everything you can with your SEO efforts.<\/p>\n\n\n\n

How Do You Know Where You Are With SEO?<\/h2>\n\n\n\n

The first thing you need to do before you work on your SEO is to use a high-quality SEO audit service<\/a> to fully understand where you are in the process. You don’t want to re-do things you’ve already done for your site — even if you did the right things accidentally.<\/p>\n\n\n\n

Most website owners do some things that help with SEO on accident purely because those things need to be done. You might have already done things like created accounts on review sites like Yelp or put your website into directories that are relevant to your company’s industry.<\/p>\n\n\n\n

Without knowing where you are, you could either miss important steps or spend time and money doing things that aren’t needed.<\/p>\n\n\n\n

There are different types of audits that might need to be done to help you with SEO. Common audits are content audits, backlink audits, technical audits, and performance audits.<\/p>\n\n\n\n

You need to have all of these things at their best or you’ll be leaving potential wins on the table.<\/p>\n\n\n\n

It’s likely that you have many pieces of the puzzle on the table but they aren’t lined up properly. A high-quality SEO audit can set you up for success before you start working on your campaign.<\/p>\n\n\n\n

Become an SEO Master<\/h2>\n\n\n\n

You’re the kind of person that doesn’t want to do anything halfway and the tips we are going to give you will allow you to get started on your way to mastery. Now that you have a better understanding from the information above, the following content will make much more sense to you.<\/p>\n\n\n\n

Keyword Usage<\/h3>\n\n\n\n

We talked about keywords above and you know it’s important to pay attention to keywords from the very beginning.<\/p>\n\n\n\n

Now that you have done your keyword research, you know which keywords people are using to find the type of content your course is providing, and you’re ready to start using these keywords within your content marketing strategy.<\/p>\n\n\n\n

When you’re marketing your course, you should have landing pages as well as blog posts that will help you market your courses through your SEO efforts.<\/p>\n\n\n\n

Don’t only think about people that are at the end of the buying cycle. Some of the keywords you’ve selected may have people finding you when they’re only in the discovery stage and are weeks or even months from buying your course.<\/p>\n\n\n\n

To allow your pages and posts to rank at the top of the search engines, you should use the keyword within the first 100 words of the content, in a heading and within the conclusion.<\/p>\n\n\n\n

Throughout the content, you should also use similar keywords to support that keyword. For instance, if your keyword is grooming in Miami, you might also use grooming in Florida.<\/p>\n\n\n\n

Using Headings & Subheadings<\/h3>\n\n\n\n

Headings and subheadings are important parts of your posts and pages because they make it easier for the reader to scan and understand the page. They also make it easier for search engines to understand your content and to know what your website is about.<\/p>\n\n\n\n

Since headings and subheadings hold more weight and show the search engines a certain term is important, this is why you need to make sure you use your keyword in the headings and subheadings.<\/p>\n\n\n\n

Link Building<\/h3>\n\n\n\n

Building links to your website from other high-quality websites is a good way to start seeing results with your SEO efforts. Make sure you aren’t building spammy comment links or profile links from irrelevant forums. While this used to work in the past — that’s not the case anymore.<\/p>\n\n\n\n

Your links need to be from relevant sites that are in good standing. Having a diversified link portfolio will allow you to get the best results and best rankings.<\/p>\n\n\n\n

Press releases, social signals, in context links from blog posts and more are important for search engine success.<\/p>\n\n\n\n

Internal Linking<\/h3>\n\n\n\n

While links from other websites are important, links from your own site to other pages within your site are also important. You want to link from one relevant page to another relevant page to help users find their way through your site but internal linking also helps search engines understand your site better.<\/p>\n\n\n\n

When one page links to another, this helps your pass “link juice” or authority from the first page to the next page. If you want a new page to rank, it can be helpful to link from an already established page to that new page.<\/p>\n\n\n\n

User Intent<\/h3>\n\n\n\n

Google and other search engines are paying more attention to user intent when people use the search engine.<\/p>\n\n\n\n

What did they want to find when they typed in their query? Are they looking for a product page or a tutorial? Are they looking for photos, videos, or an article?<\/p>\n\n\n\n

The more you understand the intent behind the keyword you’re optimizing for, the more likely it is that your page or post is going to show up at the top of the search engines.<\/p>\n\n\n\n

Website Speed<\/h3>\n\n\n\n

No one likes to visit a website that is slow and difficult to navigate. A slow website is the kiss of death for SEO. Slow sites create their own problems like user abandonment and frustration but now the slowness of your website could get your website knocked to the bottom of the search engine results.<\/p>\n\n\n\n

Make sure you optimize your images and remove any elements on your site that aren’t necessary. If you have content on your website that is unnecessary not only will it distract your visitors but it will slow your site down.<\/p>\n\n\n\n

Creating a Great User Experience<\/h3>\n\n\n\n

User experience is everything. Your visitors have many choices for websites they could visit to get the information you’re providing. If they’ve landed on your page, you want to make sure they are glad they did.<\/p>\n\n\n\n

You can make sure the visitor is glad they landed on your page by providing a great user experience. Providing a great user experience means content that is easy to understand, navigate, and content that helps them solve their problems.<\/p>\n\n\n\n

While your goal might be to get them on your page and get them to your products and services, all the visitor cares about is getting the solution to their problem. If you keep the user’s problem in mind throughout your content creation, website structuring, calls to action and any other elements of your site, you’ll give them the user experience they want.<\/p>\n\n\n\n

Google and other search engines can tell when a user likes your site from how they act while they’re there. Signals like how long they are on your site, how many pages they visit and more tell the tale of whether your site is helpful or not.<\/p>\n\n\n\n

Advertise Your Online Courses Like a Pro<\/h2>\n\n\n\n

Now that you know how to advertise your online courses, you can get started with your SEO efforts. SEO is a long-term strategy that can pay off big time in the long run. While SEO does take some patience in the beginning, once people start coming to your site because of your SEO efforts, it can feel like magic.<\/p>\n\n\n\n

Before you head off and get started on your SEO journey to promote your online course, why not read some more articles that can help you? Our site is full of articles that can shed new light on business and life in general.<\/p>\n\n\n\n

Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.<\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve heard that creating and selling online courses is where the money is, but how do you cash in? What should you teach? How should you format it? And most of all — how do you advertise your online courses to start bringing in customers? No matter how beautiful and polished your course is, if […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5423"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5423"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5423\/revisions"}],"predecessor-version":[{"id":5425,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5423\/revisions\/5425"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}