The success of your fundraiser depends on how well you can advertise it.<\/span><\/p>\n With all the different fundraising methods available today, how do you choose which ones are best for your campaign? You could go with a traditional carwash event, but there are hundreds of ideas that might suit your cause better.<\/span><\/p>\n You can raise record-breaking donations in this campaign; it all starts with perfect promotion.<\/span><\/p>\n If you’re ready to take your fundraising to the next level, keep reading to find out the top 7 ways to advertise your fundraiser.<\/span><\/p>\n Everyone is online these days, from high-end non-profits to their wealthy donors. Your organization needs to have a place in the online world as well.<\/span><\/p>\n Your website is the headquarters for all your other promotional methods to direct to.<\/span><\/p>\n It should be easy to navigate and simple to use. There should be a clear donation button or page that takes the donor through the steps of pledging their money.<\/span><\/p>\n You may want to <\/span> or learn how to build your site yourself.<\/span><\/p>\n The overall vibe of your website should be cohesive and on-brand. Use the same branded colors throughout and make your logo and donation button visible on every page.<\/span><\/p>\n There are lots of specific ways you can use your website to entice potential donors and improve conversion rates. For example:<\/span><\/p>\n Another awesome tip is to divide your donation amounts into tangible items.<\/span><\/p>\n Plan Canada took this tip and made it incredibly successful with their <\/span>gift donation catalog<\/span><\/a>. You can choose to purchase a water well, a donkey, school supplies, and other essential items at different price points.<\/span><\/p>\n Seeing exactly where your money is going motivates people to donate.<\/span><\/p>\n Networking is a huge aspect of advertising your fundraiser. People will feel inspired to donate when they have had a personal interaction with your organization.<\/span><\/p>\n Using social media is a lucrative form of networking.<\/span><\/p>\n Through Instagram, Twitter, and Facebook, you can build relationships with your followers. Post content that will provide value and entertainment to them while promoting your cause.<\/span><\/p>\n When followers comment on your posts, always reply or like. Make an effort to follow your followers’ pages and like their content, if it’s relevant to your cause.<\/span><\/p>\n Their followers will see them interacting with you which will lead to new people clicking on your page. Ensure your profile or bio concisely explain your cause, what you’re about, and link to your website.<\/span><\/p>\n Besides having a page on Facebook for your fundraiser, consider creating ads on Facebook too.<\/span><\/p>\n Facebook makes it super easy and effective to run ads on their platform. Simply set your budget, your target demographics, the location you want to advertise to and submit your ad.<\/span><\/p>\n Ads can be videos, image slideshows, infographics, etc.<\/span><\/p>\n What makes Facebook ads unique is how specific you can get when choosing your ideal donor. You can select the age range, gender, income level, interests, and geographical location that you want your ads to show for.<\/span><\/p>\n No more wasting marketing dollars on ads shown to people who don’t care; with Facebook, you can advertise to the people most likely to care about your cause.<\/span><\/p>\n Speaking of Facebook ads, creating promotional video content is a key element to promote your fundraiser.<\/span><\/p>\n According to Cisco, <\/span>82% of internet use<\/span><\/a> will be for watching videos by 2020. That’s a lot of people skipping the paragraphs and clicking play instead.<\/span><\/p>\n Consider hiring a videographer to create a promotional video about your organization and the cause. You can post it on your social media pages, on your website, and use it for online ads.<\/span><\/p>\n More and more people rely on their smartphones to do everything from watching TV shows to doing their banking.<\/span><\/p>\n1. Update Your Website<\/b><\/h2>\n
Upgrades You Need to Consider<\/b><\/h3>\n
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2. Social Media Pages<\/b><\/h2>\n
3. Facebook Ads<\/b><\/h2>\n
4. Video<\/b><\/h2>\n
5. Text-to-Give<\/b><\/h2>\n