If you are building a business, chances are that you are up against some big brand names who have a similar product. This can make it hard for you to build a brand and make some sales while that big brand is getting all the attention from their dedicated customers. <\/p>\n\n\n\n
According to a recent study, 50% of consumers<\/a> prefer to buy from a brand name that they trust. For example, Kleenex is a brand name, not the actual tissues. However, everyone calls tissues “Kleenex” because of their powerful branding techniques.<\/p>\n\n\n\n How you build your brand will determine the level of success your business will have in the future. <\/p>\n\n\n\n So the problem is, how can you build your brand properly in the first place so that you do not make major mistakes and have to experience a rebranding process in the future?<\/p>\n\n\n\n Keep on reading to learn how you can build your brand, build awareness and bring in more customers! <\/p>\n\n\n\n\n\n Branding is so much more than just a fancy logo or jingle, it is more than your website or your advertisements, a brand represents the core concepts of what your business is about. <\/p>\n\n\n\n In other words, the brand will be defined by the customer’s overall experience and opinion about your business.<\/p>\n\n\n\n Perhaps one of the best ‘build your brand quotes’ ever said was by Jeff Bezos<\/a>, “Your brand is what other people say about you when you are not in the room”.<\/p>\n\n\n\n Branding is about consistency; your website, flyers, social media, emails, advertisements, videos, actions, customer service, passion, and heart all have to have a similar tone which is what people will see as your brand.<\/p>\n\n\n\n If you are inconsistent, your brand will show up as weak and confusing, which could ultimately affect your reputation. <\/p>\n\n\n\n Before we take a deep dive into the unique ways that you could build and promote your brand, it is imperative that you know who you are promoting it to! Part of your brand is recognizing who you are speaking to, and whose problems you are solving with your product.<\/p>\n\n\n\n You need to do some deep market research to discover the age, interests, desires, pains, and income level of your audience. Knowing their sexual orientation, nationality, and race may help to narrow it down even more. <\/p>\n\n\n\n The more dialed in you are with your branding, the more you can target the right people who would benefit from becoming your customers. <\/p>\n\n\n\n Joining forces with other local businesses will do wonders for building your brand. Some creative ways to do this is to host an event, festival, seminar, or workshop with some local speakers who talk about the importance of what your brand is about.<\/p>\n\n\n\n For example, if your brand is yoga clothing, hire a speaker who talks about yoga, and the importance of wearing the right clothes to practice. Team up with other yoga lines such as a local studio, a company that manufactures yoga mats, and a healthy food company to host your event. <\/p>\n\n\n\n If hosting an event or partnering is not for you, you can always sponsor an event that is already in the works. Sponsor local sports teams, charities, sports events, concerts, fundraisers, etc. You will have the opportunity to have your brand on their promotional gear which will do wonders for your business.<\/p>\n\n\n\n If you have scrolled on social media lately, you have probably noticed a few contests happening at this very moment. Run a contest in which the contestants have to submit a photo or video, and gain the most amount of likes from other users.<\/p>\n\n\n\n This gets the contestants to share your page with their viewers, friends, and family so that you are gaining awareness from people who may have never otherwise seen your page.<\/p>\n\n\n\n Another type of social media contest that you could host is to get the contestants to share your page with a post with why they want to win, follow all your social media platforms, and tag their friends. This will boost your awareness ten-fold and be put in front of the eyes of new potential customers.<\/p>\n\n\n\n There are a few brands that promote their brand through some very creative ways such as humor, storytelling, using cute animals, and wacky personalities.<\/p>\n\n\n\nUnderstand What a Brand Is<\/h2>\n\n\n\n
Discover Your Target Audience<\/h2>\n\n\n\n
1. Build Local Partnerships<\/h2>\n\n\n\n
2. Sponsor a Local Event<\/h2>\n\n\n\n
3. Social Media Contest<\/h2>\n\n\n\n
4. Be Brilliantly Unique<\/h2>\n\n\n\n