{"id":5502,"date":"2019-12-13T13:17:28","date_gmt":"2019-12-13T18:17:28","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5502"},"modified":"2019-12-13T13:17:48","modified_gmt":"2019-12-13T18:17:48","slug":"digestible-information-9-reasons-why-you-should-make-short-videos-for-your-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/digestible-information-9-reasons-why-you-should-make-short-videos-for-your-marketing-campaign\/","title":{"rendered":"Digestible Information: 9 Reasons Why You Should Make Short Videos for Your Marketing Campaign"},"content":{"rendered":"\n

By 2021, video traffic will represent 82%<\/a> of all IP traffic. That amounts to a million<\/em> minutes of video transmitted every second. Last year, video traffic only accounts for 73% of global traffic.<\/p>\n\n\n\n

With the growing popularity of video content, businesses are searching for new ways to add videos to their marketing strategies. However, our society is constantly on the go. Long video formats aren’t always successful at maintaining an audience’s attention. <\/p>\n\n\n\n

Instead, more companies are using short videos.<\/p>\n\n\n\n

Why? Keep reading to discover the nine ways short video content can improve your video marketing strategy. With these nine benefits of video marketing, you can reach more customers and boost sales in the new year! <\/p>\n\n\n\n\n\n

1. They’re Easy to Consume<\/h2>\n\n\n\n

People are constantly on the go. Today, we spend more time on our smartphones than we do staring at TV screens at home.<\/p>\n\n\n\n

People sneak in time to watch short videos throughout the day. Long videos, on the other hand, can disrupt our busy schedules. Viewers might not have the time to finish a full, lengthy video. <\/p>\n\n\n\n

Short videos are easy to consume. Unlike a long video or lengthy blog post, short videos condense information and provide quick answers. <\/p>\n\n\n\n

It’s also important to note that humans have a short attention span. We’re easily distracted. Someone who starts a long video might not feel the need to finish it.<\/p>\n\n\n\n

With short video content, you can entertain viewers and get your point across. Then, you can use a compelling call-to-action (CTA) to turn viewers into leads!<\/p>\n\n\n\n

2. Videos Engage Lazy Consumers<\/h2>\n\n\n\n

No one wants to take the time to read lengthy product descriptions or guides. Instead, people turn to videos so they can avoid<\/em> this long-winding content. With short videos, you can still engage your laziest customers!<\/p>\n\n\n\n

Your consumers probably want to see your product in action. Instead of boring them with a lengthy explanation, short videos can spark excitement. You can entertain, inform, or instruct viewers to generate their interest. <\/p>\n\n\n\n

One of the benefits of video marketing is its ability to appeal to wide audiences.<\/p>\n\n\n\n

Whether you have active, eager customers or need to generate that excitement, video content can help.<\/p>\n\n\n\n

3. Easy Explanations<\/h2>\n\n\n\n

When you’re introducing a new product or service, customers are bound to have questions. A short video can show your audience how your product works. Instead of reading a lengthy manual, you can provide them with the convenience of a short explainer video. <\/p>\n\n\n\n

You can even embed this video on the landing page for your new product to generate immediate interest. <\/p>\n\n\n\n

Video marketing for business strategies can also help you explain difficult concepts. Instead of a boring talking head, you can use fun and engaging animations.<\/p>\n\n\n\n

Instead of boring your audience, you’re keeping them engaged and drawing their interest. <\/p>\n\n\n\n

As an example, you can find video marketing products<\/a> here.<\/p>\n\n\n\n

4. Videos Appeal to Mobile Users<\/h2>\n\n\n\n

According to YouTube, video consumption on mobile devices grows by 100%<\/a> each year.<\/p>\n\n\n\n

As mentioned before, we spend a lot of time on our phones. To kill time, we play games, scroll through articles, and watch videos. As more people depend on their phones for entertainment and answers, companies need to adapt their video marketing strategies. <\/p>\n\n\n\n

Video marketing for business can help you reach consumers who are watching content on their phones more often than their TVs.<\/p>\n\n\n\n

As a result, you’re reaching consumers where they’re already spending the bulk of their time. <\/p>\n\n\n\n

5. Short Videos Encourage Shares<\/h2>\n\n\n\n

When people see a funny commercial on TV, it’s not always available online. That means consumers can’t share it with friends and co-workers. Posting your videos on YouTube, on the other hand, will encourage people to share your content.<\/p>\n\n\n\n

Social media makes it easy for people to share videos. Whether they’re on Facebook, Instagram, or YouTube, people who view your videos can share with their followers. This allows you to reach an even larger<\/em> audience of potential customers. <\/p>\n\n\n\n

In order to encourage social sharing, try to spark an emotion within your videos.<\/p>\n\n\n\n

Whether it’s excitement, interest, or nostalgia, using emotion will help increase shares and engagement. <\/p>\n\n\n\n

6. Google Loves Video Content<\/h2>\n\n\n\n

YouTube is now the world’s second-largest search engine, behind Google. Both search engines can help you reach an even larger audience of viewers. <\/p>\n\n\n\n

The more time people spend watching your videos, the more relevant your content will appear to these search engines. As a result, Google will boost your search engine ranking. This will help more people find your video content. <\/p>\n\n\n\n

Make sure to optimize your videos for search engine optimization (SEO) by using relevant keywords. Then, link back to your website. In addition to increasing views, this can also help you boost conversions!<\/p>\n\n\n\n

7. Build Trust<\/h2>\n\n\n\n

Brand trust is important. Without trust, consumers don’t have a reason to choose your company over a competitor’s.<\/p>\n\n\n\n

Instead of using sales tactics, short videos can help you provide consumers with useful information. As you inform, entertain, and engage customers, they’ll learn to trust you. People who were once skeptical about your products or services will see the benefits you have to offer.<\/p>\n\n\n\n

Over time, you can then turn that trust into brand loyalty for long-term business growth.<\/p>\n\n\n\n

8. Increase Conversions <\/h2>\n\n\n\n

68% of YouTube users<\/a> watch videos before making a buying decision. As you post videos, show consumers what your business has to offer. <\/p>\n\n\n\n

Then, link to your product or service pages. Use a compelling CTA to encourage them to visit your website. As you post more videos, you can lead people toward a form or your online store.<\/p>\n\n\n\n

Then, you can turn those viewers into paying customers.<\/p>\n\n\n\n

9. Improve Your ROI<\/h2>\n\n\n\n

You don’t need to organize an expensive production to create short videos. Whether you use professional video equipment or your smartphone, creating videos will pay off. <\/p>\n\n\n\n

As a result, you can stop wasting money on strategies that aren’t producing conversions. Instead, you can use video content to attract new customers and improve your ROI.<\/p>\n\n\n\n

Short, Sweet, and Super Powerful<\/h2>\n\n\n\n

Short videos are small but mighty! Entertain your audience and start attracting new customers with a strong video marketing strategy today!<\/p>\n\n\n\n

Explore the Marketing section of the blog for more helpful guides.<\/p>\n","protected":false},"excerpt":{"rendered":"

By 2021, video traffic will represent 82% of all IP traffic. That amounts to a million minutes of video transmitted every second. Last year, video traffic only accounts for 73% of global traffic. With the growing popularity of video content, businesses are searching for new ways to add videos to their marketing strategies. However, our society […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5502"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5502"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5502\/revisions"}],"predecessor-version":[{"id":5504,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5502\/revisions\/5504"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}