Did you know that text message advertising can be a powerful marketing tool?<\/span><\/p>\n Text messages are often overlooked by businesses because they tend to view text messages as personal or intrusive. By holding that view, they think that they’re going to upset their customers by sending marketing messages.<\/span><\/p>\n That opinion can hold you back from increasing your revenue.<\/span><\/p>\n The truth is that people prefer to communicate with their favorite businesses through text messages. Plus, they’re more likely to get read than an email newsletter.<\/span><\/p>\n Do you want to know more about text messages? Keep reading to learn why you should use text message advertising in your next marketing campaign.<\/span><\/p>\n Your customers will want to communicate with your company via text.<\/span><\/p>\n Text messages only work if your customers opt-in. So, your customers and potential customers have to agree to be put on your list in order to receive messages.<\/span><\/p>\n In order to build your list, you do need to invest in building up your customer base. You can do that by using SEO, social media, and traditional marketing.<\/span><\/p>\n Since your customers ask for text message marketing, it has a very high open rate of 98%. Compare that to email’s average open rate of 20%.<\/span><\/p>\n Text message marketing is built for speed.<\/span><\/p>\n Think about how people use their phones. They have them nearby all of the time, and a lot of people feel naked without their phone.<\/span><\/p>\n When they get a text message, they hear the notification and have to see within seconds what that message is.<\/span><\/p>\n Within three minutes, <\/span>90% of text messages<\/span><\/a> are read.<\/span><\/p>\n With that kind of speed, you can create engaging campaigns that ask users to respond immediately. It could be for a one-day sale, a special event, a pop-up store, or a birthday celebration.<\/span><\/p>\n Now, think of how people use email. They tend to see an email in their inbox, look at the subject line and who it’s from. If it’s not urgent, they’ll look at it later. That could be three hours, or three weeks later.<\/span><\/p>\n They may decide that it’s not worth their time, so they may delete it altogether.<\/span><\/p>\n The one thing that matters most in email marketing is the subject line. That’s how people determine if your email is worth opening or not. If you don’t know how to write a killer subject line, you’re going to have your email deleted often.<\/span><\/p>\n Most forms of advertising require a large investment for you to cast a wide net with the hope that you’ll be able to get a few customers.<\/span><\/p>\n For example, direct mail has a response rate of 2% on average. SEO has an average response rate of 14%, and that varies by industry.<\/span><\/p>\n The average conversion rate for text messages is a whopping 40%. That is a remarkably high conversion rate for any form of advertising.<\/span><\/p>\nYour Customers Ask for It<\/b><\/h2>\n
Text Message Advertising is Fast<\/b><\/h2>\n
Higher Conversion Rate<\/b><\/h2>\n