{"id":5753,"date":"2020-01-27T08:07:50","date_gmt":"2020-01-27T13:07:50","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5753"},"modified":"2020-01-27T08:08:18","modified_gmt":"2020-01-27T13:08:18","slug":"smart-seo-for-law-firms-3-must-know-tips-to-conquer-this-year","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/smart-seo-for-law-firms-3-must-know-tips-to-conquer-this-year\/","title":{"rendered":"Smart SEO For Law Firms: 3 Must-Know Tips to Conquer This Year"},"content":{"rendered":"\n

Did you know that 96% of people<\/a> use Google to find legal advice?<\/p>\n\n\n\n

If you use SEO as a marketing strategy, you’ll be able to get in front of these people when they’re looking for legal help. That said, SEO is complicated, and you might not know how you can get started.<\/p>\n\n\n\n

Read on, and you’ll discover the fundamentals of SEO for law firms. If you want to grow your law firm, you’ll soon learn how SEO can help you hit your goals.<\/p>\n\n\n\n

Let’s begin!<\/p>\n\n\n\n\n\n

1. Don’t Ignore Website Design<\/h2>\n\n\n\n

The design of your website is going to play a significant role in regards to SEO.<\/p>\n\n\n\n

One of the reasons for this is that Google pays attention to something known as ‘dwell time<\/a>.’ This a term that mainly describes how long people spend on your website.<\/p>\n\n\n\n

If you have a bad website design, people will just click the back button and use another website. This might give Google a negative impression of your site, and can potentially result in lower rankings.<\/p>\n\n\n\n

Ideally, you’ll want to work with a web development agency that caters specifically to law firms.<\/p>\n\n\n\n

This is because they’ll understand the basics of creating a stunning website design for law firms<\/a>. This will then result in faster turnaround time, as you won’t have to deal with much back and forth when going through the design process.<\/p>\n\n\n\n

2. Content Is Important<\/h2>\n\n\n\n

If there’s no content on your site, you’ll often struggle to appear in the search results, as Google will not have anything to ‘rank.’ <\/p>\n\n\n\n

So what kind of content should you create?<\/p>\n\n\n\n

Perhaps the best starting point is to create content that helps people solve legal issues that are relevant to your law firm.<\/p>\n\n\n\n

For instance, if you help people with DUI cases, you could create content that teaches people how they can tackle such cases.<\/p>\n\n\n\n

If you need some additional content ideas, think about some of the common questions clients ask during consultations.

That’s because there’s a good chance potential clients are typing these questions into Google. If you create content related to these questions, you will be able to get in front of these people.<\/p>\n\n\n\n

3. Get Some Links<\/h2>\n\n\n\n

Content is only part of the equation when it comes to SEO, as you also need to build links.<\/p>\n\n\n\n

One ‘link-building’ tactic you might want to focus on is guest posting.<\/p>\n\n\n\n

With this tactic, you approach other sites in your niche and ask them if they’d be willing to publish some of your content.<\/p>\n\n\n\n

Within the content, you can include a link to your website, maybe in the article body, or even in the author’s bio.<\/p>\n\n\n\n

Do You Understand the Basics of SEO for Law Firms?<\/h2>\n\n\n\n

This post is a good starting point for anyone that wants to learn the basics of SEO for law firms.<\/p>\n\n\n\n

The world of SEO is always changing, as Google is continuously updating its search algorithm. Following this, you should always keep a close eye on these changes, so that you can adapt accordingly.<\/p>\n\n\n\n

SEO is something that can take a while to kick in, and you’ll probably have to wait many months before you see results. However, the sooner you take action, the sooner you will experience the benefits of SEO.

Would you like to read more content like this? Check out our blog to see some of our new posts!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that 96% of people use Google to find legal advice? If you use SEO as a marketing strategy, you’ll be able to get in front of these people when they’re looking for legal help. That said, SEO is complicated, and you might not know how you can get started. Read on, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5753"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5753"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5753\/revisions"}],"predecessor-version":[{"id":5755,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5753\/revisions\/5755"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}