{"id":5892,"date":"2020-03-08T10:52:58","date_gmt":"2020-03-08T14:52:58","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=5892"},"modified":"2020-03-08T10:53:21","modified_gmt":"2020-03-08T14:53:21","slug":"5-key-things-every-retail-customer-wants-from-a-retail-store","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-key-things-every-retail-customer-wants-from-a-retail-store\/","title":{"rendered":"5 Key Things Every Retail Customer Wants from a Retail Store"},"content":{"rendered":"\n<p>Owning and operating a small retail business is not for the faint-hearted. You must be dedicated to your store and more importantly, your customers. Without customers, you might as well pack up and go home.&nbsp;<\/p>\n\n\n\n<p>The numbers don&#8217;t lie. <a href=\"https:\/\/www.fundera.com\/blog\/what-percentage-of-small-businesses-fail\">Nearly 50 percent<\/a> of all small businesses fail within the first five years. In most cases, they simply can&#8217;t bring in enough business.<\/p>\n\n\n\n<p>But how can you get a positive reaction from customers to keep them coming back for more? What does every retail customer want from a retail store?<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What Every Retail Customer Wants<\/h2>\n\n\n\n<p>Learning what a retail customer wants from you means putting yourself in their shoes. Surely you have your go-to stores, restaurants, clubs, services, and more.<\/p>\n\n\n\n<p>What do you appreciate about those things? What keeps you coming back?&nbsp;<\/p>\n\n\n\n<p>Keep reading for our top tips on giving every retail customer exactly what they want to help you build a massive and loyal customer base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. To Feel Important and Cherished<\/h3>\n\n\n\n<p>This world is all about digitization and automation. While it&#8217;s highly convenient, saves time, and cuts costs, it also leaves us all feeling a little less human. Human beings are social creatures, we want to feel connected.&nbsp;<\/p>\n\n\n\n<p>This means feeling cherished and important to those we do business with. If they&#8217;re coming in and paying you their hard-earned money, it&#8217;s because they find value in your products. Make their patronage feel appreciated:<\/p>\n\n\n\n<ul><li>Always say &#8220;thank you&#8221;<\/li><li>Greet them with a warm smile<\/li><li>Listen to them (questions, suggestions, personal stories, anything)<\/li><li>Make sure they&#8217;re always taken care of when they&#8217;re in the store<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. To Be Rewarded for Their&nbsp;Loyalty<\/h3>\n\n\n\n<p>A loyal retail customer should be rewarded for their patronage, and they know it. If they&#8217;ve fallen in love with your products and continuously shopping at your store, you need to make sure they&#8217;re rewarded for it.<\/p>\n\n\n\n<p>You could offer different tiers of discounts based on how much accumulated money they spend. For example, after $100, you could offer them a five-dollar discount on their next purchase. After $500, you could offer a $50 gift card, and so on.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Genuine Customer Service<\/h3>\n\n\n\n<p>When a retail customer comes to you with a question or complaint (personally or online), you need to honor that customer with genuine service. As a business owner, you&#8217;re going to face scrutiny, bad reviews, dissatisfied customers and worse. It&#8217;s your responsibility to treat every customer and their issue with respect, understanding, and compassion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. An Online Experience<\/h3>\n\n\n\n<p>We are deep in the digital age of business. <a href=\"https:\/\/www.statista.com\/statistics\/183755\/number-of-us-internet-shoppers-since-2009\/\">Consumers love shopping online<\/a> and they expect most retail stores to have an online presence. If you don&#8217;t, you could be missing out on tons of sales.<\/p>\n\n\n\n<p>Although it may seem disingenuous, having a solid base of online retail customers is a great way to make easy, consistent sales. This should also include improving your customers&#8217; online experience with social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Something New<\/h3>\n\n\n\n<p>Finally, a retail customer will only continue coming back to you if you continue offering new experiences. This could be new products, <a href=\"https:\/\/inthebag.com\/custom-packaging\/custom-bags\/\">custom shopping bags<\/a>, new promotions, etc.<\/p>\n\n\n\n<p>Alternatively, you could change up the store atmosphere every few months. Don&#8217;t let your retail space get stale with old decorations and boring layouts. Customers should be pleasantly surprised and intrigued when they walk in &#8211; a new design often means new products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking for More Business Advice?<\/h2>\n\n\n\n<p>If you&#8217;re looking for ways to impress every retail customer that walks in your door or visits your website, we can help. Check out some of our other articles on running a successful business while you&#8217;re here. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning and operating a small retail business is not for the faint-hearted. You must be dedicated to your store and more importantly, your customers. Without customers, you might as well pack up and go home.&nbsp; The numbers don&#8217;t lie. Nearly 50 percent of all small businesses fail within the first five years. In most cases, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5892"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=5892"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5892\/revisions"}],"predecessor-version":[{"id":5894,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/5892\/revisions\/5894"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=5892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=5892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=5892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}