{"id":6046,"date":"2020-04-06T13:35:04","date_gmt":"2020-04-06T17:35:04","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=6046"},"modified":"2020-04-06T13:35:31","modified_gmt":"2020-04-06T17:35:31","slug":"7-tips-for-marketing-real-estate-with-social-media","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/7-tips-for-marketing-real-estate-with-social-media\/","title":{"rendered":"7 Tips for Marketing Real Estate with Social Media"},"content":{"rendered":"\n<p>Are you looking to get into marketing real estate on social media but don&#8217;t know what to do? If so we are here to help by giving you 7 tips to effectively market your real estate and to generate leads. To see our tips keep reading below.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">1. Use&nbsp;All&nbsp;of the Social Media Platforms Available to Your Advantage<\/h2>\n\n\n\n<p>It&#8217;s a well-known fact that there are a <a href=\"https:\/\/kjpcreative.com\/what-are-the-differences-between-the-big-social-media-platforms\">few social media<\/a> platforms that are popular. When marketing your real estate&nbsp;through social media you should use all of them to your advantage, not just one.<\/p>\n\n\n\n<p>Instagram is great for posting images and videos. You can show homes through virtual tours easily and even interact with your followers.&nbsp;<\/p>\n\n\n\n<p>Facebook is great for showing photos and sharing listings on certain properties. You can create an album just for a house and then list its features in a text post attached to the album.<\/p>\n\n\n\n<p>Pinterest can also be used to create boards of images on the homes on the market. This will be a great way to get each listing exposure and have people save the images for later.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Share a Variety of Real Estate Photos<\/h2>\n\n\n\n<p>Usually, when people go to look at a real estate listing they will be viewing <a href=\"https:\/\/expertphotography.com\/10-tips-for-consistently-great-real-estate-photography\/\">the photos<\/a> of the interior. You should really switch it up and show the entirety of the house so the potential buyers can make the decision of buying before stepping foot through the door. After all, you don&#8217;t just want to show them inside and then they come and find out there isn&#8217;t a yard, which may be a deal-breaker.<\/p>\n\n\n\n<p>Go ahead and take your usual interior photos and even the before and after ones. But take a step outside and take some shots of the home&#8217; exterior from different angles. Get pictures of the landscape so the buyers know exactly what they&#8217;re getting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Post Testimonials and Success Stories&nbsp;From Past Clients&nbsp;<\/h2>\n\n\n\n<p>When it comes to marketing <a href=\"https:\/\/lemmenandlemmen.com\/estate-planning-services-grand-rapids-wills-trusts\/\">estate planning services<\/a>&nbsp;on social media one of the best things is that you can easily connect with your customers. One great way to do this is to share success stories and testimonials from previous clients.<\/p>\n\n\n\n<p>There are many agents out there, even on social media. Posting how you made a previous client happy or their quotes on the great things they have to say about you help to set you apart from the competition.<\/p>\n\n\n\n<p>Followers will get a glimpse into your work and realize that you care about who you work with. This means you&#8217;re creating a connection with them before even meeting them and this may just help close a deal later on down the road.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Give Home Improvement Tips&nbsp;Regularly<\/h2>\n\n\n\n<p>Keeping your followers engaged is one of the most important things when it comes to social media and marketing yourself. When it comes to social media marketing for real estate agents this can prove to be difficult, but if you post tips on homes throughout the week it will be effortless to keep your audience engaged.<\/p>\n\n\n\n<p>Go ahead and come up with a few renovation ideas that your past clients can use and even prospective clients can keep in the back of their mind when looking at your listings. Any educational content that you put on your social media platforms will attract more than one audience and will also show that you are well seasoned in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Provide Some Event Coverage<\/h2>\n\n\n\n<p>One great way to let people know there&#8217;s an open house is to post it on your social media. You can either post something across all your social media platforms a few hours before the open house to generate some foot traffic or even generate excitement by mentioning it a few weeks in advance.<\/p>\n\n\n\n<p>The more excitement you generate around your open houses the more likely it will rub off on buyers and they will be excited to come and see the house in person. Also, remember to let them know where you&#8217;re at and even to give a small walkthrough to drive the marketing home.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Make Sure Your Contact Information is Easy to Find<\/h2>\n\n\n\n<p>Now that you&#8217;re posting all this amazing content and generating leads you don&#8217;t want to lose them. One of the top ways leads are lost is because finding contact information is near impossible.<\/p>\n\n\n\n<p>To ensure this doesn&#8217;t happen to make sure your information is front and center. Put it in your social media bios and even place it at the top of your page in a banner or profile picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Make Sure Your Personality Shows<\/h2>\n\n\n\n<p>People like it when they can connect with someone by finding similarities between themselves and their potential real estate agent. Doing so will help them feel as if they can trust you and that you&#8217;re more than just business.<\/p>\n\n\n\n<p>One of the best ways to do this is to let your personality show through your social media. Crack a few jokes in the captions or your live videos. Tell some stories that are relatable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now You Have a Few Tips on Marketing Real Estate<\/h2>\n\n\n\n<p>We have given you 7 tips for marketing real estate on social media platforms. From connection to your audience to making sure your information is easy to find, you&#8217;re sure to get a following and generate leads in no time. For more business tips and information be sure to check out the rest of our website.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to get into marketing real estate on social media but don&#8217;t know what to do? If so we are here to help by giving you 7 tips to effectively market your real estate and to generate leads. To see our tips keep reading below. 1. Use&nbsp;All&nbsp;of the Social Media Platforms Available to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6046"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=6046"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6046\/revisions"}],"predecessor-version":[{"id":6048,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6046\/revisions\/6048"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=6046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=6046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=6046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}