What are the new mobile marketing trends for 2018?<\/span><\/p>\n Mobile marketing is taking a greater importance in the marketing landscape as more people rely on their mobile devices for just about everything.<\/span><\/p>\n They’re used to find information, control the temperature at home, entertain and connect.<\/span><\/p>\n Marketers are paying attention, and that’s why mobile ad budgets are surging to more than <\/span>$54 billion per year<\/span><\/a>. If you want to know where you can invest your ad budget, keep reading.<\/span><\/p>\n These are the top mobile marketing trends this year.<\/span><\/p>\n You might already know about marketing automation. That’s using automated messages to reach your current audience. Standard marketing automation tools use email, social media, and website publishing.<\/span><\/p>\n What’s great about mobile marketing is that you can do more in less time.<\/span><\/p>\n Mobile marketing automation is starting to take off because it allows you to do the same thing but to mobile audiences. Push notifications, text messages, and apps are all used to get your marketing messages out to mobile users.<\/span><\/p>\n Even Facebook and WhatsApp are starting to use bots that allow you to send messages to their users.<\/span><\/p>\n To truly take advantage of mobile marketing, you have to personalize your messages. The simple act of using a person’s name will increase your <\/span>response rate<\/span><\/a> and your revenue.<\/span><\/p>\n One of the mobile trends that people have been talking about for a while is the use of proximity marketing. In 2016, there were more than <\/span>3 million<\/span><\/a> retail stores installed beacons at their location.<\/span><\/p>\n This technology uses a Bluetooth beacon that sends out signals to people walking by your location. Passers-by receive the signals, which can include promotions from your retail location<\/span><\/p>\n Before proximity marketing, you would have to communicate with your audience through an app. Beacons create take a big step out of the process for someone to interact with your brand.<\/span><\/p>\n For example, if you have a restaurant, you can send the day’s specials with a discount code or a free dessert if they stop by for a meal.<\/span><\/p>\n Retail locations can use proximity marketing to thank loyal customers when they’re in the area or let new people know about sales happening at the store.<\/span><\/p>\n Siri. Alexa. Cortana. OK, Google.<\/span><\/p>\n These are the phrases that are driving search. Do you want to know how to say something in Spanish? Ask Alexa.<\/span><\/p>\n Want to watch a particular video on YouTube? Ask Siri.<\/span><\/p>\n What to know the nearest Thai restaurant near you that’s well-reviewed? Ask Google.<\/span><\/p>\n How can you prepare your marketing efforts for voice search? The first thing you should do is read <\/span>Google’s evaluation<\/span><\/a> of search engine speech.<\/span><\/p>\n People search for things differently by voice than they do over the phone. Think of how people speak when they ask a question. The search phrases will be longer and closer to natural speech.<\/span><\/p>\n The second aspect of search is mobile search. Between voice and mobile search, SEO is getting shaken up in a big way in 2018.<\/span><\/p>\n These marketing trends are taking some marketers by surprise, but you can put yourself in a position to outmaneuver your competition and get ahead.<\/span><\/p>\n This year, Google is moving to mobile-first indexing. That means that when the search engine crawls websites for information and updates, it will use the mobile version of your website and display those results first.<\/span><\/p>\n If your website isn’t set up for mobile now, do that immediately. Otherwise, your search results can be negatively impacted.<\/span><\/p>\n Already have a mobile site? Then make sure that it’s fast, and the images are compressed. If you have a separate mobile site from your desktop site, match the content on the mobile version and desktop version of your site.<\/span><\/p>\n Big data is essentially Pandora’s Box. It’s a wonderful thing for marketers. Yet, as we have seen with the recent issues that Facebook has had over Cambridge Analytics, consumer privacy concerns have been raised.<\/span><\/p>\n The thing is, data is necessary to make smart marketing decisions. For example, if you sell kitchen goods, you’ll want to reach women who are looking for ways to cut down on meal prep time.<\/span><\/p>\n You know that they use social media like Pinterest and Facebook to look for recipes. Data will also show you what messages they respond to so you can keep working those messages into the marketing mix.<\/span><\/p>\n That’s what will result in higher sales for your business.<\/span><\/p>\n One of the mobile marketing trends that are going to mature in the next year or two is text message marketing.<\/span><\/p>\n Text message advertising offers <\/span> one of them being that it’s inexpensive to send a text message.<\/span><\/p>\n1. Mobile Marketing Automation<\/b><\/h2>\n
2. Retailers Use Proximity Marketing<\/b><\/h2>\n
3. Voice Searches Increase<\/b><\/h2>\n
4. Mobile SEO Changes<\/b><\/h2>\n
5. Big Data Gets Bigger<\/b><\/h2>\n
6. SMS Marketing Increases<\/b><\/h2>\n