{"id":6484,"date":"2020-06-02T18:48:29","date_gmt":"2020-06-02T22:48:29","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=6484"},"modified":"2020-06-02T18:48:50","modified_gmt":"2020-06-02T22:48:50","slug":"5-ways-ecommerce-photos-will-boost-your-business-and-support-your-customers","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-ways-ecommerce-photos-will-boost-your-business-and-support-your-customers\/","title":{"rendered":"5 Ways eCommerce Photos Will Boost Your Business and Support Your Customers"},"content":{"rendered":"\n

eCommerce has been steadily growing over the last 10+ years. Since COVID-19 however, online sales have skyrocketed.<\/p>\n\n\n\n

Online retail giants like Amazon are reporting 25%+ year over year growth<\/a> in the most recent reporting quarter and that momentum is likely to continue with global unrest. To maximize your piece of the eCommerce pie, it’s integral that you start investing time in producing stunning eCommerce photos.<\/p>\n\n\n\n

It used to be that a good product description coupled with a cellphone picture would be enough to get your products sold online. Today, consumers expect more and if you deliver what they want, you can expect additional success.<\/p>\n\n\n\n

Below, we share 5 reasons why your business would benefit from paying closer attention to the quality of your eCommerce photos.<\/p>\n\n\n\n\n\n

1. A Picture Is Worth a Thousand Words<\/h2>\n\n\n\n

Writing detailed product descriptions is time-consuming and no matter how well you write, you can never quite convey exactly what a product is via text. Producing visuals, on the other hand, is faster and gives consumers a heightened degree of confidence in what they’re purchasing.<\/p>\n\n\n\n

2. Photos Save You Money<\/h2>\n\n\n\n

You might be thinking that purchasing a professional camera and taking detailed product photos would cost<\/em> your business money. It’s true that upfront, you will need to invest in your commercial photography<\/a> workflow. But think of the broader financial implications that eCommerce photos bring to pass.<\/p>\n\n\n\n

Great photos mean consumers have a better understanding of what they’re buying. That means less dissatisfied buyers, reduced return shipping expenses, and less of your support team’s time being taken up.<\/p>\n\n\n\n

3. Scanners Love Images<\/h2>\n\n\n\n

Most people scan product pages before deciding what to purchase. The first thing that page scanners will look at when filtering through options is a product’s image.<\/p>\n\n\n\n

Without an eye-catching image, you can be sure that your product will get scrolled past in favor of a product that boasts a more polished presentation.<\/p>\n\n\n\n

4. Images and SEO Go Hand in Hand<\/h2>\n\n\n\n

If you think that having images on your product pages won’t affect your search engine ranking, think again. It’s often said that search engines prioritize pages that feature media over text-only pages.<\/p>\n\n\n\n

Furthermore, the “alt” and “title” tags you can add to your images gives you more opportunities to include keywords in your pages.<\/p>\n\n\n\n

5. Would You Buy a Product With a Bad or No Photograph?<\/h2>\n\n\n\n

Oftentimes, when we’re trying to understand consumer psychology, we needn’t look further than our habits. Ask yourself, would you buy a product with bad or no eCommerce photos?<\/p>\n\n\n\n

Chances are, the answer is no.<\/p>\n\n\n\n

Therein lies the most important reason as to why images on your products can help your business. Put simply, most people just won’t purchase a product without a strong visual associated with it.<\/p>\n\n\n\n

eCommerce Photos Boost Sales and Are Easy to Produce so Make Them a Priority<\/h2>\n\n\n\n

It doesn’t take much to put your products up against a backdrop and photograph them to produce stunning eCommerce photos. Hiring commercial photographers to do that work for you is also very viable and affordable.<\/p>\n\n\n\n

No matter what sort of investment you make in your commercial photography, know that any step you take is liable to produce fantastic results for your business. For more advice, read the newest content we have posted in our entrepreneurial-focused blog!<\/p>\n","protected":false},"excerpt":{"rendered":"

eCommerce has been steadily growing over the last 10+ years. Since COVID-19 however, online sales have skyrocketed. Online retail giants like Amazon are reporting 25%+ year over year growth in the most recent reporting quarter and that momentum is likely to continue with global unrest. To maximize your piece of the eCommerce pie, it’s integral […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6484"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=6484"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6484\/revisions"}],"predecessor-version":[{"id":6486,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6484\/revisions\/6486"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=6484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=6484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=6484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}