{"id":6601,"date":"2020-06-18T14:17:14","date_gmt":"2020-06-18T18:17:14","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=6601"},"modified":"2020-06-18T14:17:33","modified_gmt":"2020-06-18T18:17:33","slug":"7-effective-video-marketing-strategies-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/7-effective-video-marketing-strategies-you-need-to-know\/","title":{"rendered":"7 Effective Video Marketing Strategies You Need to Know"},"content":{"rendered":"\n

Video content accounts for 80% of all consumer Internet traffic<\/a> in 2019. Meanwhile, YouTube’s mobile video consumption increases by 100% every year. If you want to reach your target audience, video plays off!<\/p>\n\n\n\n

Make sure to start with a strategy, first. With a strong plan, you can reach your audience and spark their interest. Then, you can turn those curious consumers into sales.<\/p>\n\n\n\n

Here are the seven video marketing strategies you need to start reeling in results.<\/p>\n\n\n\n

Get started with these seven tips today! <\/p>\n\n\n\n\n\n

1. Have a Purpose<\/h2>\n\n\n\n

Before you turn on the camera, take the time to think about why<\/em> you’re creating social media videos. What goal are you trying to accomplish?<\/p>\n\n\n\n

Maybe you’re trying to increase website visits, boost brand awareness, or generate sales. Regardless, each video should have a goal. That way, you can choose the format and write a script that will help you accomplish those goals.<\/p>\n\n\n\n

There are different types of videos, such as company culture, product tutorials, and vlogs. Make sure to choose the format that aligns with your video strategy. <\/p>\n\n\n\n

2. Know Your Audience<\/h2>\n\n\n\n

Are you trying to direct millennials to your website or an older crowd? Video content reaches more adults<\/a> during prime time than any cable network. About 75% of these adults are on their mobile devices, watching from home.<\/p>\n\n\n\n

The better you know your audience, the more likely you’ll target them with the content they want.<\/em> Start by separating your audience into buyer personas based on demographics.<\/p>\n\n\n\n

Then, determine what they’re searching for online. Once you know what questions your customers are asking, start planning your content. <\/p>\n\n\n\n

3. Spotlight the Brand<\/h2>\n\n\n\n

Your brand will help differentiate you from your competitors. Add visual components like your logo and color scheme to your video production<\/a>.<\/p>\n\n\n\n

Don’t forget your voice, tone, and personality, too. Videos give a face and voice to your brand, making it easier for you to connect with customers.<\/p>\n\n\n\n

4. Prepare a Script<\/h2>\n\n\n\n

Don’t start tapping on the fly. Instead, prepare a short script.<\/p>\n\n\n\n

A script will keep you from deviating from the video’s purpose. You can create a vague outline to work from to keep your video on track.<\/p>\n\n\n\n

5. Highlight Your Expertise<\/h2>\n\n\n\n

What experience and expertise can you offer your audience? As you use these video marketing strategies, think about what unique expertise you can provide.<\/p>\n\n\n\n

Your expertise will help you stand out in your industry.<\/p>\n\n\n\n

6. Optimize for Search<\/h2>\n\n\n\n

Don’t forget search engine optimization (SEO). Use a focus keyword for each video. Then, feature that keyword in your title, description, and tags.<\/p>\n\n\n\n

Don’t forget to add a transcript to your videos, too!<\/p>\n\n\n\n

By optimizing your content for search, you can generate more views and boost brand awareness. <\/p>\n\n\n\n

7. Close With a CTA<\/h2>\n\n\n\n

End your video with a strong call-to-action (CTA). What action do you want viewers to perform?<\/p>\n\n\n\n

Directing them to a form or encouraging them to subscribe to your videos will help you accomplish your goals!<\/p>\n\n\n\n

Roll Camera!: 7 Effective Video Marketing Strategies You Need to Succeed<\/h2>\n\n\n\n

Lights, camera, and action! With these seven video marketing strategies, you can attract new customers and boost sales. Start generating results with these tips today.<\/p>\n\n\n\n

Explore our Marketing articles today for more helpful tips!<\/p>\n","protected":false},"excerpt":{"rendered":"

Video content accounts for 80% of all consumer Internet traffic in 2019. Meanwhile, YouTube’s mobile video consumption increases by 100% every year. If you want to reach your target audience, video plays off! Make sure to start with a strategy, first. With a strong plan, you can reach your audience and spark their interest. Then, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6601"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=6601"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6601\/revisions"}],"predecessor-version":[{"id":6603,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/6601\/revisions\/6603"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=6601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=6601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=6601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}