As of 2017, there were about <\/span>951,000 physicians<\/span><\/a> currently practicing medicine in the United States.<\/span><\/p>\n While some of those doctors are in different specialties, it’s still important to spread the word about your medical practice. It’s not enough to depend on word-of-mouth anymore. Especially if you’ve opened up your practice in a large city where the competition is far greater.<\/span><\/p>\n Unfortunately, they don’t teach marketing in medical school. And it’s a necessary tool for someone to build a successful medical practice today.<\/span><\/p>\n With that in mind, here are 15 helpful tips for medical practice marketing.<\/span><\/p>\n Marketing for doctors is easy when you brand yourself. You are the business.<\/span><\/p>\n Figure out what your core values are. Determine what sets you apart from every other doctor in your field.<\/span><\/p>\n Let others know why they should come to see you. The more people identify with and trust your brand, the more successful your business becomes.<\/span><\/p>\n Keep in touch with your patients. Part of online medical marketing is finding a way to keep in touch with everyone.<\/span><\/p>\n A blog is a simple and inexpensive way to share your expertise with patients and prospective patients. It doesn’t have to be long, it just has to be interesting and written consistently.<\/span><\/p>\n Start by answering questions commonly asked by your current patients. Don’t forget to add photos, videos, keywords, and links.<\/span><\/p>\n Claiming your <\/span>Google Business Listing<\/span><\/a> is one of the smartest medical marketing steps you can take.<\/span><\/p>\n Remember to fill out all of the information, including hours. Don’t forget to check to make sure your address and everything is filled out correctly.<\/span><\/p>\n Add in photos to help attract more patients. You can even post your blog there once it’s been set up.<\/span><\/p>\n This will help more people find you online.<\/span><\/p>\n Social media is great to use for medical practice marketing. Don’t forget to add widgets to your website so that people can share your content easily on social media.<\/span><\/p>\n Make sure all the information on every social media site is the same as it is on your website. All your marketing efforts should be consistent everywhere.<\/span><\/p>\n Don’t be afraid to post ads on social media. They’re very affordable and a great way for new people to find out about your business.<\/span><\/p>\n Any medical marketing company worth their salt will explain that gaining the trust of your patients is your number one priority.<\/span><\/p>\n One way to easily gain their trust is to post bios for the entire staff on your website. Let everyone know who you are, where you were educated, and something personal.<\/span><\/p>\n You get what you pay for with online medical marketing. If you use a cheap site as your hosting company, people will notice.<\/span><\/p>\n Show everyone how professional your business is by only working with quality companies who can deliver quality-looking sites. Cheap sites will only make people assume you’re willing to cut corners elsewhere.<\/span><\/p>\n Take a look at the website for <\/span>Core Medical Group<\/span><\/a>. No matter what page you’re on, you can tell they take their medical marketing seriously.<\/span><\/p>\n Always be consistent.<\/span><\/p>\n Your website should have the same look and feel on every page. Information such as your address, phone number, and business hours should be the same everywhere they are listed.<\/span><\/p>\n If you choose to start a blog, write a new one at least every week or so. If you create a logo with your branding, make sure that logo appears everywhere.<\/span><\/p>\n Consistency is important. It builds trust and helps people find you more easily.<\/span><\/p>\n It’s incredibly boring to view a website with <\/span> in it. Most people will turn away.<\/span><\/p>\n People want to see what you look like. They want to see smiling patients who look happy to be at your office.<\/span><\/p>\n Use <\/span>photography on your site<\/span><\/a> and on all other medical marketing materials. It will help attract patients and boost your SEO.<\/span><\/p>\n Online medical marketing includes getting some PR.<\/span><\/p>\n That’s easy to do if you join <\/span>Help A Reporter (HARO)<\/span><\/a>. It’s free to sign up and easy to check the e-mails that come in every business day.<\/span><\/p>\n1. Begin Your Medical Practice Marketing By Developing Your Brand<\/b><\/h2>\n
2. Start A Blog<\/b><\/h2>\n
3. Claim Your Google Business Listing<\/b><\/h2>\n
4. Use Social Media<\/b><\/h2>\n
5. Include Bios For All Medical Staff<\/b><\/h2>\n
6. Have Your Site Hosted By A Quality Company<\/b><\/h2>\n
7. Be Consistent<\/b><\/h2>\n
8. Use Photography<\/b><\/h2>\n
9. Join HARO<\/b><\/h2>\n
10. Add Keywords and Phrases<\/b><\/h2>\n