{"id":7158,"date":"2020-08-09T21:25:47","date_gmt":"2020-08-10T01:25:47","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=7158"},"modified":"2020-08-09T21:26:13","modified_gmt":"2020-08-10T01:26:13","slug":"reviews-on-google-why-google-maps-reviews-are-so-important","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/reviews-on-google-why-google-maps-reviews-are-so-important\/","title":{"rendered":"Reviews on Google: Why Google Maps Reviews Are So Important"},"content":{"rendered":"\n<p>As social media becomes an increasingly relevant form of communication, the importance of reviews only continues to increase. With internet connectivity only a button press away, more people have the opportunity to <a href=\"https:\/\/support.google.com\/maps\/answer\/6230175?co=GENIE.Platform%3DAndroid&amp;hl=en-GB\">contribute to reviews<\/a>.<\/p>\n\n\n\n<p>Understanding why Google Maps reviews are important is crucial to utilizing them for business growth. Once you become familiar with the basics, you can manage a&nbsp;Google My Business account to interact directly with clients and customers.<\/p>\n\n\n\n<p>Now is the best time to improve your marketing techniques and local reputation, so keep reading to find out more.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Google Maps Reviews So Important?<\/h2>\n\n\n\n<p>Google transitioned from a garage-based micro company into a worldwide powerhouse&nbsp;over&nbsp;fewer than twenty years. In terms of innovative marketing, data processing, and client support, they&#8217;re second only to Apple.<\/p>\n\n\n\n<p>In early 2020, Google&#8217;s worth <a href=\"https:\/\/www.marketwatch.com\/story\/google-parent-alphabet-joins-1-trillion-in-market-value-for-first-time-2020-01-16\">rose to $1 trillion<\/a>. The only other US tech companies that have achieved this feat are Apple and Microsoft.&nbsp;<\/p>\n\n\n\n<p>Google applications are available on phones of all types, including iOS systems. In 2016, Google became an even more direct competitor with Apple&nbsp;when it released its first-ever consumer-grade smartphone, the Google Pixel.<\/p>\n\n\n\n<p>In short, Google is a massively powerful and influential multinational company. Hundreds of millions of people rely on and utilize Google services each day. One of the most popular of these services&nbsp;is the Google Maps app.&nbsp;<\/p>\n\n\n\n<p>While this application&nbsp;is useful for providing&nbsp;directions to any destination on Earth, it can also do a lot more than that. One of the most notable ways that shoppers use Google Maps is to read business reviews.&nbsp;<\/p>\n\n\n\n<p>This trend can greatly impact the success or ultimate failure of your business. Learning how to work with Google Maps reviews is crucial for the survival of any modern business.<\/p>\n\n\n\n<p>That&#8217;s why Google Maps reviews are so fantastically important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Billions of People Use Google Maps<\/h3>\n\n\n\n<p>Each and every month, billions of people from around the world log in to their personal Google Maps accounts and begin searching for nearby restaurants, shopping centers, or medical offices.<\/p>\n\n\n\n<p>Often, these individuals will choose their destination based on data that Google Maps presents to them. Typical information includes:<\/p>\n\n\n\n<ul><li>Distance from intended destinations<\/li><li>Opening and closing hours of local businesses<\/li><li>Candid images of various locations<\/li><li>Customer and client reviews<\/li><\/ul>\n\n\n\n<p>As the application continues to undergo changes and new developments, more valuable information is added to it. Google processes an <a href=\"https:\/\/cloud.google.com\/blog\/products\/maps-platform\/9-things-know-about-googles-maps-data-beyond-map\">unbelievable amount of data<\/a>. This happens every second of every day and is only continuing to accelerate.<\/p>\n\n\n\n<p>Consequently, it&#8217;s likely that Google Maps will continue to experience a growing user base. Understanding how Google Maps presents data to its users and allows those users to manipulate that data is vital to developing a sound long-term business plan.<\/p>\n\n\n\n<p>After all, Google can introduce millions of people to new businesses that they may have never visited without a little virtual push.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Google Maps&nbsp;Reviews Directly Influence Businesses<\/h3>\n\n\n\n<p>After weighing multiple shopping options, a consumer is most likely to visit a store that meets several predetermined requirements. Most buyers follow a very straightforward and logical pattern of thought to arrive at a destination and decision.<\/p>\n\n\n\n<p>For example, the standard consumer will favor businesses that:<\/p>\n\n\n\n<ul><li>Are near to their home or place of employment<\/li><li>Offer unique products that are a challenge to find elsewhere<\/li><li>Have convenient business hours<\/li><li>Feature high customer satisfaction ratings online<\/li><\/ul>\n\n\n\n<p>The final factor that often determines an individual&#8217;s likelihood of visiting a business is it&#8217;s Google Maps review. Low scores may deter buyers from taking a risk, especially if there are multiple complaints and poor reviews.<\/p>\n\n\n\n<p>Alternatively, an&nbsp;average or high score review could help boost a business&#8217;s sales and audience. In this way, Google Maps reviews can be an influential factor in the livelihoods of many businesses.&nbsp;<\/p>\n\n\n\n<p>Fortunately, business owners that are dealing with negative reviews do have a golden opportunity to take advantage of the situation and turn things around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Google My Business Allows for Direct Communication<\/h3>\n\n\n\n<p>In terms of promotion and marketing, Google Maps reviews can be both your greatest friend and your worst enemy. When bad reviews take over your business&#8217;s Google Maps page, you may feel frustrated, angry, and powerless to defend yourself.<\/p>\n\n\n\n<p>You&#8217;re not. Google My Business allows owners to access their business&#8217;s Google Map profile and edit or add information. Additionally, this function allows business owners to directly respond to customer criticism or praise.<\/p>\n\n\n\n<p>Learning <a href=\"https:\/\/www.zurvia.com\/how-to-manage-google-reviews-the-good-the-bad-and-the-hideous\/\">how to manage Google reviews<\/a> can feel like an uphill battle, especially if you&#8217;re moved to respond negatively to poor reviews. But if you handle criticism professionally and&nbsp;reply with thanks to your positive reviews, you&#8217;ll do just fine.<\/p>\n\n\n\n<p>Besides, negative reviews are an opportunity to learn and grow. Rather than reacting to harsh criticism with defensive language and behavior, you may want to ask how you could improve your services and products in the future.<\/p>\n\n\n\n<p>Patience, humility, and an excellent business sense can help you utilize Google Map&#8217;s review system. When you&#8217;re working with your customers to become better, people take notice.<\/p>\n\n\n\n<p>They may even begin to talk with one another about the changes you&#8217;ve made. Embrace it. Word of mouth advertising is <a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#40c823f754a8\">a powerful marketing tool<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilize&nbsp;Google Maps to Grow Your Business<\/h2>\n\n\n\n<p>Google Maps reviews can make or break a small business. This has never been more true than it is right now. As the world continues to shift toward social media marketing and word of mouth advertising, it can be a challenge to compete.<\/p>\n\n\n\n<p>However, taking the time to set up a Google My Business account and respond to reviews in a meaningful, patient manner can help you and your company thrive. For these reasons, Google Maps continues to be an important tool for businesses.<\/p>\n\n\n\n<p>If you need pre-written business forms in a flash, be sure to check out our forms and templates today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As social media becomes an increasingly relevant form of communication, the importance of reviews only continues to increase. With internet connectivity only a button press away, more people have the opportunity to contribute to reviews. Understanding why Google Maps reviews are important is crucial to utilizing them for business growth. Once you become familiar with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/7158"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=7158"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/7158\/revisions"}],"predecessor-version":[{"id":7160,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/7158\/revisions\/7160"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=7158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=7158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=7158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}