{"id":765,"date":"2018-06-01T05:48:20","date_gmt":"2018-06-01T09:48:20","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=765"},"modified":"2018-06-01T05:48:20","modified_gmt":"2018-06-01T09:48:20","slug":"5-photography-marketing-ideas-thatll-creatively-promote-your-content","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/5-photography-marketing-ideas-thatll-creatively-promote-your-content\/","title":{"rendered":"5 Photography Marketing Ideas That&#8217;ll Creatively Promote Your Content"},"content":{"rendered":"<h4><b>Do you want to promote your content in new and exciting ways that&#8217;ll make you stand out from the competition and get noticed? Take a look at these photography marketing ideas for inspiration.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Photography &#8211; either as a side gig or a full-time job &#8211; is an awesome profession. You can make your own hours, get to be creative, and often get access to fun parties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because being a photographer is so fun, there&#8217;s a lot of competition in the field. There are about <\/span><a href=\"https:\/\/www.statista.com\/statistics\/227424\/number-of-photographers-usa\/\"><span style=\"font-weight: 400;\">41 million photographers<\/span><\/a><span style=\"font-weight: 400;\"> all competing for good gigs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get work, you&#8217;ll need to be smart about marketing yourself. Check out this list of photography marketing ideas to find out ways to set yourself apart from the crowd.<\/span><\/p>\n<h2><b>Volunteer Your Services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You should be paid for your services, but if you&#8217;re looking to start out in the business, one of the best photography marketing ideas is to volunteer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for any local events coming up. Offer to take photos for free and add that to your resume.<\/span><\/p>\n<h2><b>Build An Email List<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email is an incredibly effective tool for driving interest in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, ROI from email is <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/310206\"><span style=\"font-weight: 400;\">28% higher <\/span><\/a><span style=\"font-weight: 400;\">than direct mail and produces 174% more conversions than social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some photography marketing ideas to take advantage of email opportunities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it easy on yourself &#8211; automate your emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize and tailor it to your specific audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write engaging copy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a little work, you can make email one of the best tools in your photography marketing playbook. Remember to always keep tweaking it to get the best results.<\/span><\/p>\n<h2><b>Make An Online Portfolio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is the most obvious tip, but many are intimidated with creating an online portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know how to market your photography online? Here&#8217;s what you need to do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchase and register your domain<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a website with an easy program like WordPress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload your best shots<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the website easy to use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clearly state your contact information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out a site like <\/span><a href=\"https:\/\/mikesansonephotography.com\/\"><span style=\"font-weight: 400;\">Mike Sansone Photography<\/span><\/a><span style=\"font-weight: 400;\"> to see how it&#8217;s done.<\/span><\/p>\n<h2><b>Get Social<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Having active social media will help your customers find you. Plus, you&#8217;ll have an easy way for customers to reach out to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like email, you can automate your social media posts so you can set it and forget it. Tag your clients in photographs and encourage them to share your work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some social sites &#8211; like Instagram &#8211; are perfect for marketing a photography business.<\/span><\/p>\n<h2><b>Be Smart About Advertising<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you get a cash flow going, reinvest that money into advertising, both traditional and digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some important photography marketing ideas when it comes to advertising: be smart about where you spend your money. Go to where your audience is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to do weddings? Advertise at wedding expos. Want to take baby photos? Target new moms with Facebook ads.<\/span><\/p>\n<h2><b>Photography Marketing Ideas and Beyond<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Your Business wants to see you succeed in everything that you do. If you need anything like forms and templates or <\/span><span style=\"font-weight: 400;\">, we&#8217;re here for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever kind of tips, tricks, and other photography marketing ideas you&#8217;re looking for, we&#8217;ve got it. Need help navigating the pitfalls of starting a new business or hiring a new employee? <\/span><span style=\"font-weight: 400;\"> and we&#8217;ll guide you through this exciting new journey!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to promote your content in new and exciting ways that&#8217;ll make you stand out from the competition and get noticed? Take a look at these photography marketing ideas for inspiration. Photography &#8211; either as a side gig or a full-time job &#8211; is an awesome profession. You can make your own hours, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/765"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":767,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/765\/revisions\/767"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}