You spend a lot of time promoting your contracting business. If you’re not getting the maximum impact, you need to take a look at your promotional design.<\/span><\/p>\n You have about half a second to grab someone’s attention and get them to read more.<\/span><\/p>\n It’s not so much what you have to say, it’s how you say it.<\/span><\/p>\n Your design can have a major influence on what someone thinks of your construction business, and how much someone is <\/span>willing to pay<\/span><\/a> for your services.<\/span><\/p>\n Even if you get them to read on, you have to get them to take action.<\/span><\/p>\n If you’re looking at ways to have more impact and increase your conversion rates through your promotional pieces, take a look at these 8 promotional design tips.<\/span><\/p>\n The promotional design is simple how any promotional materials are designed.<\/span><\/p>\n That refers to your website, direct mail pieces, brochures, billboards, and <\/span>. There is a visual component to all of these promotional items.<\/span><\/p>\n There are two reasons why visual design is just as, if not more important than text.<\/span><\/p>\n The first is that people remember text when a visual is alongside the text. If someone listens to or reads the text, they’re going to remember about 10% of it. Put a good visual there and they’ll remember 65% of it.<\/span><\/p>\n The second reason is that people will form a first impression of your construction business in about <\/span>half a second<\/span><\/a>, based only on the visual design of your promotional piece.<\/span><\/p>\n Before you start your promotional design, you have to know who your audience is. When you know who you want to reach, the easier it is to craft a promotional piece that speaks directly to them.<\/span><\/p>\n You want your promotion to be something that your target market can relate to. When they can relate to your business, then they’re more likely to take action.<\/span><\/p>\n These are a few questions you want to ask yourself to identify your target market:<\/span><\/p>\n These questions will help you better understand your target market so you can effectively reach them.<\/span><\/p>\n Get out a pencil and paper and start to sketch out what you want your promotion to look like.<\/span><\/p>\n This is a time-saving step, especially if you’re not that great navigating around graphic design programs. You can sketch out a few ideas, and take them to a graphic designer or you can do it yourself without losing track of what you’re doing.<\/span><\/p>\n The hardest part about creating a promotional piece is to get someone to read it.<\/span><\/p>\nWhat is Promotional Design?<\/b><\/h2>\n
1. Know Your Audience<\/b><\/h2>\n
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2. Sketch Your Design on Paper First<\/b><\/h2>\n
3. Create a Killer Headline<\/b><\/h2>\n