{"id":8629,"date":"2021-04-09T15:35:59","date_gmt":"2021-04-09T19:35:59","guid":{"rendered":"http:\/\/www.atyourbusiness.com\/blog\/?p=8629"},"modified":"2021-04-09T15:36:15","modified_gmt":"2021-04-09T19:36:15","slug":"a-brief-history-of-the-nike-air-max","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/a-brief-history-of-the-nike-air-max\/","title":{"rendered":"A Brief History of the Nike Air Max"},"content":{"rendered":"\n

“Money, is it the shoes? Money, it’s gotta be the shoes.”<\/p>\n\n\n\n

That’s what Mars Blackmon, aka Spike Lee, kept asking Micahel Jordan, the then up-and-coming Chicago Bulls superstar in that famous Nike commercial.<\/p>\n\n\n\n

Blackmon (Lee) wanted to know how Jordan seemed to fly through the air like no other man. <\/p>\n\n\n\n

That was 1984-85. When the original Nike Air Jordan’s<\/a> were released. Fast forward to 1987 and you have the Nike Air Max. If you want to learn a brief history of the Nike Air Max, keep reading for this iconic shoe review. <\/p>\n\n\n\n\n\n

1987<\/h2>\n\n\n\n

In 1987, Nike released a spin-off or sister version of the original Air Jordan’s. These were more like running shoes than typical tennis shoes. The Air Max release was revolutionary, in a sense.<\/p>\n\n\n\n

They had a sleek design not yet seen before. They were known for their midsoles with urethane pouches that were flexible and contained pressurized gas. <\/p>\n\n\n\n

You could see the pouch from the outside and it gave you the feeling of walking on air, “like Mike.”<\/p>\n\n\n\n

These shoes were lighter than previous tennis shoes and if you ask anybody who wore them, the running shoes gave you an extra couple inches of vertical. <\/p>\n\n\n\n

The original Air Max are now referred to as Air Max 1.<\/p>\n\n\n\n

Air Max II<\/h2>\n\n\n\n

The Air Max II, or originally known as the Air Max Light, were released in 1989. They got their namesake because they were lighter than the original Air Max.<\/p>\n\n\n\n

Nike achieved this by replacing the polyurethane midsole with one made out of EVA foam. When you wore these, you were ballin’. You might have even gained a half-step or two. <\/p>\n\n\n\n

Air Max III<\/h2>\n\n\n\n

The Air Max III’s were released in 1990. These tennis shoes had a dope design that used infrared to exaggerate the thickness of the air cushion and the sole.<\/p>\n\n\n\n

The Air Max III’s had synthetic leather and felt. Nike even sent a model to then-president George H.W. Bush, which they personally made for him.<\/p>\n\n\n\n

This model was re-released in the year 2000 and is now referred to as Air Max 90.<\/p>\n\n\n\n

Air Max 180<\/h2>\n\n\n\n

Nike released an “upgraded” version of the Air Max III’s or ’90s which were the same but had a bigger air pocket through the sole. <\/p>\n\n\n\n

Air Max 270<\/h2>\n\n\n\n

The Air Max 270’s had a colored air unit and a 270-degree unit as well. The upper part of the shoe had a more rounded, sock-like fit. The 270’s are often referred to as the Air Max 93’s.<\/p>\n\n\n\n

Air Max 95<\/h2>\n\n\n\n

Air Max 95, or Nike Air Max 95 Premium<\/a> could probably be the cream of the crop. The design of these shoes was based on human anatomy and people loved it. <\/p>\n\n\n\n

Neon yellow was used with black to emphasize the multiple air pockets. The Air Max 95’s were the first shoe to use a smaller Nike swoosh.<\/p>\n\n\n\n

Air Max 95’s were embraced by hip-hop culture, being “shouted out” by “The Game” in a song; Eminem even designed a version for charity. <\/p>\n\n\n\n

There’s More<\/h2>\n\n\n\n

There’s more to the Air Max Evolution. From the Air Max 97’s to the Air Max 720’s released in 2019. <\/p>\n\n\n\n

Air Max Shoe Review<\/h2>\n\n\n\n

Since Nike came onto the scene with “Money it’s gotta be the shoes.” to the Air Max 95’s and beyond, there’s no other shoe review that compares to this one.<\/p>\n\n\n\n

Check out our Entrepreneurship section for some more innovative ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Money, is it the shoes? Money, it’s gotta be the shoes.” That’s what Mars Blackmon, aka Spike Lee, kept asking Micahel Jordan, the then up-and-coming Chicago Bulls superstar in that famous Nike commercial. Blackmon (Lee) wanted to know how Jordan seemed to fly through the air like no other man.  That was 1984-85. When the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/8629"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=8629"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/8629\/revisions"}],"predecessor-version":[{"id":8631,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/8629\/revisions\/8631"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=8629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=8629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=8629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}